Capital Cereals Co., Ltd., a flagship entity under the STC Group in Thailand, is one of Southeast Asia’s most prominent rice milling and exporting enterprises. Based in Bangkok, the company has built a formidable reputation over the decades for delivering premium Thai rice to international markets under globally recognized brands.
Core Business and Product Portfolio
Capital Cereals operates at the heart of Thailand's rice industry, focusing on the milling, processing, packaging, and export of a wide variety of rice products. Its main product categories include:
- Thai Hom Mali Jasmine Rice – Renowned for its natural fragrance, soft texture, and long grains, sourced from the northeast of Thailand.
- White Rice (5%, 10%, 25%) – Ideal for retail, foodservice, and industrial buyers, offered in various broken percentages.
- Parboiled Rice – Popular for its nutritional value and non-sticky texture, often exported to West Africa and the Middle East.
- Glutinous Rice (Sticky Rice) – Widely used in Southeast Asian cuisine and desserts.
- Organic Rice – Certified organic products including brown jasmine rice, black rice, and red rice, aimed at health-conscious markets.
These are packed under the company’s own brands and also supplied in private-label formats for international supermarket chains and distributors.
Manufacturing Capabilities
Capital Cereals operates one of the most advanced rice milling and processing facilities in Thailand:
- Processing Capacity: Over 300,000 metric tons annually.
- Milling Technology: Incorporates Bühler and Satake machinery for precise dehusking, polishing, and grading.
- Storage: Modern silo systems and warehouses with a capacity exceeding 100,000 tons.
- Packaging Lines: Fully automated lines capable of handling retail packs (1kg–10kg) and bulk shipments (25kg–50kg).
The facility complies with international standards for hygiene, quality, and safety, ensuring premium-grade output in every batch.
Export and Shipment Performance
Capital Cereals is a leading rice exporter with a strong international footprint:
- Annual Export Volume: Estimated at over 200,000 metric tons.
- Key Markets: United States, Canada, China, Middle East, West Africa, Australia, and Europe.
- Shipping Performance: Executes more than 1,000 TEUs per year through integrated logistics and port-side facilities.
These metrics place the company among the top exporters in Thailand’s rice industry, consistently meeting stringent international procurement standards.
Target Customers and Applications
The company’s rice offerings cater to:
- Retail Chains and Supermarkets – Through branded and private-label retail packs.
- Foodservice and HoReCa Channels – Bulk supplies for hotels, restaurants, and caterers.
- Industrial Buyers – For rice-based food production, packaging, and ingredient processing.
- Health & Organic Stores – For specialty rice variants with high nutritional value.
Its diverse product formats, from vacuum-sealed consumer packs to woven PP bulk bags, ensure market adaptability.
Brands
Capital Cereals exports under several well-known brands recognized in multiple countries:
- Caprice
- White Flower
- Pearl of Siam
- Golden Cart
- Great Harvest
These brands symbolize Thai heritage, quality, and purity, and enjoy trust across wholesale and retail channels globally.
Certifications and Quality Assurance
Capital Cereals maintains robust quality systems and certifications, including:
- GMP & HACCP Certified
- ISO 22000 – Food Safety Management Systems
- BRC (British Retail Consortium) Certification
- USDA Organic & EU Organic Certifications – For select organic rice lines
- Halal Certification – Catering to Muslim-majority markets
- Kosher Certification – Ensuring access to Jewish consumer markets
Each consignment undergoes rigorous quality checks including moisture content, grain size grading, pesticide residues, and heavy metal testing.
Technological & Operational Strengths
- Fully Integrated Operations – From sourcing and milling to packing and global shipping.
- Own Paddy Procurement Network – Working directly with Thai rice farmers and cooperatives.
- Port Proximity – Logistics hubs near Laem Chabang Port for optimized export efficiency.
- Private Label Customization – Artwork design, packaging material sourcing, and multilingual labeling.
These strengths ensure operational efficiency and customer-specific service models across markets.
Sustainability and Social Commitment
Capital Cereals participates in sustainable agriculture and corporate social responsibility initiatives:
- Farmer Training Programs – Enhancing productivity and eco-farming techniques.
- Water & Energy Conservation Projects – In milling and steaming operations.
- Community Engagement – Support for local schools and community welfare programs.
Their focus on traceability, sustainability, and farmer welfare aligns with global expectations of ethical sourcing.
Industry Standing and Recognitions
- Listed as one of Thailand’s Top 10 Rice Exporters in trade and government directories.
- Member of the Thai Rice Exporters Association (TREA).
- Participated in global trade exhibitions such as Anuga, Gulfood, and SIAL.
- Recipient of Best Exporter Recognition from Thailand's Ministry of Commerce.
Capital Cereals Co., Ltd. stands as a beacon of quality, heritage, and scalability in the Thai rice export industry, trusted by global buyers for its consistency, compliance, and customer-centric approach.