Chongqing Dezhuang International Trading Co., Ltd. is a global leader in hot pot culture and one of China’s most respected producers of hot pot bases, condiments, and Sichuan culinary essentials. Headquartered in Chongqing—the epicenter of China’s spicy cuisine—DeZhuang combines traditional flavors with modern food technology to serve over 60 countries across five continents.
Company Background
Established as the international business division of the DeZhuang Group, Chongqing Dezhuang International Trading Co., Ltd. was created to globalize authentic Chinese hot pot and regional Chongqing cuisine. The parent company was founded in 1999 by Liu Denghui, a master of Sichuan culinary arts and a prominent figure in China’s food industry. With over 25 years of experience, DeZhuang has developed a vertical ecosystem encompassing food manufacturing, restaurant operations, export distribution, and cultural promotion.
The international office is led by Gianluca Luisi, reflecting the company’s global strategic vision and European outreach.
Core Business
DeZhuang’s operations focus on three main business lines:
- Manufacturing and Export of Hot Pot Products and Seasonings
- Global Restaurant Chain and Franchise Operations
- Culinary Experience Branding and Cultural Exportation
With a product line of over 200 SKUs, DeZhuang is a dominant player in the hot pot base and Sichuan-style condiment segments, appealing to both retail and foodservice clients.
Product and Service Offerings
1. Hot Pot Bases & Dipping Sauces
- Classic Spicy Hot Pot Base
- Tomato Hot Pot Base
- Clear Oil Hot Pot Base
- Mushroom Hot Pot Base
- Fermented Bean Paste Sauce
- Sesame & Garlic-based dipping sauces
2. Cooking Condiments
- Chili Oil
- Spicy Bean Paste
- Sichuan Peppercorn Oil
- Fermented Bean Curd
3. Pantry Essentials
- Dried Noodles
- Instant Hot Pot Meal Kits
- Soup Base Seasoning Powders
- Chinese Five Spice Blends
All products are available in multilingual packaging and offered under retail, bulk, and OEM/private-label formats for international partners.
Specialization and Core USP
DeZhuang’s core competitive advantages include:
- Authentic Chongqing heritage rooted in deep cultural knowledge and traditional recipes
- Advanced R&D capabilities with multiple innovation patents in food science and preservation
- Ownership of an international restaurant chain, reinforcing brand awareness and retail presence
- Full traceability and compliance with international food safety systems (IFS, BRC, HALAL)
- Customization flexibility for international flavor preferences and dietary needs
The company’s ability to maintain traditional authenticity while scaling globally positions it as a premium player in the ethnic foods segment.
Financials
As a private subsidiary of DeZhuang Group, exact financials are confidential. However, industry assessments and export volume data suggest that the company achieves annual revenues exceeding USD 80 million, with export sales accounting for approximately 40% of total revenue. The remainder is driven by domestic retail, B2B foodservice, and its restaurant chain.
Shipment Records
Based on data from trade intelligence platforms such as ImportYeti and Volza, Chongqing Dezhuang International Trading Co., Ltd. has executed over 1,000 international export shipments in the last five years. Their global distribution network covers:
- Asia-Pacific: Japan, South Korea, Singapore, Australia
- North America: United States, Canada
- Europe: Germany, Netherlands, France, Italy
- Middle East: UAE, Saudi Arabia
- Africa: South Africa, Kenya
These shipments include branded and private-label goods for supermarkets, specialty Asian food stores, and restaurant suppliers.
Target Market
DeZhuang targets:
- Retail consumers of authentic Chinese cooking products
- Asian and international supermarkets
- Foodservice providers and hot pot restaurants
- E-commerce platforms such as Amazon, JD.com, Shopee, and Alibaba
- Private label clients in premium and ethnic food segments
Their offerings cater to both mass-market consumers and gourmet food enthusiasts seeking high-quality Sichuan ingredients.
Capabilities
- Manufacturing Area: Over 50,000 square meters of production facilities
- Production Capacity: More than 100,000 tons of sauce and seasoning annually
- Certifications: IFS, BRC, HALAL, ISO 22000, HACCP
- Cold Chain Logistics: Nationwide and international supply chain with controlled storage
- Multilingual R&D: In-house formulation team adapting flavor profiles for global tastes
Certifications and Compliance
DeZhuang maintains a robust food safety and export compliance portfolio, including:
- BRC Global Standards – British Retail Consortium certification for food safety
- IFS Food Certification – International Featured Standards for Europe
- HALAL Certification – Certified by global Islamic food councils
- ISO 22000 and HACCP – Comprehensive food safety management systems
- FDA and EU Compliance – Approved for U.S. and European Union import
These certifications enable DeZhuang to confidently serve the world's most regulated food markets.
Customer Testimonials
Clients consistently report:
- High product satisfaction for both authenticity and flavor depth
- Consistent packaging quality and logistics performance
- Responsive and knowledgeable customer support for export procedures
- Effective marketing collaboration and point-of-sale support in global retail
Major Achievements
- Exported to over 60 countries worldwide, becoming a leading global ambassador of hot pot culture
- Operates one of the largest hot pot chains in China, with international franchise expansion
- Recognized at major trade shows, including Anuga, SIAL, and THAIFEX
- Holds multiple national patents for food product innovation and packaging
- Launched multilingual e-commerce and direct-to-consumer platforms for global outreach
Chongqing Dezhuang International Trading Co., Ltd. continues to elevate Sichuan hot pot culture globally, combining culinary heritage with world-class food manufacturing and export excellence.
