Exhibiting at Gulfood 2025

Coffee Crystal OÜ: Redefining Instant Coffee Excellence

Coffee Crystal OÜ, based in Tallinn, Estonia, is a premium instant coffee producer dedicated to delivering high-quality coffee with an emphasis on sustainability and rich flavors. Operating under the Kohe Coffee brand, the company sources its coffee beans from carefully selected regions, ensuring that each cup delivers an authentic and satisfying experience.

Core Business and Specialization

Coffee Crystal OÜ specializes in freeze-dried instant coffee, leveraging advanced processing techniques to preserve the aroma and taste of freshly brewed coffee. Unlike traditional instant coffee brands, Kohe Coffee maintains the integrity of the coffee bean by using 100% Arabica beans sourced from Colombia and Brazil—two of the world’s most renowned coffee-growing regions.

Product Offerings

The company currently offers two premium instant coffee products:

• Kohe Colombia – Made from 100% Colombian Arabica beans, known for their well-balanced acidity, fruity notes, and smooth body.
• Kohe Brazil – Crafted from Brazilian Arabica beans, offering a chocolatey, nutty profile with a hint of caramel sweetness.

Both products are freeze-dried to retain the richness of natural coffee flavors without the need for preservatives or additives.

Sourcing and Quality Assurance

Coffee Crystal OÜ prioritizes sustainability and ethical sourcing. The company partners with certified coffee farms to ensure:

• Fair trade practices that benefit farmers.
• Sustainable agricultural methods that protect the environment.
• Strict quality control to deliver a consistent and premium product.

Competitive Advantages

1. Superior Taste & Aroma – Unlike many instant coffees that lose their essence during processing, Kohe Coffee's freeze-drying method locks in the coffee’s natural flavors.
2. Premium Arabica Beans – The brand exclusively uses 100% Arabica, known for its superior quality compared to Robusta-based instant coffees.
3. Sustainability Focus – Ethical sourcing and responsible production practices appeal to environmentally conscious consumers.
4. Convenience Without Compromise – Instant coffee designed for premium coffee lovers who seek convenience without sacrificing quality.

Target Market

Kohe Coffee caters to:

• Coffee enthusiasts who appreciate specialty coffee but require instant preparation.
• Young professionals and travelers looking for a premium yet convenient coffee experience.
• Retailers & distributors seeking high-end instant coffee for specialty markets.
• Hotels & hospitality businesses aiming to enhance their coffee offerings.

Market Performance & Growth

The global instant coffee market is projected to grow at a CAGR of 5.2% from 2023 to 2030, driven by increasing demand for convenient, high-quality coffee. With the rise in premium instant coffee consumption, Coffee Crystal OÜ is well-positioned to capture a significant share in this expanding market.

Certifications & Compliance

While specific certifications are not publicly listed, the company’s commitment to sourcing from reputable farms and sustainable practices aligns with industry standards for ethical coffee production.

Customer Testimonials

Many customers praise Kohe Coffee for its authentic taste and convenience. Some of the commonly highlighted feedback includes:

• "Finally, an instant coffee that tastes like fresh brew!"
• "Rich aroma, smooth flavor – the best instant coffee I’ve had."
• "Perfect for travel – high-quality coffee in seconds!"

Expansion & Future Prospects

Coffee Crystal OÜ aims to:

• Expand its product line with new coffee origins and specialty blends.
• Strengthen its presence in European and international retail markets.
• Partner with sustainable farming initiatives to reinforce its eco-friendly commitment.
• Introduce single-serve premium coffee solutions to cater to evolving consumer preferences.

Conclusion

Coffee Crystal OÜ is redefining instant coffee with its premium, freeze-dried offerings, setting new standards for convenience without compromising on quality. As the demand for high-quality instant coffee rises, the company is well-positioned to expand its reach and establish itself as a leader in the premium instant coffee segment.

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