CAC Trading (Thailand) Co., Ltd. is a diversified food and consumer goods import-export company headquartered in Samut Prakan, Thailand. The company is a strategic regional partner for international brands aiming to penetrate Southeast Asian markets and also acts as a trusted export channel for Thai producers looking to expand globally.
Core Business Activities
CAC Trading’s operations are centered around the wholesale distribution, importation, and exportation of fast-moving consumer goods (FMCG). The company’s key activities include:
- Importing and distributing global food brands into Thailand's retail and foodservice sectors
- Exporting Thai food and beverage products to neighboring ASEAN markets, as well as selected destinations in East Asia and the Middle East
- Brand localization and trade marketing support, including packaging, language adaptation, and promotional campaigns
- Product assortment and logistics management for both food retail chains and direct consumers
Product Portfolio
CAC Trading handles a wide array of food and grocery products categorized as follows:
- Bakery Products: Butter, cookies, cake premix flours
- Beverages: Ready-to-drink fruit juices, slimming and herbal coffees
- Dairy: Specialty cheeses for both retail and hospitality markets
- Grocery: Instant noodles, sauces, canned fish, and convenience foods
- Health & Beauty: Organic shampoos, natural body care products
- Snacks & Confectionery: Dried fruits, seaweed crisps, gummy candies
Its brand portfolio includes notable regional names such as Bento, Dorkbua, Jele, and Vedette, recognized across Southeast Asia.
Specialisation and Core USP
CAC Trading stands out for its deep knowledge of regional consumer behavior and its ability to tailor imported products for Thai retail formats. The company leverages:
- Extensive distributor and retail network access, particularly in hypermarkets and convenience store chains like 7-Eleven, Big C, and Tops
- A hybrid B2B and B2C distribution model, allowing for high volume and niche market serviceability
- Cross-border supply chain capabilities with optimized trade compliance expertise for Thailand’s FDA and customs regulations
Financial and Operational Insights
Though private, industry sources and commercial registries indicate the following estimates:
- Annual Revenue: Estimated at THB 200–300 million (~USD $6–9 million)
- Gross Margin: Averaging 18–22% across imported product categories
- Warehouse capacity: ~1,000 pallet positions with integrated cold and ambient zones
- Processes over 150 containers of goods annually, both inbound and outbound
International Engagement and Trade Network
CAC Trading has a strong track record in cross-border logistics and market entry facilitation:
- Export reach includes Vietnam, Cambodia, Laos, Myanmar, and UAE
- Import partnerships with manufacturers in South Korea, Vietnam, and Taiwan
- Regular exhibitor at trade events such as THAIFEX – Anuga Asia, and participant in buyer-seller meetings organized by Thai Chamber of Commerce and Thai Food Processors Association
Target Market
- Retail Chains and Hypermarkets sourcing branded FMCG products
- Hospitality Sector (hotels, cafes, and restaurants) requiring imported gourmet and dairy items
- Online platforms and specialty grocers focused on health, premium, or functional food
- Export buyers and distributors in ASEAN looking for reliable sourcing from Thailand
Capabilities and Logistics Infrastructure
- Centralized distribution center in Samut Prakan with cold-chain logistics compatibility
- Experienced team in import-export documentation and HS code classifications
- Multilingual team handling international sourcing and negotiations
- Product compliance labelling team for ingredient translations, certifications, and packaging regulations
Certifications and Compliance
- Registered and licensed importer with the Thai Food and Drug Administration (Thai FDA)
- Adheres to Good Distribution Practice (GDP) and ISO 22000-certified partners for food safety
- Collaborates with local trade promotion authorities including DITP (Department of International Trade Promotion)
Customer Endorsements and Trade Recognition
While individual customer testimonials are limited in the public domain, CAC Trading has gained:
- Preferred vendor status for multiple Thai retailers due to consistent on-time delivery and product freshness
- Noted by Vietnamese Chamber of Commerce as a reliable partner in bilateral trade projects (source: B2B forums and buyer fairs)
- Positive reviews on trade forums related to customer service responsiveness and product variety
Major Achievements
- Successfully introduced over 80 SKUs into the Thai market within a 3-year span
- Helped launch 3 international beverage brands into Thai convenience retail channels with customized marketing support
- Recognized by industry peers as a Top 10 regional distributor for imported snacks and beverages (source: Thai FMCG Importers Network, 2023)
- Partnered with key exporters in Vietnam under the CAC Vietnam initiative, connecting Thai distribution with Vietnamese origin goods
CAC Trading (Thailand) Co., Ltd. continues to solidify its role as a cross-border trade enabler, bringing global brands into Thai homes while also promoting Thai excellence abroad through its efficient and adaptable trading ecosystem.
