Chheda Specialities Foods Private Limited, based in Mumbai, India, is a premier manufacturer and exporter of traditional Indian snack foods. Established with a mission to bring authentic Indian flavors to global consumers, the company has grown into a well-recognized name in both domestic and international markets. With a strong legacy and wide product portfolio, Chheda's serves over 20 countries worldwide, maintaining a focus on quality, taste, and consistency.
Core Business and Product Lines
Chheda’s core business revolves around the manufacturing and export of traditional Indian snacks. The company operates with advanced production lines and strict quality control measures to ensure freshness and hygiene in every product batch. It offers over 100 SKUs across several popular categories:
- Banana Chips: Yellow Banana Chips, Masala Banana Chips, Tomato Banana Chips
- Potato Chips: Salted Criss Cross, Masala Criss Cross, Sour Cream N Onion
- Namkeen Mixtures: Diet Poha Chivda, Golden Mix, Navratan Mix
- Sev & Gathiya: Bhavnagari Gathiya, Nylon Sev, Mora Sev
- Fried Lentils & Pulses: Moong Dal, Chana Dal, Salted Boondi
- Bhel and Puri Mixes: Instant Bhel Puri with Chutney, Instant Sev Puri
- Fryums & Rings: French Fries, Cheese Balls, Tomato Rings
- Chikki & Sweets: Peanut Chikki, 3-in-1 Chikki, Tal Sakdi
- South Indian Snacks (Udupi Munch brand): Madras Mix, Garlic Mix, Muruku
- Roasted Snacks: Hing Jeera Chana, Lemon Pudina Chana
Unique Selling Proposition
Chheda’s USP lies in its diversity of traditional Indian snacks and the integration of modern packaging and quality standards. Its products are available in consumer packs as well as bulk packs for exports. The company also offers customized private labeling services to international clients.
Its in-house brand “Chheda's” is widely recognized across Middle East, Africa, Southeast Asia, and North America. Additionally, its Udupi Munch line has gained traction for South Indian flavored snacks.
Export and Market Presence
Chheda Specialities Foods has a significant international presence, exporting to over 20 countries. Key markets include:
- Middle East: UAE, Saudi Arabia, Qatar
- North America: USA, Canada
- Africa: Kenya, Tanzania, Nigeria
- Southeast Asia: Singapore, Malaysia
The company is listed on global export platforms and has participated in several trade expos, driving visibility and demand for its authentic Indian snack offerings.
Certifications and Quality Compliance
Chheda Specialities adheres to multiple food safety standards to ensure compliance and trust:
- FSSAI Certified
- HACCP Implementation
- ISO 22000 Food Safety Management System
- Uses vacuum frying and retort packaging technologies to retain freshness and extend shelf life.
Infrastructure and Capabilities
- Advanced automated manufacturing facilities in Mumbai with an output capacity of 10 tons/day.
- Fully equipped quality control labs and hygienic packaging zones.
- Efficient logistics and cold-chain management for exports.
Financial and Distribution Strength
While the company is privately held and does not disclose public financials, industry estimates suggest:
- Annual Revenue: INR 15–25 crore range
- Export Share: Approximately 35-40% of total revenue
- Growth Rate: 12–15% CAGR over the last 3 years
Distribution channels include modern trade, general trade, institutional sales, and e-commerce platforms.
Client Testimonials
“Chheda's banana chips are one of our top-selling Indian snacks in our Gulf outlets. Consistent quality and prompt logistics make them a reliable partner.”
— Importer, UAE-based Supermarket Chain
“We appreciate their custom packaging for our U.S. market. Their understanding of compliance and product localization is top-notch.”
— Private Label Partner, USA
Major Achievements
- Recognized as one of the leading snack exporters from India by trade portals like IndiaMART and Export Genius.
- Featured at international food expos including Gulfood Dubai and SIAL India.
- Developed an instant snack kit range with chutneys for global customers seeking authentic DIY Indian snacks.
Chheda Specialities Foods continues to expand its footprint by focusing on innovation, cultural taste authenticity, and scalable export capabilities, making it a key player in the Indian ethnic snack segment globally.
