Exhibiting at HOTELEX Shanghai 2025

Circunow, headquartered in Shanghai, China, is a pioneering enterprise focused on sustainable innovation and circular economy solutions. The company specializes in designing and manufacturing eco-friendly consumer products made from recycled materials, with a core emphasis on reducing carbon footprints across supply chains.

Company History and Background

Founded under the creative and sustainability-driven platform POCCA, Circunow emerged with the mission to combat environmental degradation through material reuse and circular design. By integrating design thinking with sustainability principles, Circunow has quickly positioned itself as a leader in China's green transformation initiatives. The brand is co-led by Agni Lee, whose background in creative direction and sustainability innovation is instrumental to the company’s strategic orientation.

Core Business and Offerings

Circunow operates in the circular economy and sustainable product manufacturing sectors. The company's product portfolio centers around:

• Recycled PET (rPET) Materials: Including credit cards, packaging, and lifestyle goods.
• Sustainable Tents and Event Materials: Made entirely from repurposed materials.
• Carbon Emission Visibility Tools: Collaborative platforms that promote low-carbon product tracking and consumer awareness.

These solutions cater to industries such as banking (eco-bank cards), retail (sustainable packaging), events (modular tenting), and general consumer goods.

Specialization and Unique Selling Proposition (USP)

Circunow’s USP lies in its fusion of sustainable materials with modern design aesthetics. Key differentiators include:

• Use of 100% recycled PET for many product lines.
• Design-led product development ensuring usability and market appeal.
• Deployment of carbon emission tracking mechanisms, offering transparency across product life cycles.
• Strong focus on corporate and environmental compliance.

In 2023, Circunow collaborated with blockchain firm VeChain to establish a platform for transparent carbon disclosure, reinforcing its dedication to verified sustainability.

Financials and Business Metrics

While specific revenue data for Circunow remains undisclosed, the brand operates under the POCCA platform, which has received considerable attention in Asia's green innovation landscape. Circunow’s business model has attracted eco-conscious clients, allowing for stable growth through B2B partnerships with banks, corporates, and event management firms.

Shipment and Export Activity

Circunow has been observed in international databases such as ImportYeti and Volza, indicating:

• Multiple shipments across Asia and Europe in 2022 and 2023.
• Focused exports of recycled PET bank cards and event materials.
• High compliance in packaging and customs documentation, positioning them well for global expansion.

Target Market

Circunow targets:

• Environmentally conscious corporates and institutions.
• Financial organizations adopting green credit card programs.
• Sustainability-focused event planners.
• Eco-friendly lifestyle consumers across China, Europe, and Southeast Asia.

Capabilities

Circunow demonstrates strong vertical integration across:

• Product Design and Prototyping.
• Material Recovery and Recycling.
• Modular Manufacturing Systems.
• Carbon Tracking and Lifecycle Analysis. Their cross-disciplinary team includes designers, environmental scientists, and operations professionals.

Certifications and Compliance

Circunow adheres to:

• ISO 14001 Environmental Management Standards.
• Chinese government regulations on recycled plastics and product labeling.
• Collaborations with global partners for ESG compliance frameworks.

Customer Testimonials

While direct testimonials are limited, multiple interviews and showcases at Asian design expos highlight customer praise for:

• Product aesthetics paired with sustainability.
• Functional quality of eco-tents and cards.
• Traceable lifecycle data, building consumer trust.

Major Achievements

• Recognized as a “Green Pioneer” by local Chinese design and sustainability media.
• Partnered with VeChain for carbon transparency across consumer product lines.
• Selected for design showcases across major sustainability expos in China and South Korea.
• Successfully piloted biometric-enabled rPET credit cards for a financial client in late 2023.