Exhibiting at Thaifex - Anuga Asia 2025

Công ty TNHH Chế Biến Thực Phẩm Đức Hạnh (Duc Hanh Foods Processing Company Limited) is a prominent Vietnamese food manufacturer specializing in the production of candies, jellies, and chocolate-based confectionery products. Based in Hanoi, Vietnam, the company has grown into a nationally recognized brand through its emphasis on innovation, quality, and culturally resonant branding that appeals to both children and families across the country.

Company Background

Established with a vision to produce modern Vietnamese snacks using advanced production lines and appealing flavor profiles, Duc Hanh Foods has made significant strides in the confectionery sector. The company operates under strict food safety protocols and leverages local flavor traditions to develop sweet products tailored to both domestic and export markets.

Under the leadership of Ngô Trọng Văn Hải, Duc Hanh Foods has launched several successful brands, most notably ZaiZai and Đức Hạnh®, gaining considerable market share in northern and central Vietnam.

Core Business and Product Portfolio

Duc Hanh Foods specializes in value-added processed confectionery and candy products. Their product lines include:

Jelly-Based Products:

• ZaiZai Jelly Candy – A flagship product line available in flavors like Cola, Grape, and Mixed Fruit.
• Kẹo Thạch ZaiZai Cola – Cola-flavored jelly candy in vibrant, child-friendly packaging.

Gummy Products:

• Kẹo Dẻo Bắp Việt – A corn-flavored gummy candy with a chewy texture, unique to Vietnamese flavor preferences.
• Kẹo Dẻo Lưu Ly – A fruit gummy with vibrant coloring and floral aroma.

Chocolate and Candy Bars:

• Socola Hạnh Nhân – Almond-filled chocolate coated with smooth milk chocolate.
• Panda Chocolate Candy – Designed for children, combining cute branding with high-quality chocolate.
• Caramel, Coconut, and Coffee Milk Hard Candies – For both youth and adult palates.

The products are distributed nationwide through traditional retail, convenience stores, and supermarket chains, as well as via online platforms.

Specialization and Unique Selling Proposition

• Local Flavor Development: Special emphasis on regional Vietnamese taste profiles such as corn, coconut, and coffee.
• Kid-Friendly Branding: Products like ZaiZai are packaged with cartoon mascots and jingles, gaining popularity during seasonal festivals and holidays.
• Innovation in Packaging: Use of colorful, modern packaging tailored to children and young adults.
• Affordable Quality: Combines mass affordability with adherence to food safety and hygiene standards.

Duc Hanh’s strongest USP lies in its ability to create culturally relevant, emotionally appealing snack products with strong shelf presence and mass market access.

Certifications and Compliance

The company complies with Vietnamese food safety and manufacturing standards and operates in line with:

• ISO-compliant production protocols
• Vietnam Ministry of Health food safety licenses
• TCCS (Company Standard Code) registered for all product lines

These certifications enable the company to operate both B2B and B2C at scale while ensuring safe product delivery.

Export and Shipment Insights

Although primarily focused on the domestic Vietnamese market, Duc Hanh Foods is gradually expanding its presence across Southeast Asia. Trade listings and export directories suggest:

• Trial exports of jelly and hard candy lines to Laos, Cambodia, and Myanmar
• Products well-suited for Vietnamese communities abroad, especially during Tet (Lunar New Year) season
• Packaging designed with dual-language support for future international market entry

Estimates suggest an export volume of approximately 20–30 metric tons per annum, currently in pilot and promotional phases.

Financial Overview

While Duc Hanh Foods does not publicly disclose revenue, industry positioning within Vietnam’s domestic FMCG sector indicates:

• Estimated Annual Revenue: USD 2–4 million, based on production scale and brand penetration
• Staff Size: Estimated 100–150 employees including production, logistics, R&D, and marketing
• Production Capacity: Multiple processing lines capable of high-speed jelly filling, chocolate coating, and hard candy molding

This positions Duc Hanh as a medium-sized, growth-phase enterprise in Vietnam’s competitive processed food industry.

Target Market

The company focuses primarily on:

• Children and Families
• Mass-market Consumers (low-to-mid pricing)
• Retail Chains and Grocery Wholesalers
• Convenience Stores
• Festive Gifting Segments (Tet, Mid-Autumn Festival)

With strong kid-focused branding, Duc Hanh’s products have become staples in school snacks and family gift baskets.

Capabilities

• High-Speed Jelly Production: Automated lines capable of producing up to 50,000 jelly units/day
• Flavor Engineering: In-house R&D for flavor adaptation based on local and regional taste profiles
• Marketing and Promotions: Active Facebook campaigns, music videos, and seasonal brand ambassadors (e.g., Tet-themed promotions)
• Flexible Packaging Options: From individual pouches to family packs and festival gift boxes

These capabilities make Duc Hanh a strong contender for both private label partnerships and retail expansion in ASEAN markets.

Customer Recognition and Feedback

The company has received positive feedback from Vietnamese consumers for:

• Taste authenticity
• Cute and relatable branding
• Affordability for daily snacking

The ZaiZai brand video for Tet 2021 gained significant traction on Facebook, reflecting strong consumer resonance with family-centric messaging and holiday appeal.

Major Achievements

• Established one of Vietnam’s most recognized jelly candy brands – ZaiZai
• Successful brand penetration into both urban and rural regions of northern Vietnam
• Recognized for creative seasonal marketing campaigns, including Lunar New Year music ads
• Gradual entry into Southeast Asian markets through trial exports and trade exhibitions

Duc Hanh Foods Processing Company Limited continues to scale its presence in Vietnam’s competitive confectionery industry by balancing cultural relevance, innovation, and mass affordability, while setting the foundation for regional export growth.