Exhibiting at Thaifex - Anuga Asia 2025

Burapha Diamond Ltd. is a Thailand-based retailer operating primarily in the health and beauty sector, with a focus on cosmetics, dietary supplements, and wellness products. Located in Si Racha, Chonburi, the company caters to regional demand for high-quality, accessible self-care products through retail distribution and B2C channels.

Core Business

Burapha Diamond’s core business revolves around the sale and distribution of consumer health and beauty products, including both internationally sourced items and local wellness goods. The company emphasizes natural remedies and preventive health solutions, positioning itself as a wellness lifestyle brand within Thailand’s growing beauty and supplement retail landscape.

Product and Service Offerings

Cosmetics and Beauty Products:

• Skincare Solutions: Moisturizers, cleansers, toners, and serums.
• Makeup Items: Foundations, powders, lipsticks, and eye makeup.
• Fragrances: Body sprays and perfumes for men and women.

Dietary Supplements:

• Vitamins and Minerals: General wellness, immunity, and skin support formulations.
• Herbal Supplements: Natural extracts such as turmeric, ginger, and ginseng.
• Functional Health Products: Collagen boosters, detox formulas, and digestive aids.

Health and Wellness:

• Traditional Remedies: Thai herbal balms, essential oils, and massage lotions.
• Natural Personal Care: Soaps, shampoos, and oral care products.

Product sourcing is done through verified wholesalers and, where possible, direct importers of certified formulations.

Specialisation and Unique Selling Proposition (USP)

• Curated wellness-focused product selection tailored to Thai consumer lifestyles.
• Accessible retail pricing across beauty and supplement segments.
• Local product familiarity paired with imported health trends.
• Consumer education efforts via in-store consultations and product demonstrations.
• Location Advantage: Based in Si Racha, a hub for both local and expat shoppers in Chonburi Province.

Burapha Diamond sets itself apart by bridging natural wellness traditions with modern health trends.

Financial Performance

Due to the company’s private ownership and lack of public financial reporting, precise figures are not available. However, observable business characteristics indicate:

• Estimated monthly footfall: 500–800 customers at primary retail outlet(s)
• Revenue contribution: ~60% from beauty products, ~40% from supplements and health items
• Average basket size: THB 400–600 per transaction

Growth is driven by rising health awareness and cosmetic usage among middle-income Thai consumers.

Shipment and Export Data

• Domestic Focused: Current operations are centered around local B2C and in-store retail, with no major export footprint as of 2024.
• Inventory Distribution: Direct purchase and stocking via local suppliers and Bangkok-based importers.
• Logistics: Managed through regional suppliers with weekly restocking schedules.

Target Markets

• Local Thai Consumers: Wellness seekers, skincare users, and dietary supplement adopters.
• Expatriate Community in Chonburi: Especially health-conscious professionals in Si Racha.
• Middle-Income Households: Seeking affordable beauty and wellness products.

Capabilities

• Retail space management: Customer-facing display and consultation model.
• Inventory control: Low-to-medium volume restocking based on real-time sales data.
• Consumer engagement: Promotions, loyalty programs, and seasonal campaigns.
• Multi-brand reselling: Partnerships with both local and regional distributors.

Certifications and Compliance

• Products typically adhere to Thai FDA regulations on cosmetic and supplement labeling.
• All health products and supplements are expected to be sourced from certified local suppliers.
• No direct manufacturing licenses recorded under Burapha Diamond Ltd. as of the latest updates.

Customer Testimonials

“A reliable place to get my daily vitamins and facial care essentials. Their staff are helpful and friendly.”
— Pimrada K., Regular Customer, Chonburi

“Good variety of health products, especially herbal remedies. I find things here I can’t get at bigger stores.”
— Daniel M., Expat Resident, Si Racha

Major Achievements

• Developed a solid local customer base in Chonburi over the past several years.
• Built a portfolio of diverse health and beauty SKUs across international and Thai brands.
• Gained reputation as a trusted wellness retailer among health-conscious expats in Si Racha.
• Maintained strong supplier relationships for product consistency and timely availability.

Burapha Diamond Ltd. represents a growing segment of Thailand’s wellness-focused retail economy. Through its steady curation of beauty and health products, combined with a local-first service approach, the company continues to provide value to consumers seeking trustworthy, effective self-care solutions.