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Exhibiting at Thaifex - Anuga Asia 2025

1-ZZ31
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Products:

Canned Meat Products: Luncheon Meat, Pork, Beef, Chicken

Halal Meat Products: Halal-certified canned meats

Frozen Meat Products: Frozen pork, beef, and chicken cuts

Meat Processing Services: Slaughtering, segmentation, freezing, refrigeration

Chongqing Dejia Meat Science and Technology Development Co., Ltd. is a leading meat processing and canned food manufacturing enterprise based in Chongqing, China. Specializing in high-quality canned meat products and frozen meat services, the company has developed a strong domestic footprint and continues to grow its presence in international markets, particularly in the Middle East and Southeast Asia.

Company Background

Established in the heart of China's western region, Chongqing Dejia Meat Science and Technology Development Co., Ltd. has built its reputation through a combination of scientific innovation, advanced production capabilities, and rigorous quality control. The company operates under the brand “Dejia” and is widely recognized for its canned luncheon meats and halal-certified products.

Under the leadership of Mr. Lai Weixue, Dejia has modernized its production infrastructure and extended its product reach into export-oriented markets, addressing both retail and institutional clients.

Core Business

Chongqing Dejia’s operations revolve around four key business lines:

  • Canned Meat Manufacturing: Production of pork, beef, chicken, and luncheon meats in canned formats
  • Halal-certified Product Lines: Development and export of halal-compliant meats for Muslim-majority markets
  • Frozen Meat Processing: Slaughtering, segmentation, quick freezing, and cold storage
  • Private Label and OEM Production: Manufacturing under customized branding for B2B clients globally

The company caters to both consumer markets and large-scale food service clients.

Product and Service Offerings

1. Canned Meat Products

  • Luncheon Meat (pork and chicken variants)
  • Stewed and braised pork/beef in canned formats
  • Spiced and flavored meat products designed for ready-to-eat convenience
  • Extended shelf life and ambient storage capabilities

2. Halal Products

  • Certified halal meat lines processed under Islamic dietary laws
  • Primary offerings include halal luncheon meat, chicken, and beef cuts
  • Exported to Southeast Asia, the Middle East, and North Africa

3. Frozen Meat Products

  • Frozen pork, beef, and chicken cuts
  • Quick-freeze processing to preserve taste and texture
  • Packaged for wholesale, food service, and retail distribution

4. Meat Processing Services

  • Slaughtering, segmenting, freezing, packaging, and cold chain logistics
  • Compliant with China’s national food safety and hygiene regulations

Specialization and Core USP

Dejia’s core strengths lie in:

  • Integrated meat processing capabilities across slaughtering, freezing, and canning
  • Halal-compliant production that meets both domestic and international religious food standards
  • Scientific and technological investment in food safety, preservation, and flavor enhancement
  • Custom manufacturing flexibility for OEM clients across multiple formats and certifications
  • Access to upstream supply chains including livestock sourcing and cold logistics

Financials

While detailed financial disclosures are not publicly available, Chongqing Dejia operates on a large scale within China’s western food processing sector. Industry benchmarks for similar vertically integrated companies indicate estimated annual revenues between $20 million to $50 million, primarily from domestic supermarket chains, institutional sales, and export contracts.

Shipment Records

According to insights from export intelligence platforms, Dejia has completed over 200 export shipments in the past 3 years, with key destination markets including:

  • Indonesia
  • Malaysia
  • UAE
  • Saudi Arabia
  • Vietnam
  • Hong Kong

These shipments primarily include halal luncheon meat, frozen chicken, and OEM-branded canned pork products.

Target Market

Chongqing Dejia targets a diverse B2B and B2C clientele:

  • International importers and distributors of canned foods
  • Muslim-market wholesalers for halal food
  • Supermarkets and convenience store chains
  • Government and humanitarian aid procurement programs
  • Foodservice providers and institutional kitchens

The company's packaging and certifications make it export-ready for regulated and religious markets.

Capabilities

  • Manufacturing Area: Multi-hectare facility with integrated production zones
  • Canning Line Capacity: Tens of millions of canned units annually
  • Freezing and Cold Chain: Full-suite frozen meat processing and storage systems
  • R&D Unit: Product development and regulatory compliance testing
  • Logistics: Refrigerated fleet for regional delivery and export container management

Certifications and Compliance

Chongqing Dejia maintains a wide range of food safety and export-related certifications, including:

  • HALAL Certification – Accredited for Muslim markets
  • HACCP – Hazard Analysis and Critical Control Points system
  • QS Certification – China’s national production safety standard
  • ISO 9001 – Quality management systems
  • Customs Export Registration – Compliant with China’s import-export authorities

These ensure food safety, regulatory adherence, and reliability in international trade.

Customer Testimonials

Industry clients recognize Dejia for:

  • Consistently flavorful, well-textured canned meats
  • Long shelf-life and hygienic processing
  • Flexibility in labeling and packaging for OEM
  • Fast fulfillment and effective export documentation

Dejia's long-standing presence in international halal markets supports its reputation for compliance and product integrity.

Major Achievements

  • Among the first producers in Chongqing to achieve HALAL certification for canned meats
  • Long-term supplier to government and institutional food procurement programs
  • Expanded presence on Tmall and domestic e-commerce platforms through the “Laidaxia” brand
  • Participation in regional and international trade expos, helping to extend its global reach
  • Investment in modern processing and R&D facilities, strengthening future growth

Chongqing Dejia Meat Science and Technology Development Co., Ltd. continues to strengthen its role in China's growing meat processing industry while meeting the evolving needs of global consumers through safety, flavor, and innovation.