Choví S.L.: Spain’s Leading Manufacturer of Sauces & Condiments
Overview
Choví S.L. is a renowned Spanish food manufacturer specializing in high-quality sauces, dressings, and condiments. Founded in 1950 in Benifaió, Spain, the company has established itself as a leading producer of allioli, mayonnaise, and a diverse range of sauces, catering to both retail and foodservice industries. With a strong focus on innovation, quality, and international expansion, Choví continues to dominate the Spanish and global markets with its authentic Mediterranean flavors.
Core Business & Specialization
Choví specializes in a broad range of sauces, dressings, and condiments, maintaining traditional Spanish flavors while innovating for modern tastes. The company’s product portfolio includes:
- Allioli: Traditional garlic and oil sauce, available in multiple variations.
- Ajonesa: Garlic-flavored mayonnaise, a unique fusion of allioli and mayonnaise.
- Salsa Brava: A spicy tomato-based sauce popular in Spanish cuisine.
- Mayonnaise: Classic and flavored varieties.
- Barbecue Sauce: Smoky and tangy flavors for grilled meats.
- Salad Sauces: A variety of dressings for salads and vegetables.
- Ethnic Sauces: Inspired by international flavors.
- Salseo: A line of dipping sauces.
- Mayo25: A light mayonnaise with reduced fat content.
- Ketchup & Mustard: Traditional condiments for various dishes.
- Spicy Sauces: Hot sauces with different heat levels.
- Grated Natural Tomato: Fresh tomato puree for cooking.
- Ready-to-Eat Salads: Mayonnaise-based salads.
- Fillings & Cheese Sauces: Including Salsa Cheddar and Salsa Cocktail.
- Guacamole: Avocado-based dip for snacks and Mexican dishes.
Market Presence & Global Reach
Choví is a market leader in Spain, particularly in the allioli category, with an estimated 60% market share. The company has successfully expanded its distribution to more than 30 countries, including:
- Europe: France, Germany, Portugal, UK, Italy, Netherlands.
- North America: USA, Canada, Mexico.
- Latin America: Argentina, Chile, Brazil.
- Middle East & Asia: UAE, Saudi Arabia, China, Japan.
- Africa: Morocco, South Africa.
Choví supplies supermarkets, hypermarkets, wholesalers, and HoReCa (hotel, restaurant, catering) businesses, ensuring a strong distribution network worldwide.
Certifications & Compliance
Choví ensures the highest quality and safety standards, holding certifications such as:
- ISO 22000 (Food Safety Management System).
- HACCP (Hazard Analysis and Critical Control Points).
- IFS (International Featured Standard) Certification for food quality.
- BRC Global Standard for Food Safety.
- Halal & Kosher Certifications for specific product lines.
These certifications enable Choví to comply with stringent international regulations and expand its presence in diverse global markets.
Financial Strength & Performance
Choví has demonstrated steady revenue growth and increased international market penetration over the years. Some key financial indicators include:
- Annual Revenue: Estimated at €100-120 million.
- Export Contribution: Over 40% of total revenue comes from international markets.
- Production Capacity: 30,000+ metric tons of sauces and condiments annually.
- Investment in R&D: More than €5 million annually in product innovation and sustainability initiatives.
Export & Shipment Data
Choví’s robust export operations have played a significant role in its market expansion, with data indicating:
- Top Export Destinations: France, Germany, UK, USA, UAE.
- Average Monthly Shipments: 2,500-3,500 metric tons of products.
- Key Distribution Channels: Supermarkets, food distributors, catering businesses, and online marketplaces.
Competitive Advantages & Unique Selling Points
Choví’s dominance in the Spanish and international food industry is driven by several key advantages:
- Market Leadership in Allioli: Holds 60%+ market share in Spain for allioli products.
- Authentic Mediterranean Flavors: Specializes in traditional Spanish condiments with high-quality ingredients.
- Strong International Expansion: Products are widely available in Europe, North America, and beyond.
- Commitment to Innovation: Continuous R&D investment to develop new products and improve recipes.
- High Production Capacity & Efficiency: Modern facilities ensuring large-scale production and global distribution.
Clientele & Partnerships
Choví partners with a diverse range of customers, including:
- Retail Supermarkets & Hypermarkets: Supplying major chains across Europe and the USA.
- Foodservice & HoReCa: Serving restaurants, hotels, and catering services.
- Wholesale Distributors: Providing bulk quantities to food retailers worldwide.
- E-commerce & Online Grocery: Expanding digital sales through online platforms.
Recognition & Achievements
- Ranked Among Spain’s Top 5 Sauce Manufacturers in sales volume.
- Awarded Best Spanish Food Exporter (2022) by the Spanish Chamber of Commerce.
- Expanded into 10+ new international markets within the last five years.
- Developed 15+ New Sauce Variants through continuous R&D efforts.
Future Growth & Expansion Plans
Choví has ambitious plans for future growth, focusing on:
- Expanding into Latin America & Asia: Strengthening its presence in emerging markets.
- Sustainable Packaging Initiatives: Reducing plastic use and transitioning to eco-friendly materials.
- Health-Conscious Product Line: Introducing organic, low-fat, and sugar-free sauces.
- Enhanced Digital & E-commerce Strategy: Boosting direct-to-consumer sales through online platforms.
- Production Facility Expansion: Increasing capacity to meet growing global demand.
Conclusion
Choví S.L. continues to lead Spain’s sauce and condiment industry with a strong commitment to quality, innovation, and international expansion. With a market-dominating position in allioli and other Mediterranean sauces, Choví remains a preferred choice for both retail consumers and foodservice professionals worldwide.
