Calx Co., Ltd., headquartered in Bangkok, Thailand, is a pioneering HealthTech and functional beverage company that merges scientific nutrition with lifestyle convenience. Founded by entrepreneur Donggeom Yun, Calx’s mission is to empower modern consumers with clean, effective, and enjoyable protein-based solutions that support both active living and wellness recovery. The company is rapidly gaining recognition across Asia for its innovation in ready-to-drink protein formats and health-focused beverage formulations.
Core Business Activities
Calx operates at the intersection of food innovation, health sciences, and consumer convenience. Its main business areas include:
- Development and production of functional beverages enriched with protein and wellness nutrients.
- Brand-led marketing and direct-to-consumer (DTC) commerce, leveraging digital channels and influencers.
- Health product design for modern lifestyles, including on-the-go solutions for fitness, sleep, and nutrition.
- Strategic B2B partnerships with fitness chains, hotels, and retail channels across Southeast Asia.
Product Portfolio
Calx’s product line reflects a deep focus on evidence-based nutrition and lifestyle-specific use cases:
- Sparkling Protein Drink – Lemon Lime: A lightly carbonated beverage with 10g of whey protein isolate, 0g sugar, and added vitamins. Ideal for post-workout hydration and protein supplementation.
- Sleep Protein Shake: A first-of-its-kind nighttime formula containing 11g of milk protein and functional ingredients such as tryptophan, magnesium, and zinc to promote muscle repair and sleep quality.
These products are free from artificial additives, gluten, and GMOs, making them suitable for health-conscious and fitness-forward consumers.
Specialisation and Core USP
Calx differentiates itself with a clear innovation edge in functional nutrition beverages:
- Science-backed formulations tailored for use cases like energy, recovery, and rest.
- Modern branding and packaging, with minimalist aesthetics that resonate with Gen Z and Millennial consumers.
- A Thailand-first company offering sparkling protein in canned format, engineered for both performance and lifestyle occasions.
- Strong focus on clean-label, sugar-free, and low-calorie product design.
Financial Insights
Although a startup, Calx has demonstrated strong early traction:
- Estimated to have achieved double-digit monthly growth in online sales since mid-2023.
- Featured in THAIFEX 2024 and 2025, driving interest from retail distributors and wellness brand partners.
- Currently expanding into offline channels with pilot programs in Bangkok’s fitness hubs and boutique hotels.
International Engagement and Export Potential
- Gained global visibility through participation in THAIFEX – Anuga Asia 2025.
- Receiving interest from distributors in Vietnam, Singapore, and South Korea for its protein drinks.
- Exploring export-ready packaging and labeling standards aligned with ASEAN and EU import requirements.
- Featured in international health food blogs and showcased as a "Next-Gen Beverage" by regional media outlets.
Target Market
- Active lifestyle consumers seeking portable and effective protein nutrition.
- Health-conscious millennials and Gen Z, interested in performance and recovery tools without artificial additives.
- Fitness centers, wellness hotels, and boutique gyms for on-premise retail.
- Retailers and distributors seeking functional beverages with premium positioning.
Capabilities and Infrastructure
- Contract manufacturing partnerships with FDA-certified facilities in Thailand for RTD (Ready-To-Drink) production.
- In-house R&D for flavor innovation and nutrient profile customization.
- DTC platform with logistics integration for next-day delivery in Bangkok metro area.
- Scalable production model ready for regional expansion into neighboring ASEAN markets.
Certifications and Compliance
- Products manufactured in Thai FDA-approved and GMP-certified facilities.
- Packaging and labeling comply with ASEAN food safety and nutrition declaration standards.
- Non-GMO ingredients, with no added sugar or artificial preservatives.
- Preparing for Halal and ISO 22000 certifications for broader market access.
Consumer Feedback and Brand Reception
- Strong early brand engagement with over 100,000 views on social media campaigns.
- Featured by fitness influencers and wellness content creators in Thailand and Korea.
- Customer reviews highlight:
- “Surprisingly refreshing for a protein drink!”
- “The Sleep Shake helped me get through high-stress weeks with better rest.”
Major Achievements
- Selected for the THAIFEX Future Food Pavilion 2025 as one of Asia's most promising health beverage brands.
- Launched Thailand’s first Sparkling Protein in slim can format in Q3 2023.
- Surpassed 10,000 direct customers via DTC channels within the first 12 months of launch.
- Developed an AI-driven flavor feedback tool to crowdsource R&D insights from consumers via digital app.
Calx Co., Ltd. continues to reimagine what functional drinks can be—fusing health science with lifestyle appeal, and creating a new category of daily beverages that empower physical performance, recovery, and well-being.
