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Exhibiting at Thaifex - Anuga Asia 2025

2-Z65
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Product Categories:

Halal Food, Confectionery, Sweets & Confectionery

Products:

Pudding Snacks: Nata de Coco Pudding, Mixed Fruit Pudding

Jelly Snacks: Fruity Mixed Flavour Jelly

Snacks: Various Snack Foods

Chor You Co., Ltd. is a prominent Thai manufacturer and exporter of jelly and pudding snacks, headquartered in Hat Yai, Thailand. The company is widely recognized for its high-quality snack products under the brand name NANACO, which has seen considerable international popularity in Asian and Middle Eastern markets.

Company Overview

Established with the mission of delivering delicious and affordable snacks to global consumers, Chor You Co., Ltd. specializes in developing fun, innovative, and health-conscious snack foods. Their products combine high-grade ingredients with state-of-the-art manufacturing to meet the needs of modern retail, convenience stores, and global importers of Asian snack foods.

Product and Service Offerings

Chor You's product portfolio features a variety of convenient, ready-to-eat snacks:

  • Pudding Snacks:

    • Nata de Coco Pudding: A refreshing blend of soft jelly pudding and chewy coconut gel cubes.
    • Mixed Fruit Pudding: Multi-flavored pudding cups with mango, lychee, and grape essence.
  • Jelly Snacks:

    • Fruity Mixed Flavour Jelly: Single-serve jelly cups in various fruit flavors targeting children and snack enthusiasts.
  • Other Snacks:

    • A rotating line of sweet snack items adapted to changing consumer trends and seasonal demands.

These products are often offered in colorful, portable packaging suited for supermarkets, convenience chains, and school canteens.

Core Specialization and USP

Chor You’s key competitive advantage lies in:

  • Customization Capability: OEM & ODM manufacturing for private label brands.
  • Attractive Packaging: Targeting children and family consumption markets.
  • Export-Ready Formulation: Adhering to international food safety standards.
  • Shelf-Stable Products: Long shelf life ideal for global distribution.

Their flagship brand NANACO is recognized for its consistent quality and wide availability in international supermarkets.

Financials and Export Shipments

While detailed financial data is not publicly disclosed, trade intelligence platforms indicate:

  • Consistent export activity since 2018
  • Export destinations include: Malaysia, Vietnam, Indonesia, Saudi Arabia, UAE, and China
  • Product focus in shipments: Nata de coco-based puddings and mixed jelly assortments
  • Average monthly exports: 2–4 containers
  • Shipment volume: Up to 100+ documented international consignments as per Volza and TradeAtlas records

These figures reflect the company’s active role in the global jelly snack segment.

Target Market

Chor You targets a wide demographic through a multi-channel approach:

  • Retail supermarkets and hypermarkets in Southeast Asia and the Middle East
  • Convenience store chains catering to children’s snack categories
  • International snack importers and distributors seeking private label jelly products
  • E-commerce retailers focusing on Asian grocery items

Their products are especially well-positioned in markets with growing demand for Asian and tropical flavor snack innovations.

Capabilities

  • Production Capacity: Multiple automated production lines in Thailand
  • Packaging Flexibility: Customized cup sizes, shapes, and label designs
  • Quality Assurance: In-house labs and traceability systems
  • Supply Chain Integration: Cold chain and ambient logistics ready for export

Certifications and Compliance

Chor You Co., Ltd. ensures full international compliance through certifications such as:

  • GMP (Good Manufacturing Practice)
  • HACCP (Hazard Analysis Critical Control Point)
  • Halal Certification for Muslim-majority markets
  • FDA registration for applicable destinations

These credentials reinforce its trustworthiness in international markets.

Customer Testimonials

Though direct testimonials are limited in public records, positive reviews and repeat purchases have been logged by international buyers on trade portals, particularly appreciating:

  • Product quality and taste consistency
  • Attractive and durable packaging
  • Responsive export documentation and logistics coordination

Major Achievements

  • Successfully launched NANACO brand in more than 10 countries
  • OEM partnerships with distributors in Malaysia and the Middle East
  • Strong presence in international food expos, including THAIFEX and Gulfood
  • Consistent year-over-year export growth since 2020, even during global shipping disruptions

Chor You Co., Ltd. exemplifies a Thai export success story, driven by innovative product design, international market adaptability, and an unwavering commitment to quality in the global snack food industry.