Exhibiting at Thaifex - Anuga Asia 2025

Chuen Cheong Food Industries (Pte) Ltd, based in Singapore, is one of Southeast Asia’s most respected sauce manufacturers, specializing in traditional Chinese condiments and Asian-inspired flavor solutions. With more than five decades of history and global export presence, the company has built a strong legacy under its flagship Tiger Brand, which has become synonymous with quality and authenticity in Asian sauces.

Company Overview

Founded in 1977, Chuen Cheong Food Industries (Pte) Ltd began as a small family-run operation producing traditional soya sauces and fermented products. Today, it stands as a leading manufacturer and exporter of Asian sauces, with a state-of-the-art production facility in Singapore that caters to retail, foodservice, and industrial buyers globally. The company emphasizes consistency, heritage recipes, and safe production methods.

Product and Service Offerings

Chuen Cheong offers a comprehensive range of Asian culinary essentials designed for diverse usage in cooking, dipping, and marinating:

• Soya Sauce Line:

  • Light Soya Sauce
  • Dark Soya Sauce
  • Kicap Manis & Masin (Malay-style sweet and salty sauces)

• Oyster Sauce Range:

  • Premium Oyster Sauce
  • Vegetarian Oyster Sauce

• Oil and Fermented Goods:

  • Sesame Oil
  • Salted Soya Beans
  • Salted Black Beans

• Vinegars and Sweet Sauces:

  • Distilled Vinegar
  • Sweet Sauce

• Chilli & Tomato Sauces:

  • Chilli Sauce
  • Tomato Sauce

• Cooking & Dipping Sauces:

  • Ready-to-Cook Pastes
  • Soup Bases
  • Dipping and Marinade Sauces

These products are manufactured under stringent quality controls and packaged in retail bottles, catering packs, and bulk formats for international clients.

Core Specialization and USP

Chuen Cheong’s unique strengths include:

• Traditional Asian Recipes: Time-tested formulas catering to authentic Chinese, Malay, and Peranakan cuisine.
• Broad Private Label Capability: OEM services for global food brands seeking Asian sauce lines.
• Premium Ingredients: Carefully selected raw materials and in-house fermentation processes.
• Halal-Certified Production: Suitable for Islamic markets across Southeast Asia and the Middle East.

Their vertically integrated operations enable them to provide both small-scale specialty production and high-volume foodservice supply.

Financials and Export Shipments

Although exact financials are not publicly disclosed, trade databases and import records indicate:

• Active export operations across 30+ countries
• Key destinations include: Malaysia, Indonesia, Vietnam, Australia, UAE, the United States, and the UK
• Recurring product shipments: Premium oyster sauce, kicap manis, sweet sauce, and chili paste
• OEM exports: Private label solutions provided for international supermarket chains and restaurant brands

According to ImportYeti and customs data, Chuen Cheong averages dozens of shipments annually, typically in 20- and 40-foot containers.

Target Market

The company caters to a wide range of international and regional customers:

• Retailers and supermarkets offering Asian product sections
• Restaurant chains and foodservice companies requiring authentic sauces
• Importers and distributors of Asian grocery staples
• OEM clients developing private label condiment lines

With Asian food demand rising globally, Tiger Brand sauces are widely accepted across ethnic and mainstream shelves.

Capabilities

• Fully Integrated Production Facility in Singapore
• Advanced Bottling and Packaging Lines for glass and PET formats
• Flexible Customization for flavor profile, viscosity, and labeling
• Logistics Management: End-to-end support including product registration and export documentation

Chuen Cheong also maintains long-term supplier relationships that ensure reliable ingredient sourcing and price stability.

Certifications and Compliance

Chuen Cheong complies with a broad range of international food safety and regulatory standards, including:

• HACCP (Hazard Analysis and Critical Control Points)
• ISO 22000 Certification
• Singapore AVA and SFA Compliance
• Halal Certification for selected product lines
• EU and US FDA Registration for export eligibility

These certifications facilitate their seamless entry into regulated international markets.

Customer Testimonials

While public testimonials are limited, trade partner feedback highlights:

• Excellent flavor consistency
• Fast response times for OEM development
• Reliable order fulfillment
• Competitive pricing for premium-quality sauces

This reputation has earned Chuen Cheong long-standing relationships with importers in the UK, Canada, UAE, and Australia.

Major Achievements

• Over 45 years of continuous manufacturing in Singapore
• Tiger Brand products available in 30+ countries
• OEM partnerships with major retailers in Asia, Europe, and the Middle East
• Participation in leading food expos such as FHA Singapore and SIAL
• Expansion into plant-based sauces to support vegetarian and Halal-friendly markets

Chuen Cheong Food Industries (Pte) Ltd continues to elevate the global presence of Southeast Asian cuisine, combining tradition with modern food manufacturing to serve retail and culinary professionals with sauces that bring true Asian flavors to life.