Exhibiting at Asia Fruit Logistica 2025

ClemenGold International Pty Ltd, operating under the umbrella brand Fruitalyst™, is a premium citrus branding and export company headquartered in Letsitele, Limpopo, South Africa. The company is best known for managing the globally recognized ClemenGold® brand of premium mandarins and has successfully positioned itself as one of South Africa’s leading fruit marketing and licensing platforms.

Core Business

ClemenGold International specialises in the global marketing, licensing, and export of premium branded citrus fruits. The company works closely with a select network of growers and exporters across South Africa and other citrus-producing regions to ensure brand consistency, fruit quality, and market integrity. Its licensing model ensures that only approved growers who meet strict quality and production standards are allowed to market their produce under the ClemenGold family of brands.

Product and Service Offerings

Premium Citrus Brands

• ClemenGold®: Signature seedless mandarins known for premium quality, sweetness, and extended shelf life.
• LemonGold™: Premium seedless lemons offering high juice content and consumer convenience.
• HoneyGold®: A smooth-skinned, aromatic mandarin variety with high brix levels.
• NavelGold®: Sweet and juicy navel oranges with a strong export presence.
• ClemenOrange®: Hybrid citrus delivering unique flavour and consistency.
• Sweet C™: Early-season mandarins known for balance of acidity and sweetness.

Branding and Licensing Services

• Grower Licensing: Quality and protocol-driven framework allowing select growers to produce under registered trademarks.
• Integrated Marketing: Global branding, storytelling, in-store campaigns, and influencer partnerships.
• Quality Assurance Protocols: Pre-harvest and post-harvest technical specifications including sugar levels, colour, and firmness.

Specialisation and Unique Selling Proposition

ClemenGold International's value proposition lies in its vertically integrated model that combines fruit production, brand development, quality control, and market access. The company is one of the few South African exporters that manages a suite of registered and legally protected citrus trademarks, giving it control over product consistency and market positioning.

Key differentiators include:

• Branded Citrus Innovation: Pioneering the concept of "branded mandarins" in the global fruit trade.
• Controlled Supply Chain: Working only with selected packhouses and orchards that adhere to strict protocols.
• Seasonal Continuity: Southern Hemisphere supply with coordinated marketing windows aligned to Northern Hemisphere demand.

Financial and Export Insights

While ClemenGold International does not publicly release full financial data, industry estimates and trade reports highlight:

• Annual Branded Citrus Volume (2022): Over 50,000 metric tons exported
• Primary Export Markets: EU, UK, Middle East, China, Canada, and Southeast Asia
• Branded Market Share: Accounts for approximately 70–80% of South Africa’s premium mandarin export under branded labels
• Grower Network: Over 50 licensed farms across South Africa with additional volumes from Morocco and Peru (via licensing agreements)

Shipment and Distribution

• Ports of Exit: Durban, Cape Town, and Port Elizabeth
• Cold Chain Logistics: Partnership with leading logistics providers to ensure strict cold chain integrity from orchard to retail
• Retail Presence: Distributed through global retail chains including Tesco, Marks & Spencer, Carrefour, and Woolworths

Target Market

• Retail Chains Seeking Premium Branded Citrus
• Distributors and Wholesalers in High-End Markets
• Health-Conscious and Quality-Focused Consumers
• Fruit Licensing Partners in New Production Regions

Capabilities

• Product Development and Innovation: Continuous evaluation of new cultivars under brand development
• Agricultural Extension Services: Technical support for growers to meet brand specifications
• Global Marketing Execution: Influencer collaborations, retail merchandising, and B2B promotions
• Traceability Systems: Full orchard-to-shelf transparency through integrated digital systems

Certifications and Compliance

• GlobalG.A.P. Certified Growers
• SIZA (Sustainability Initiative of South Africa) Compliance
• Phytosanitary Export Certification
• Fruit SA Membership
• BRC and HACCP Certified Packhouses (via partners)

Customer Testimonials

“ClemenGold has transformed citrus into a premium category in our stores. It’s a consistent performer, loved by customers.”
— Produce Buyer, European Supermarket Chain

“Their team supports us throughout the season, from technical growing support to post-harvest branding. It’s a full-service partnership.”
— Licensed Grower, Eastern Cape

“The LemonGold range is a game-changer in the lemon market—customers love the seedless and juicy profile.”
— Fruit Importer, Middle East

Major Achievements

• Pioneered South Africa’s first truly global premium citrus brand – ClemenGold®
• Exported to over 30 countries with consistent annual growth in market share
• Recognised by South African Fresh Produce Export Forum for marketing excellence
• Expanded licensed production to Morocco and Peru, creating global year-round availability
• Developed proprietary branding for six registered citrus trademarks under Fruitalyst™

ClemenGold International Pty Ltd continues to shape the future of branded citrus through innovation, strategic global partnerships, and an unwavering commitment to quality. As global demand for traceable, healthy, and premium produce grows, the company is ideally positioned to lead the next generation of fresh produce marketing.