Exhibiting at Thaifex - Anuga Asia 2025

Coldwater Prawns of Norway AS, headquartered in Ålesund, Norway, is a premium seafood company specializing in sustainably harvested wild-caught prawns from the icy, pristine waters of the Barents Sea and Norwegian coast. Renowned for their deep commitment to environmental stewardship and traceability, the company offers some of the world’s finest coldwater prawns under a range of global brands and private label solutions.

Company Background

Founded to showcase the culinary and ecological value of Norway's wild seafood, Coldwater Prawns of Norway AS has established itself as a leader in high-quality shellfish exports. The company manages the full value chain—from fishing and production to packaging and logistics—ensuring complete control and transparency.

Operating from the fishing city of Ålesund, the company benefits from its proximity to Norway's most productive fishing zones and modern port facilities. With an emphasis on eco-friendly sourcing and minimal processing, Coldwater Prawns of Norway is setting industry standards for quality, sustainability, and premium branding.

Core Business

Coldwater Prawns of Norway’s core operations include:

• Harvesting and processing wild-caught coldwater prawns (Pandalus borealis)
• Freezing, packaging, and export logistics of prawn products
• Private label solutions for international retail and foodservice sectors
• Brand development and distribution through a portfolio of premium seafood labels

Product Offerings

Frozen Seafood

• Cooked & Peeled Coldwater Prawns (Pandalus borealis)
• IQF (Individually Quick Frozen) Cooked & Peeled Coldwater Prawns
• Shell-on Prawns (by request)

Private Label Services

• Customized branding and packaging for supermarket chains and importers
• Formats: Retail packs (250g–1kg), Foodservice packs (2kg+)

These prawns are caught in the deep, cold Arctic waters, known for yielding superior taste, texture, and natural sweetness. They are quickly processed and frozen at sea or shortly after landing to maintain peak freshness.

Specialization and Core USP

Coldwater Prawns of Norway excels in:

• 100% wild-caught seafood – no aquaculture, antibiotics, or additives
• MSC (Marine Stewardship Council) certified sustainability
• Complete traceability from ocean to shelf
• Environmentally conscious processing, using low-emission production methods
• Multi-brand portfolio and strong visual identity for B2C marketing

Their prawns are harvested using selective fishing methods that minimize bycatch and protect marine ecosystems.

Financial and Export Insights

While exact financials are undisclosed, Coldwater Prawns of Norway AS is one of Norway’s most active exporters in its category:

• Exported to over 25 countries, including Germany, France, the UK, Japan, UAE, and China
• Annual export volume exceeding 10,000 metric tons of coldwater prawns (combined formats)
• Ranked among the top 5 independent exporters of Pandalus borealis from Norway
• Partnered with major retail chains including Carrefour, Tesco, E.Leclerc, and COOP Norway

The company’s emphasis on premium presentation and clean labeling has enhanced its competitiveness in high-margin markets.

International Shipments

• Products are packed in IQF, block frozen, and vacuum-sealed formats
• Cold chain logistics with -18°C to -24°C temperature assurance
• Complies with EU, GCC, USFDA, and Japanese import standards
• Tailored labeling for local compliance (languages, nutrition facts, allergens)

Target Market

Coldwater Prawns of Norway targets:

• Premium seafood distributors and wholesalers
• Retail chains seeking sustainable and traceable seafood
• HORECA clients including fine dining restaurants and hotels
• Private label clients launching ethically sourced seafood products

Capabilities

• Modern processing facilities in Ålesund with high-speed peeling and freezing lines
• R&D and marketing teams for custom packaging development
• Onboard freezing vessels for at-sea freshness preservation
• Full documentation support, including Certificates of Origin, Health Certificates, and Catch Certificates

Certifications and Compliance

• MSC Certified for sustainable seafood sourcing
• HACCP and IFS Food Certified
• Approved by Norwegian Food Safety Authority (Mattilsynet)
• EU Export Listed Facility
• ISO 22000 Certified for food safety management

Customer Testimonials

“Coldwater Prawns of Norway gives us a top-tier seafood option that aligns with our sustainability policies. Their product consistency and traceability are unmatched.”
— Seafood Category Manager, European Retail Chain

“We’ve been using their IQF prawns in our premium seafood dishes for over three years. It’s become a customer favorite.”
— Executive Chef, Fine Dining Restaurant, Paris

Major Achievements

• Launched internationally recognized seafood brands such as Royal Spitsbergen and Northern Light
• Selected supplier for Michelin-starred restaurants in Europe
• Multiple industry awards for sustainability, traceability, and brand design
• Featured in Seafood Expo Global, China Fisheries & Seafood Expo, and Nor-Fishing Trondheim
• Export volume growth of 15% CAGR over the past five years

Coldwater Prawns of Norway AS continues to deliver world-class Arctic seafood with a focus on ecological integrity, culinary excellence, and global reach.