Exhibiting at Seafood Expo North America 2025

Business Iceland, headquartered in Reykjavík, Iceland, is a public-private partnership organization dedicated to promoting Icelandic industries internationally. The organization plays a crucial role in driving the country's economic growth by facilitating exports, investments, tourism, and creative industries.

Core Business

Business Iceland operates as a bridge between Icelandic companies and international markets, providing services that enable businesses to expand their global reach. It focuses on promoting Iceland’s key export sectors, including energy, innovation, technology, creative industries, tourism, fisheries, and food production.

Product and Service Offerings

Business Iceland provides a range of services aimed at enhancing Iceland’s economic footprint worldwide. Its primary offerings include:

Services

• Clear Path to the World: Assisting companies in establishing their presence in foreign markets through strategic planning and support.
• Export Opportunities: Identifying and promoting export-ready products and services from Icelandic companies.
• Heimstorg: A specialized platform designed to provide insights and guidance for international market entry.
• Invest in Iceland: Attracting foreign investment by highlighting the competitive advantages of operating in Iceland.

Export Sectors

Business Iceland focuses on promoting the following sectors to international markets:

• Energy and Green Solutions: Showcasing Iceland’s expertise in renewable energy, particularly geothermal and hydroelectric power.
• Innovation & Technology: Supporting technological advancements in areas such as biotechnology, information technology, and research-driven industries.
• Creative Industries: Promoting Iceland’s vibrant creative sectors, including design, music, literature, and digital media.
• Tourism: Highlighting Iceland as a premier travel destination known for its natural beauty and cultural heritage.
• Fisheries and Food: Facilitating the export of high-quality seafood and other food products to global markets.

Specialization and Core USP

Business Iceland’s specialization lies in its ability to effectively promote and market Icelandic industries through collaborative efforts between the public and private sectors. The organization’s unique selling points include:

• Integrated Approach: Combining promotional activities across tourism, investment, and trade under one umbrella.
• Strong Network: Collaborations with government bodies, industry associations, and businesses to drive international growth.
• Sustainability Focus: Emphasizing Iceland’s commitment to sustainable energy solutions and environmentally friendly practices.

Financials and Market Presence

As a publicly funded entity, Business Iceland operates with the support of both government and private sector contributions. The organization's activities are primarily aimed at enhancing Iceland’s visibility and competitiveness in the global marketplace.

Shipments Data

There is no specific shipment data associated with Business Iceland, as it serves as a facilitator and promoter of Icelandic businesses rather than a direct exporter.

Target Market

The primary target markets for Business Iceland’s promotional efforts include:

• International investors seeking opportunities in Iceland’s energy, innovation, and technology sectors.
• Tourists interested in exploring Iceland’s natural landscapes and cultural experiences.
• International buyers of Icelandic seafood, creative products, and technological solutions.

Capabilities

Business Iceland’s capabilities include:

• Market Intelligence: Providing detailed research and analysis to support Icelandic companies’ market entry strategies.
• Brand Promotion: Enhancing Iceland’s brand image globally through marketing campaigns and strategic partnerships.
• Investment Facilitation: Assisting foreign investors with tailored information and services to support their investment decisions.

Certifications and Compliance

As a national promotional agency, Business Iceland adheres to Iceland’s standards for transparency, collaboration, and responsible promotion of Icelandic interests.

Customer Testimonials

Publicly available testimonials are not found. However, the organization’s collaborations with various Icelandic companies indicate a high level of satisfaction with the services provided.

Major Achievements

• Successfully promoting Iceland as a leading destination for renewable energy investments.
• Enhancing the visibility of Icelandic creative industries on the global stage.
• Facilitating increased exports of Icelandic seafood and technological solutions to new markets.

Business Iceland continues to expand its scope of operations, supporting Icelandic businesses in navigating global markets while promoting the country’s strengths in sustainability, innovation, and creativity.