Exhibiting at Thaifex - Anuga Asia 2025

Busan Segwang Food Co., Ltd., known through its signature brand Ouseolrang, is a leading Korean manufacturer specializing in traditional fish cakes and premium processed seafood products. Headquartered in Busan, the culinary heart of Korea’s seafood industry, Segwang Food has built a strong legacy by combining time-honored recipes with advanced food safety practices and export-focused production.

Core Business Activities

The company’s business revolves around the manufacturing, packaging, and global export of Korean-style fish cakes (Eomuk) and related processed seafood. Its flagship products include:

• Ouseolrang The Hayan Fish Cake: Known for its pure, white appearance and minimal additives, tailored to premium markets.
• Crab Stick Variants: Made from surimi and seasoned to appeal to both Korean and international tastes.
• Cut Sea Mustard (Miyeok): Carefully selected and processed for export to health-conscious consumers.

Segwang Food operates under a vertically integrated model with in-house R&D, sourcing, processing, and packaging, allowing for stringent quality control and efficient cost management.

Specialisation and Core USP

What sets Segwang Food apart is its focus on purity, safety, and innovation:

• Additive-Free Promise: Many of its products avoid artificial colors, preservatives, and MSG, catering to clean-label markets.
• HACCP-Certified Production: Ensuring compliance with international food hygiene standards.
• Customization for Export: Offers white-label and tailored packaging for distributors in Japan, Southeast Asia, and the United States.

Additionally, the company leverages Busan’s port infrastructure and proximity to fresh seafood supply chains to maintain product freshness and reduce export lead times.

Financial Insights

Though private and SME-sized, Busan Segwang Food has seen steady export-driven growth. According to customs and third-party trade sources:

• Estimated Annual Revenue: Approx. ₩5–7 billion KRW (~USD $4–6 million) as of 2023.
• Export Sales: Account for nearly 40% of total sales, with top destinations including Japan, Taiwan, Vietnam, and the U.S.
• The company has reported an annual growth rate of 10–15% in export volume over the past three years.

International Engagement and Shipment Data

According to trade data from platforms like Volza and Trademo:

• Over 450 international shipments recorded in the last 3 years.
• Exported volume exceeds 1,000 metric tons of fish cake and seaweed products combined.
• Partnered with major Korean food distributors overseas and participated in food expos like Seoul Food & Hotel Korea and Busan International Seafood Expo.

Target Market

• Retail and HORECA (Hotel/Restaurant/Catering) Distributors seeking authentic Korean food products.
• Health-conscious consumers looking for clean-label seafood alternatives.
• International Korean cuisine restaurants aiming to integrate traditional Busan-style fish cake into menus.

Capabilities and Infrastructure

• Fully automated processing lines capable of producing over 10 tons per day.
• Cold chain logistics system that ensures optimal storage and transportation conditions.
• Internal R&D and sensory testing labs for new product development and QA.
• Packaging and export documentation services tailored for various international regulatory requirements.

Certifications and Compliance

• HACCP Certified for food safety across all production lines.
• Certified by the Korea Agro-Fisheries & Food Trade Corporation (aT Center) as an export-focused enterprise.
• Participates in the Korea Pavilion program under the Ministry of Oceans and Fisheries for global promotion.

Customer Testimonials and Recognition

While direct testimonials are limited in English-language sources, video features and endorsements from influencers such as Chef Jangwooson in Busan highlight:

• “Authentic Busan taste, great for both local dishes and global palates.”
• “Consistently high-quality with no chemical aftertaste—rare in this price point.”

These endorsements have helped increase their domestic visibility and digital presence.

Major Achievements

• Featured in the YouTube mini-documentary on Busan Fish Cake industry alongside top local chefs (2023).
• Selected vendor under the Busan Export Incubator Program for 2022–2023.
• Named Top 100 Regional Food Enterprises by the Busan City Government for three consecutive years.

Busan Segwang Food continues to set a benchmark in quality and tradition for Korean fish cakes, serving not just Korean tables but also a growing global audience hungry for authentic yet health-conscious seafood experiences.