Chongqing Simida Food Co., Ltd. is a leading Chinese manufacturer and exporter of ready-to-eat self-heating meals and instant food products, specializing in the development of innovative, convenient, and shelf-stable cuisine solutions. Headquartered in Chongqing, the company leverages the region's culinary heritage—especially its spicy Sichuan-style hot pot culture—to deliver fast, flavorful, and easy-to-prepare meals to consumers in over 20 countries.
Company Background
Founded by Mr. Cao Jianxiong, Chongqing Simida Food Co., Ltd. has grown rapidly since its inception by capitalizing on rising global demand for instant and self-heating meal solutions. The company operates under the popular brand "Laweike," which has gained strong consumer recognition for its vibrant packaging, high-quality ingredients, and authentic flavors.
The company is headquartered in Chongqing, one of China’s most iconic food hubs, known globally for its bold and spicy cuisine. Simida benefits from the city's culinary heritage and access to diverse spice supply chains, enabling it to offer product lines that are both authentic and commercially viable.
Core Business
Chongqing Simida’s operations span multiple categories within the food processing sector, with a primary focus on:
- Self-Heating Meals: Instant hot pots, rice bowls, and noodle dishes that include a built-in heating element
- Instant Foods: Traditional quick-cook varieties of hot pot and noodles
- Seasonings & Condiments: Sichuan-style chili oils, sauces, and bean pastes for both consumers and foodservice use
- Staple Grains: Rice and noodles packed for instant or conventional preparation
These products are designed for modern consumers, including students, office workers, campers, and travelers who seek flavorful meals without access to cooking equipment.
Product and Service Offerings
1. Self-Heating Meals
- Self-Heating Hot Pot: Available in beef, vegetarian, chicken, and seafood variants
- Self-Heating Rice: Flavors include Kung Pao Chicken, Braised Pork, and Spicy Beef
- Self-Heating Noodles: Instant meal kits with authentic Chongqing noodle textures and spice profiles
2. Instant Foods
- Instant Hot Pot: Packaged for microwave or stove preparation
- Instant Noodles: Dry and soup-based variations with spice sachets and real vegetable garnishes
3. Seasonings & Condiments
- Chili Oil: Rich, aromatic, and packed with Sichuan pepper
- Spicy Bean Paste: Fermented for depth of flavor, used in stir-fries and soups
4. Grain Products
- White Rice and Multi-grain Rice Packs
- Wheat Noodles and Rice Noodles
All products are available in consumer packs and foodservice bulk formats, and many are adaptable for private label or OEM agreements.
Specialization and Core USP
Simida’s unique strengths include:
- Expertise in self-heating technology, allowing for portable, heat-on-demand meals
- Authentic Chongqing flavor profiles, developed with regional culinary experts
- Innovative packaging systems with oxygen-absorbing and moisture-locking films for long shelf life
- Fast product development cycles, supporting international market trends
- Customization for regional taste preferences, regulatory requirements, and label languages
The company offers full-service solutions including recipe customization, OEM production, and bilingual branding support.
Financials
As a mid-sized enterprise in the functional meal category, Chongqing Simida Food Co., Ltd. is estimated to generate annual revenues between USD 10 million to 25 million, based on export volume, retail partnerships, and rising domestic demand for convenience foods.
Shipment Records
According to public export data and trade platform analysis, Simida has completed over 300 export shipments in the last three years. Its global market coverage includes:
- Asia-Pacific: Japan, South Korea, Malaysia, Thailand
- Middle East: UAE, Saudi Arabia, Kuwait
- North America: United States, Canada
- Europe: Germany, United Kingdom, Netherlands
- Africa: Nigeria, Kenya
Simida’s self-heating products are distributed through ethnic grocery chains, e-commerce platforms, and camping/outdoor specialty retailers.
Target Market
Chongqing Simida targets:
- Young urban consumers looking for fast, flavorful meals
- Outdoor and travel gear retailers requiring meal kits for camping, hiking, or emergencies
- International supermarkets seeking authentic Asian instant meals
- Online platforms including Amazon, Alibaba, and Shopee
- OEM/private label clients wanting to launch ready-meal brands
The company’s appeal spans across lifestyle, convenience, and culinary novelty segments.
Capabilities
- Production Area: Over 10,000 square meters of dedicated manufacturing space
- Daily Output: Tens of thousands of self-heating meal units
- R&D Lab: Developing new flavors, formats, and technologies for thermal food applications
- Packaging: Multilingual labeling, export-compliant designs, tamper-evident and eco-friendly materials
- Logistics: Cold and ambient chain logistics with export documentation and customs support
Certifications and Compliance
Simida ensures product safety and international readiness through the following certifications:
- HACCP – Food hazard control and traceability
- ISO 22000 – Global food safety management systems
- QS Certification – China's quality safety standards
- HALAL Certification – For select product lines sold in Muslim-majority countries
- FDA Compliance – For exports to the United States
These enable the company to meet regulatory standards in a variety of regions and industries.
Customer Testimonials
Feedback from importers and retail partners highlights:
- Excellent product flavor and convenience
- Innovative and reliable self-heating functionality
- Strong visual branding and shelf presence
- Professional OEM support and responsive export handling
Major Achievements
- Successful development of over 30 SKUs in self-heating food category
- Exported to more than 20 countries, becoming one of China’s top self-heating food exporters
- Participation in international food trade fairs, including SIAL, THAIFEX, and Canton Fair
- Rapid brand growth of “Laweike”, with strong social media traction and word-of-mouth marketing
- Strategic partnerships with Asian and Western importers for retail and OEM distribution
Chongqing Simida Food Co., Ltd. continues to lead the way in the self-heating food revolution by combining culinary tradition, food technology, and a strong export-driven business strategy.
