Product Offerings
Products:
Canned Fish Products: Sardines, Mackerel, Tuna
Instant Noodles: iMee Instant Wheat Noodles, iMee Instant Rice Noodles, Seasoning Powder
Footwear: Rubber and Plastic Footwear
Chokchaipibul Co., Ltd. is a diversified Thai manufacturing and export enterprise specializing in canned fish, instant noodles, and rubber and plastic footwear. With over five decades of industry experience, the company has built a strong international presence through its commitment to quality, value, and brand development. Best known for its popular “iMee” brand of instant noodles, Chokchaipibul has earned trust across food and consumer goods markets in Asia, the Middle East, Europe, and Africa.
Company Background
Established in 1961 and headquartered in Bangkok, Thailand, Chokchaipibul Co., Ltd. began as a manufacturer of canned fish products before diversifying into other consumer staples. Over time, the company expanded its operations to include instant noodles and non-food items such as rubber and plastic footwear, positioning itself as a multi-sector exporter with an efficient supply chain and scalable production systems.
Core Business
Chokchaipibul’s operations are structured around three main product categories:
- Canned Fish: Specializing in sardines, mackerel, and tuna in tomato sauce, brine, and other flavors, processed and packed under strict hygiene standards.
- Instant Noodles: Under the flagship iMee brand, offering wheat- and rice-based instant noodles with a range of Asian and international flavors.
- Footwear: A line of affordable rubber and plastic footwear, primarily produced for regional and export markets.
Each business unit operates independently but is unified under centralized quality assurance, export compliance, and logistics functions.
Product and Service Offerings
1. Canned Fish Products
- Sardines in Tomato Sauce
- Mackerel in Brine and Tomato Sauce
- Tuna Chunks and Flakes in Oil and Brine
- Exported under brands like เจ้าสมุทร and ซื่อสัตย์
2. iMee Instant Noodles
- Wheat-based and rice-based varieties
- Popular flavors: Tom Yum, Pad Thai, Green Curry, Duck Flavour
- Available in cup, pouch, and bulk formats
- Ready-to-cook in 3–5 minutes
- Distributed in over 25 countries across five continents
3. Rubber & Plastic Footwear
- Men’s, women’s, and children’s slippers, sandals, and clogs
- Designed for comfort, affordability, and tropical climate durability
- Distributed through wholesale markets and B2B contracts in Southeast Asia and Africa
Specialization and Core USP
Chokchaipibul’s key competitive advantages include:
- Vertical integration across sourcing, production, packaging, and logistics
- Multi-category export capability, allowing for bundled shipments across product lines
- Brand strength in emerging markets with high product recognition, especially in instant noodles
- Adaptability in recipe customization and private-label manufacturing
- Export efficiency, with compliance across food and non-food certification frameworks
Financials
Although privately held and not publicly traded, Chokchaipibul is considered a mid-to-large exporter in Thailand. Based on product volume and international reach, industry analysts estimate the company’s annual revenue to range between $30 million and $70 million, primarily driven by FMCG exports.
Shipment Records
Trade data platforms such as ImportYeti and Volza confirm that Chokchaipibul has conducted over 1,000 international shipments in the past five years. Key export markets include:
- Middle East: Saudi Arabia, UAE, Qatar
- Southeast Asia: Philippines, Indonesia, Myanmar
- Africa: Ghana, Nigeria, Kenya
- Europe: Czech Republic, Germany
- Australia and New Zealand
Shipments include both brand-label and OEM products in food and footwear segments.
Target Market
Chokchaipibul serves a wide range of B2B and B2C customers:
- Retail and supermarket chains
- Distributors of Asian grocery items
- Humanitarian and aid organizations (for food supply)
- Hospitality and institutional food service providers
- Wholesalers of affordable footwear in emerging markets
Capabilities
- Manufacturing Facilities: Multiple production units in Bangkok and Samut Sakhon
- R&D: In-house development for new flavors and product line extensions
- Packaging Formats: Cans, cups, pouches, and cartons customized per market
- Production Capacity: Tens of millions of noodle servings and canned goods annually
- Distribution: Efficient port proximity and global logistics partnerships for timely exports
Certifications and Compliance
Chokchaipibul meets various national and international food safety and production standards, including:
- Thai FDA Approval
- GMP (Good Manufacturing Practice)
- HACCP (Hazard Analysis and Critical Control Points)
- HALAL Certification
- ISO 9001 – Quality Management Systems
These ensure the company’s readiness for regulated markets and institutional buyers.
Customer Testimonials
Distributors and B2B clients frequently commend Chokchaipibul for:
- Consistent product quality in both food and footwear
- Strong brand loyalty, especially for iMee noodles
- Responsiveness to custom product and labeling needs
- Reliability in order fulfillment and international documentation
Major Achievements
- Established export presence in over 30 countries across five continents
- Successful development of iMee as a globally recognized Thai noodle brand
- Decades-long participation in major trade shows, including THAIFEX and SIAL
- High volume contributor to Thailand’s canned seafood exports
- Multi-sector production capability recognized by global partners
Chokchaipibul Co., Ltd. continues to drive Thailand’s export reputation forward through a diversified portfolio, reliable manufacturing, and strategic global partnerships.