Sun Prize (Thailand) Co., Ltd., headquartered in Lao Khwan, Kanchanaburi, Thailand, is a dynamic manufacturer and exporter specializing in premium dehydrated fruit snacks and fruit-based confections. Combining Thailand’s rich agricultural produce with modern food processing innovation, Sun Prize delivers natural, healthy, and indulgent snack options to international markets under its eponymous brand.
Core Business Operations
Sun Prize’s operations are focused on the processing and global distribution of high-quality dried fruits and chocolate-coated fruit snacks. The company’s offerings span three primary product categories:
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Dehydrated Fruits:
- Dehydrated Soft Coconut
- Dehydrated Mango Slices
- Dehydrated Soft Peach Slices
- Dehydrated Apple and Pineapple Rings
- Dehydrated Watermelon, Pineapple Tidbits, and Jackfruit
These products are known for their soft texture, natural sweetness, and preservative-free processing methods.
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Chocolate-Coated Fruits:
- Soft Pineapple Ring Chocolate, Soft Peach Slice Chocolate, Soft Coconut Chocolate, and Soft Mango Slice Chocolate
- Designed to meet premium snack and gift market demand, combining tropical flavors with indulgent coatings.
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Fruit Balls (Chocolate-Coated Centers):
- Orange Balls Chocolate, Strawberry Balls Chocolate, Mango Balls Chocolate
- A unique fusion of fruity cores enrobed in rich chocolate for a chewy, flavorful snack experience.
Unique Selling Proposition
Sun Prize distinguishes itself through:
- Exclusive use of fresh Thai tropical fruits, sourced from certified farms across the country.
- Advanced low-temperature dehydration technology that retains flavor, color, and nutrients.
- A hybrid product line that blends wellness (dehydrated fruits) with indulgence (chocolate).
- Fully customizable packaging for retail, bulk, and private label applications.
Financial Insights
As a mid-sized export-focused enterprise:
- Estimated annual revenue is in the range of USD 2–5 million, primarily from exports.
- Over 80% of sales are derived from international clients, especially in the health snack and premium chocolate sectors.
- Annual production volume exceeds 500 metric tons of fruit-based products.
Export and Shipment Activity
Sun Prize (Thailand) exports its products globally, with a concentration in:
- Asia-Pacific: Japan, South Korea, Singapore, Malaysia
- North America: United States and Canada, particularly through health food distributors
- Europe: Germany, Netherlands, and Scandinavian countries
- Middle East: Through halal-certified partners and duty-free channels
Participation in major food expos like THAIFEX, SIAL, and ANUGA has helped expand the company's export footprint and distributor network.
Target Market
Sun Prize serves a broad range of customers:
- Retail chains and health food stores
- Premium gift and confectionery retailers
- Foodservice and airline catering companies
- Private label and bulk buyers seeking Thai fruit ingredients or finished snacks
Capabilities and Infrastructure
- Modern dehydration and coating facilities with modular production lines
- In-house R&D team for developing new product formats and flavor combinations
- Flexible packaging and labeling systems for international compliance
- Dedicated export support and logistics coordination
Certifications and Compliance
- Thai FDA certification for all products
- GMP and HACCP-compliant production processes
- HALAL certification for fruit-only SKUs
- Packaging and labeling compliant with EU, USFDA, and JAS standards
Customer Feedback
- Products praised for natural taste, soft texture, and premium appeal
- Chocolate-coated fruit line recognized for innovation and gift market appeal
- Retailers note reliable delivery timelines and high repurchase rates
Achievements and Recognition
- Built a strong international presence in the dehydrated fruit snack sector
- Recognized by Thailand’s Department of International Trade Promotion for export growth
- Developed multiple OEM partnerships in Japan and the EU
- Successfully combined Thai agricultural strengths with value-added snack innovation
