Exhibiting at Thaifex - Anuga Asia 2025

City Fresh Fruit Co., Ltd., headquartered in Bangkok, Thailand, is a leading importer, wholesaler, and retailer of premium-quality fresh fruits sourced globally. The company has built a solid reputation in the Thai fresh produce market for its stringent quality standards, diverse fruit offerings, and high-end delivery services tailored for both consumers and corporate clients.

Core Business

City Fresh Fruit Co., Ltd. specializes in the import, distribution, and retail of premium-grade fruits. Its operations span from wholesale supply to retail delivery services under the brand "CityFresh." The company imports a wide selection of fruits from top-producing countries and ensures year-round availability through streamlined logistics and cold chain systems.

The company also offers tailored fruit hampers and seasonal gift boxes, which are especially popular during Thai festivals and corporate gifting seasons.

Product and Service Offerings

City Fresh Fruit’s offerings include:

• Fresh Fruits:

  • Apples (Fuji, Gala, Green Smith)
  • Oranges (Navel, Valencia)
  • Grapes (Red Globe, Black Seedless, Green Seedless)
  • Kiwis, Lychees, Mangosteens

• Imported Fruits:

  • Cherries from the USA and Australia
  • Blueberries and Strawberries from Chile and Korea
  • Plums, Peaches, and Nectarines from New Zealand and Spain

• Seasonal Fruits:

  • Durian, Rambutan, Longan, Mangosteen (sourced locally within Thailand)

• Fruit Baskets and Gift Hampers:

  • Premium fruit assortments curated for holidays and corporate gifting
  • Customization available based on theme, occasion, and budget

Their retail services include a well-structured online delivery model offering fresh fruit boxes delivered directly to consumers across Bangkok and select provinces.

Specialization and Core USP

City Fresh Fruit Co., Ltd. has become a trusted brand in Thailand's high-end fruit market due to:

• Daily imports and cold chain management, ensuring freshness and shelf life
• Strong sourcing partnerships with top-tier orchards and distributors in the U.S., Australia, Japan, and Europe
• Ability to deliver customized gift solutions with premium packaging
• Use of direct-to-consumer logistics, including refrigerated vehicles for urban delivery

Their premium brand “CityFresh” is synonymous with quality, reliability, and luxury, particularly in the fruit gifting segment.

Financials

While exact revenue figures are not publicly disclosed, City Fresh Fruit operates within Thailand’s mid- to high-tier fresh produce market. Companies in this space typically handle volumes amounting to THB 100–300 million annually (approx. USD 3–9 million), depending on import volume, seasonal demand, and retail sales growth.

High-end fruit retailers and wholesalers like City Fresh often see a significant spike in revenue during Thai holidays like Songkran and New Year due to strong gift hamper demand.

Shipment Data

City Fresh Fruit Co., Ltd. is primarily an importer and domestic distributor. Based on available trade data:

• Imports from USA, Australia, New Zealand, Japan, South Korea, and China
• Works with leading exporters and sourcing agents to ensure quality and phytosanitary compliance
• Handles 20–40 tons of imported fruits per week, distributed to retail outlets and through online channels
• Warehousing and cold storage managed at their Bangkok distribution hub

Target Market

City Fresh Fruit Co., Ltd. serves a diverse clientele, including:

• Retail consumers seeking high-quality fruit delivery
• Corporate clients purchasing in bulk for events and gifting
• Hotels, restaurants, and cafes (HoReCa) requiring daily fresh fruit supply
• Supermarkets and health-focused grocery chains across Bangkok and neighboring provinces

Capabilities

• Cold chain infrastructure ensuring 48-hour farm-to-door delivery
• Experienced procurement team managing global sourcing and quality control
• Robust retail and online logistics network enabling fast consumer delivery
• Custom gift set design and packaging, with branding options for corporate buyers

Certifications and Compliance

City Fresh Fruit operates in compliance with Thailand’s Department of Agriculture import regulations. The company ensures:

• All imported produce undergoes phytosanitary inspection
• Full traceability and labeling compliance for imported goods
• Food safety adherence in handling and repackaging processes

Though not a manufacturer, City Fresh maintains close relationships with certified growers and exporters with:

• GlobalG.A.P.
• USDA Organic (for selected items)
• JAS Organic (Japan)

Customer Testimonials

City Fresh Fruit has garnered strong positive feedback on platforms such as Facebook, where the brand holds a high rating for quality, delivery punctuality, and product freshness. Customers frequently cite premium packaging and excellent customer service as key reasons for repeat orders, especially for gift baskets.

Major Achievements

• Developed a strong online and social media presence, especially on Facebook
• Partnered with major international exporters to ensure year-round availability of seasonal fruits
• Expanded their product mix to include organic and rare fruit varieties
• Successfully established “CityFresh” as a luxury fruit brand in Thailand
• Built a multi-channel distribution model incorporating wholesale, retail, and e-commerce

City Fresh Fruit Co., Ltd. continues to thrive as a market leader in Thailand’s premium fruit sector, offering world-class products, innovative services, and exceptional reliability in both business-to-business and direct-to-consumer segments.