Chabaa Bangkok Co., Ltd., headquartered in Samut Prakan, Thailand, is a distinguished manufacturer and global exporter of premium fruit beverages, coconut water, plant-based milk, and fruit-based food products. With a legacy of over two decades, Chabaa has become a household name across Asia and beyond, offering innovative, health-conscious, and taste-driven products under its flagship brands—Chabaa and Goodmate.
Company Overview
Established with a commitment to deliver the natural goodness of fruits in every sip, Chabaa Bangkok Co., Ltd. combines modern food technology with Thailand’s rich agricultural heritage. The company sources fruits from both local Thai farms and international suppliers to craft a diverse portfolio of beverages and fruit-based foods that align with global wellness trends.
Product Portfolio
Fruit Juices (Brand: Chabaa)
- 100% Apple Juice
- 100% Valencia Orange Juice
- Mango Juice
- Orange Juice
- Strawberry Juice
- Tomato Juice
Chabaa’s juice line is free from preservatives and artificial colors, made with real fruit pulp, and available in 200ml, 1L, and multi-pack formats. Products are exported in aseptic packaging ensuring extended shelf life without compromising taste and nutrition.
Coconut Water
- Chabaa Coconut Water with Coconut Flesh
Harvested from young Thai coconuts, this product is known for its hydration benefits and natural sweetness, maintaining the brand’s ethos of health-centric beverages.
Sparkling Juices
- Sparkling Apple
- Sparkling Mango
- Sparkling Grape
Aimed at the adult beverage market, these carbonated juices blend real fruit juice with sparkling water, offering an alcohol-free alternative for social and festive occasions.
Oat Milk (Brand: Goodmate)
- Goodmate Original Oat Milk
- Goodmate Chocolate Oat Milk
- Goodmate Zero Sugar Oat Milk
- Goodmate Black Sesame Oat Milk
- Goodmate Strawberry Oat Milk
Chabaa’s Goodmate range caters to the growing demand for dairy alternatives, particularly among lactose-intolerant, vegan, and environmentally-conscious consumers. The oat milk is made with Nordic oats and fortified with calcium and vitamins.
Jams
Produced using high fruit content and natural pectin, Chabaa’s jams are used in hospitality, bakery, and retail applications.
Manufacturing Capabilities
- State-of-the-art manufacturing facility with FSSC 22000, ISO 22000, HACCP, and Halal certifications
- Integrated processing systems for UHT, aseptic, and cold-fill production
- In-house R&D lab focusing on flavor enhancement and functional ingredient development
- Daily production capacity exceeding 100,000 liters of beverages
Global Market Reach
Chabaa Bangkok exports to over 40 countries including:
- Japan
- China
- South Korea
- Vietnam
- Russia
- United Arab Emirates
- Australia
Chabaa products are featured in leading supermarket chains, specialty health food stores, and duty-free retail outlets across Asia, Europe, and the Middle East.
Strategic Differentiators
- Premium Positioning: Focus on 100% juices, no-sugar-added variants, and superfruit blends
- Product Innovation: Early mover in Thailand’s oat milk and sparkling fruit segment
- Sustainable Packaging: Use of Tetra Pak and recyclable PET bottles
- Multi-Channel Distribution: Retail, HORECA, e-commerce, and private label contracts
Certifications and Compliance
- FSSC 22000 Food Safety Management
- ISO 22000 and HACCP
- Halal Certified
- Compliance with FDA Thailand, EU, and China CIQ standards
These credentials ensure acceptance in highly regulated export markets and foster trust among international partners.
Leadership
- CEO: Vongvuth Kulpiyavaja
Under his leadership, the company has embraced aggressive market expansion, product diversification, and strategic partnerships across Asia-Pacific and the Middle East.
Marketing and Brand Recognition
- Chabaa’s 100% juices are frequently featured in regional health and wellness expos
- Goodmate oat milk received recognition at Thailand’s Innovation Awards for plant-based excellence
- Collaborations with food influencers and chefs to showcase new applications for Chabaa’s juices and jams
Sustainability and CSR
- Partnering with Thai fruit farmers to support fair trade sourcing
- Investment in solar-powered facilities and wastewater recycling systems
- Community outreach through nutrition education programs in rural Thailand
Future Outlook
- Expansion of Goodmate into Europe and North America
- Launch of Chabaa Cold-Pressed Juice and Functional Beverages in 2025
- Increased R&D in immunity-boosting and gut-health drink formulations
Chabaa Bangkok Co., Ltd. remains at the forefront of Southeast Asia’s premium beverage and wellness food industry. Through its unwavering commitment to innovation, quality, and sustainability, the company continues to redefine modern refreshment experiences for global consumers.
