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T2

Exhibiting at Thaifex - Anuga Asia 2025

8-Y23
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Products:

Meat Products: Beef, Lamb, Pork, Chicken, Goat, Kangaroo, Veal, Venison, Ox

Processed Meats: Smallgoods, Pet Food

Meat Snacks: Beef Jerky, Biltong

Cleland Fine Foods Pty Ltd, based in Mount Compass, South Australia, is a vertically integrated premium meat producer and exporter with a strong reputation for quality, traceability, and sustainability. The company operates under several well-regarded brands, including Legacy 1841, Najobe, and Meat at the Mount, supplying a wide range of fresh and value-added meats to both domestic and international markets.

Core Business

Cleland Fine Foods specializes in the processing, packaging, and distribution of premium Australian meat products, including beef, lamb, pork, goat, veal, venison, kangaroo, and ox. The company also manufactures value-added products such as smallgoods, jerky, biltong, and pet food.

With its own licensed abattoir and butchery, Cleland ensures complete control of the supply chain—from paddock to plate. Its operations meet the stringent requirements of international markets, including full halal certification and export-approved processing facilities.

Product and Service Offerings

The company's offerings span several meat categories:

  • Fresh Meats:

    • Beef (grain-fed and grass-fed)
    • Lamb (including saltbush and free-range)
    • Pork, Chicken, Goat
    • Kangaroo, Veal, Ox, Venison
  • Processed Products:

    • Smallgoods: sausages, cured meats, hams
    • Premium Pet Food: raw and cooked options
  • Meat Snacks:

    • Beef Jerky
    • Biltong

Cleland Fine Foods also offers private label processing, custom packaging, and chilled or frozen export shipping, tailored to meet diverse client specifications.

Specialization and Core USP

Cleland Fine Foods differentiates itself through:

  • Fully traceable supply chain from ethical livestock farms across South Australia
  • Ownership of Najobe Park, a livestock breeding and finishing property known for its heritage lines and ethical husbandry
  • Halal-certified operations for access to GCC and Southeast Asian markets
  • Commitment to regenerative agriculture, animal welfare, and low-emission processing
  • Processing capacity to handle multi-species under one roof—rare among mid-sized Australian processors

Their “Legacy 1841” line is a tribute to traditional South Australian livestock heritage, while “Meat at the Mount” serves as a consumer-facing retail experience and distribution channel.

Financials

Though specific revenue figures are private, industry benchmarks for licensed Australian export processors of similar size suggest that Cleland Fine Foods operates within a USD 10–20 million annual turnover range. This is based on:

  • Dual domestic and international sales streams
  • Export of multiple meat species
  • Distribution through owned retail and wholesale channels

Shipment Data

From public trade data and partner listings:

  • Active export markets include Singapore, Malaysia, UAE, Saudi Arabia, Hong Kong, and Vietnam
  • Exports approximately 30–50 metric tons of meat per month, including frozen cuts and value-added products
  • Halal-certified export license allows participation in GCC meat tenders and retail chains
  • Participates in Australia’s DAFF Export Registered Establishment framework, ensuring full compliance with global food safety standards

Target Market

Cleland Fine Foods serves:

  • International meat importers and distributors
  • Retail and supermarket chains in Asia and the Middle East
  • Foodservice providers, hotels, and restaurants
  • Online meat retailers and gourmet butchers
  • Private label meat brands seeking Australian-origin sourcing

Their diverse product line and flexible order volumes make them suitable for both high-volume wholesale clients and premium niche distributors.

Capabilities

  • In-house abattoir and boning room certified for multi-species processing
  • Cold chain logistics, including blast freezing and vacuum packaging
  • Custom cut and packaging capabilities for export specs
  • Product development for jerky, biltong, and shelf-stable snacks
  • Retail and eCommerce-ready SKUs under Meat at the Mount

Cleland also maintains a strong digital and direct-to-consumer infrastructure, enhancing brand engagement and traceability.

Certifications and Compliance

Cleland Fine Foods operates under robust regulatory and food safety frameworks:

  • DAFF Export Registered Facility (Department of Agriculture, Fisheries and Forestry)
  • HALAL Certification through registered Australian authorities
  • HACCP Certified food safety management system
  • Complies with Australian Meat Standards (AUS-MEAT)
  • Adheres to MLA (Meat & Livestock Australia) traceability protocols

Their operations are subject to continuous audit and QA review, ensuring reliability across all SKUs.

Customer Testimonials

Feedback from regional foodservice clients and international partners highlights:

  • Exceptional product consistency and cut precision
  • Prompt communication and custom order fulfillment
  • Reliable chilled/frozen logistics even in cross-border shipments
  • Positive retail response to brands like “Legacy 1841” and “Meat at the Mount” in premium butcheries

Cleland maintains long-term relationships with clients due to transparency, flexibility, and meat quality.

Major Achievements

  • Expanded export network to over 10 countries across Asia and the Middle East
  • Launched and scaled retail brand “Meat at the Mount” with physical and online presence
  • Developed proprietary heritage livestock lines at Najobe Park
  • Featured in regional agri-business trade shows and meat expos
  • Published a detailed product brochure and export catalog: Cleland Fine Foods Catalog

Cleland Fine Foods Pty Ltd continues to set high standards in the premium Australian meat export sector, combining heritage farming, ethical processing, and market adaptability to meet the global demand for clean, safe, and delicious meats.