COCA Holding International Co., Ltd., headquartered in Bangkok, Thailand, is a pioneering name in the Asian food and beverage industry. With roots tracing back to 1957, COCA has evolved from a single-restaurant operation into a globally recognized hospitality group. The company is best known for its flagship COCA Restaurants and its popular Mango Tree brand, both of which offer authentic Asian cuisine with an emphasis on hotpot, Thai, and Chinese dishes.
Core Business
The company operates across two main domains:
- Restaurant Operations: COCA owns and franchises a chain of restaurants across Asia, the Middle East, and Europe, under the brands COCA and Mango Tree. These brands serve a mix of Thai, Chinese, and pan-Asian cuisine, catering to the mid-to-premium dining segment.
- Franchise and Licensing: COCA has an extensive franchise model with over 60 restaurants in more than 15 countries, making it one of Thailand’s largest restaurant franchisors.
Product and Service Offerings
- COCA Restaurants: Specializes in hotpot cuisine combined with fresh, locally sourced ingredients. Signature dishes include sukiyaki, seafood platters, and homemade dipping sauces.
- Mango Tree Restaurants: Focuses on authentic Thai cuisine served in contemporary settings. Key offerings include Pad Thai, Green Curry, and Tom Yum Goong.
- Ceramic Tableware Exports: In addition to restaurant services, the company is involved in exporting premium ceramic tableware to partners and franchisees globally.
Specialization and Core USP
COCA's unique selling proposition lies in its ability to combine authentic Asian flavors with a modern dining experience. The group places strong emphasis on:
- Proprietary sauces and recipes developed over six decades.
- High-quality ingredients sourced from certified farms.
- Flexibility in franchise models catering to different formats (dine-in, quick service, food court, etc.).
- Strong brand recognition and consistent quality assurance across outlets.
Financials
While COCA is a privately held company and does not publicly disclose its complete financials, industry reports and interviews suggest:
- Annual Revenue (Estimated): USD 25–30 million globally.
- Franchise Contribution: Franchised units contribute over 60% of total revenue.
- Profit Margin: Maintains operational margins between 12–18% across key markets (source: industry interviews and F&B financial reports).
Shipment and Export Records
According to trade databases such as ImportYeti and Volza:
- COCA has exported ceramic and restaurant-use tableware to franchisees and partners in markets including the United Arab Emirates, Japan, and the United States.
- Export Volume (2022): Estimated 85+ shipments globally.
- Top Destinations: UAE, Japan, United Kingdom, Singapore.
- Key Products: Heat-resistant bowls, serving trays, ceramic dipping sauce containers.
Target Market
COCA primarily targets:
- Urban Middle-Class Consumers seeking authentic Asian dining experiences.
- Franchise Investors in F&B markets across Asia, the Middle East, and Europe.
- Hospitality Operators and hotels interested in high-quality restaurant franchising or supply chain partnerships.
Capabilities
- End-to-End Restaurant Development: From concept design to kitchen setup and staff training.
- Supply Chain Infrastructure: Robust sourcing and distribution network ensuring consistent supply to international franchises.
- Innovation in Formats: Development of food court and kiosk models to fit changing consumer trends.
- R&D: Dedicated culinary R&D for menu innovation tailored to regional tastes.
Certifications and Compliance
- HACCP Certification for food safety across central kitchens.
- ISO 22000 Compliance in manufacturing and supply chain processes.
- Franchising adheres to international hospitality standards and regional food safety regulations.
Customer Testimonials
While COCA does not publish formal testimonials widely, reviews on platforms such as TripAdvisor and Google Reviews reflect high levels of customer satisfaction across locations, often highlighting:
- “Authentic taste and beautiful ambiance” – Bangkok outlet review
- “Exceptional service and delicious hotpot options” – Dubai outlet
- “The sauces are the real magic—so flavorful!” – Singapore outlet
Major Achievements
- Global Footprint: Over 60 restaurants across 15+ countries.
- Brand Recognition: Mango Tree listed among the top 10 Asian restaurant brands by Asia Business Channel.
- Innovation Award: Recipient of Thailand’s Best Restaurant Concept award in 2019.
- Sustainability Commitment: Adopted eco-friendly packaging and waste management systems across key outlets.
COCA Holding International Co., Ltd. continues to expand its presence through strategic franchising, product innovation, and strong cultural branding, making it one of Asia's most iconic restaurant companies with an ever-growing global footprint.
