Product Offerings
Products:
Laticínios: Iogurtes, Bebidas Lácteas, Queijos (Mussarela, Coalho, Ricota, Minas Frescal), Manteiga, Leite Pasteurizado
COOPAG Alimentos, based in Várzea Nova, Bahia, Brazil, is a leading dairy cooperative renowned for producing high-quality milk-based products under the COOPAG brand. With a strong focus on community development, sustainability, and product excellence, COOPAG has become a key player in the northeastern Brazilian dairy market, connecting small-scale farmers to regional and national consumers.
Company History and Background
Founded as a cooperative to empower local dairy producers, COOPAG was established with the mission of improving livelihoods, ensuring fair pricing, and delivering premium dairy products to the market. Over the years, COOPAG has expanded its production capabilities, diversified its product portfolio, and gained recognition for its commitment to both social and product quality standards.
Core Business
COOPAG’s core business revolves around the production, processing, and distribution of dairy products, integrating over 250 cooperative members who supply fresh milk daily. The cooperative’s production facility processes this raw material into a wide range of consumer dairy products.
Product and Service Offerings
-
Yogurts
- Traditional and flavored yogurts
- Drinking yogurts
-
Cheeses
- Mussarela
- Coalho (Brazilian grilling cheese)
- Ricota
- Minas Frescal (fresh cheese)
-
Other Dairy Products
- Pasteurized milk
- Butter
These products are sold under the COOPAG brand across regional supermarkets, local retailers, and cooperative outlets.
Specialization and Core USP
COOPAG’s competitive advantages include:
- Cooperative integration, providing small farmers with access to formal markets
- Strict quality controls, ensuring product safety, freshness, and consistency
- Regional flavor authenticity, offering cheeses and dairy products tailored to local tastes
- Sustainability and social impact, reinvesting profits to strengthen rural communities
Financial Performance
Based on cooperative reports and market estimates:
- Annual Revenue: ~$4–5 million USD
- Production Volume: Over 12 million liters of milk processed annually
- Growth Rate: 10–15% per year, driven by product diversification and expanding regional demand
Shipments and Market Reach
COOPAG’s distribution network focuses on:
- Primary Market: Bahia state and neighboring northeastern regions
- Sales Channels: Regional supermarkets, small grocery stores, foodservice partners, and cooperative shops
- Export Activity: Currently limited, with exploration into future cross-border opportunities
Target Market
COOPAG serves:
- Regional consumers seeking high-quality, locally produced dairy products
- Foodservice businesses (restaurants, bakeries) sourcing fresh dairy ingredients
- Retail partners interested in authentic, cooperative-sourced products
- Government and institutional buyers participating in local procurement programs
Capabilities
The cooperative operates a modern dairy processing facility with:
- Daily Processing Capacity: ~40,000 liters of milk
- Packaging and cold storage infrastructure ensuring product freshness
- In-house logistics network supporting regional deliveries
- Quality assurance systems certified by local food safety authorities
Certifications and Compliance
COOPAG adheres to:
- Brazilian food safety and hygiene regulations (ANVISA)
- Dairy production and processing standards enforced by regional agricultural authorities
- Cooperative governance practices ensuring transparency and member accountability
Customer Testimonials
- “COOPAG’s cheeses have an unbeatable freshness and taste that our customers love.” — Regional supermarket manager
- “As a small farmer, being part of COOPAG has changed my life — I now have secure sales and technical support.” — Cooperative member and milk producer
Major Achievements
- Recognized as one of Bahia’s leading dairy cooperatives by regional agribusiness associations
- Featured at national and international trade shows, including Anuga Select Brazil
- Successfully expanded product portfolio to include lactose-free and health-focused dairy options
- Impacted over 250 cooperative families, contributing to rural development and poverty reduction
COOPAG Alimentos’ combination of cooperative strength, product quality, and regional authenticity makes it a trusted dairy brand in northeastern Brazil, with strong potential for continued growth and market expansion.