COFOCE - Sabor a Guanajuato - Agricultural Products, Processed Foods | Foodex Japan 2025
Exhibiting at Foodex Japan 2025
Tokyo
11 Mar - 13 Mar, 2025
Product Offerings
Product Categories:
Consulting and Professional Services, Snack Foods
Products:
Agricultural Products: Fresh Produce, Grains
Processed Foods: Canned Goods, Packaged Snacks
Beverages: Tequila, Beer, Soft Drinks
Product Gallery:
ARIEL WINE
AVOCADO PUREE
CUNA DE TIERRA WINE
DOS BUHOS
Product Categories
Consulting and Professional Services
Snack Foods
Available Products
Fresh Produce
Grains
Canned Goods
Packaged Snacks
Tequila
Beer
Soft Drinks
Guanajuato State Food and Beverage: Driving Mexico’s Global Trade in Agri-Food Products
Guanajuato State Food and Beverage, managed by COFOCE (Coordinadora de Fomento al Comercio Exterior de Guanajuato), is the official trade promotion agency dedicated to enhancing the export potential of Guanajuato's food and beverage industry. As one of Mexico’s leading agribusiness hubs, Guanajuato plays a crucial role in the global food supply chain, exporting fresh produce, processed foods, and premium beverages to international markets.
Core Business and Product Offerings
COFOCE supports Guanajuato’s food and beverage producers by providing export assistance, trade partnerships, and global market insights. The agency works across multiple agricultural and processed food sectors, ensuring . The primary product categories include:
local producers reach international buyers
Agricultural Products
Fresh fruits and vegetables, including avocados, berries, peppers, broccoli, lettuce, and tomatoes.
Grains and legumes such as corn, sorghum, and chickpeas.
Processed Foods
Canned and preserved vegetables, salsas, and sauces.
Packaged snacks, tortillas, and bakery goods.
Frozen food products for retail and food service industries.
Beverages
Tequila – Guanajuato is an official tequila-producing region, supplying premium brands for global markets.
Beer – The state is home to craft breweries and major beer exporters.
Soft drinks and natural juices – Including organic and functional beverages.
Market Position and Competitive Strengths
Guanajuato has positioned itself as one of Mexico’s top food-producing and exporting states, leveraging modern agricultural practices, innovation, and international trade agreements. The region’s strengths include:
Strategic Geographic Location: Close proximity to major trade routes, ports, and the U.S. market.
State-of-the-Art Infrastructure: Cold storage, processing plants, and logistics hubs ensuring efficient global shipments.
Strong Industry Support: Backed by COFOCE’s export advisory, compliance training, and business matchmaking programs.
Sustainability and Innovation: Adoption of organic farming, water conservation, and eco-friendly packaging solutions.
Financial Performance and Business Growth
The food and beverage sector in Guanajuato contributes significantly to Mexico’s national exports, with substantial growth in fresh produce, processed foods, and tequila exports. Key financial indicators:
Annual Export Revenue: Over $3 billion in food and beverage exports.
Top Agri-Food Export Categories:
Fresh Produce: Over $1.2 billion in annual exports.
Tequila and Alcoholic Beverages: $900 million in global sales.
Processed Foods and Packaged Goods: Representing $800 million in exports.
U.S. Market Dependency: Over 70% of Guanajuato’s food exports are destined for North America.
Global Shipments and Export Markets
Guanajuato’s food and beverage products are exported to over 50 countries, with a strong presence in the United States, Canada, Europe, and Asia. Trade data highlights:
Top Export Destinations:
United States (55%) – Major buyer of fresh fruits, vegetables, and tequila.
European Union (15%) – Demand for organic produce, tequila, and processed foods.
Asia (8%) – Emerging market for Mexican beer, sauces, and gourmet products.
Total Annual Shipments:
Over 1.5 million metric tons of fresh produce exported yearly.
200+ tequila brands shipped worldwide.
Growing demand for frozen and organic food categories.
Certifications and Compliance
Guanajuato's food exporters comply with strict international food safety and quality regulations, ensuring premium product standards. Key certifications include:
GlobalG.A.P. – Certification for sustainable agriculture and responsible sourcing.
HACCP & ISO 22000 – Food safety and risk management certifications.
Organic Certifications – Compliance with USDA Organic, EU Organic, and JAS (Japan Agricultural Standard).
SENASICA & FDA Approvals – Meeting Mexican and U.S. food safety regulations for fresh and processed exports.
Customer Testimonials and Industry Recognition
Guanajuato’s food exporters have built a strong reputation for high-quality, sustainably sourced products, earning recognition from international buyers and distributors.
"Guanajuato’s fresh produce sector delivers consistent quality and innovation, making it a reliable source for global supermarkets and retailers." – Leading U.S. Produce Importer
The region has received numerous industry accolades, including:
Best Exporting State in Agri-Food Sector (2023) – Recognized by the Mexican Government.
Top Mexican Tequila Exporting Region (2022) – Awarded for record-breaking international sales.
Sustainable Agribusiness Award (2021) – For eco-friendly farming initiatives and water conservation efforts.
Future Growth and Expansion Plans
Guanajuato’s food and beverage sector is expanding globally, with a focus on sustainability, innovation, and premium food production. Key initiatives include:
New Market Development: Strengthening exports to Asia and the Middle East.
Investment in Agri-Tech: Enhancing precision farming and water-efficient irrigation.
Expansion of Processed Food Sector: Increasing value-added food production and frozen food exports.
Boosting E-commerce and Direct-to-Consumer Sales: Developing online sales platforms for Mexican specialty foods.
Guanajuato continues to lead Mexico’s food and beverage export industry, offering premium-quality agricultural products, globally recognized tequila, and innovative food solutions that cater to the evolving demands of international markets.
