Exhibiting at Thaifex - Anuga Asia 2025

CP Axtra Public Company Limited, operating under the retail banners Makro and Lotus's, is Thailand’s leading B2B and B2C retail platform. Headquartered in Bangkok, CP Axtra is part of the Charoen Pokphand (CP) Group and serves as a cornerstone of Thailand's modern trade and food supply infrastructure. The company is publicly listed and plays a vital role in the wholesale, retail, and foodservice supply chains both domestically and internationally.

Company Background and Core Business

Formerly known as Siam Makro Public Company Limited, CP Axtra was established to consolidate the group’s wholesale and retail operations. The company underwent strategic restructuring to merge Makro's cash & carry wholesale network with the Lotus's retail chain, positioning itself as a hybrid retail model that serves both commercial and end consumers.

With a footprint that includes over 150 Makro branches and more than 2,300 Lotus's stores, CP Axtra operates across various retail formats, including hypermarkets, supermarkets, and e-commerce platforms. It has emerged as a market leader in Thailand and is expanding across Southeast Asia and the Middle East through export and foodservice initiatives.

Product and Service Offerings

CP Axtra delivers value across three core verticals:

• Wholesale (Makro)

  • Cash & carry model targeting restaurants, hotels, caterers (HoReCa), small retailers, and institutions
  • Product categories include:
    • Fresh produce (fruits, vegetables)
    • Meat and seafood
    • Dry grocery and packaged food
    • Non-food categories (cleaning, kitchenware, office supplies)
  • Value-added services: Makro PRO B2B app, membership benefits, bulk pricing

• Retail (Lotus's)

  • Hypermarket and supermarket chains catering to end consumers
  • Own-brand and private-label development
  • Community store model for semi-urban and rural penetration

• Foodservice and International Distribution

  • Export of Thai food products to China, Vietnam, Cambodia, India, and the UAE
  • Partnerships with global hotel chains and airlines for food procurement
  • Import and distribution of premium food brands within Asia

CP Axtra offers a multi-channel commerce strategy with integration across mobile apps, websites, and in-store solutions.

Specialization and Core USP

CP Axtra’s unique value proposition lies in its scale, sourcing efficiency, and digital integration, which include:

• Centralized Sourcing: High-volume procurement capabilities ensure competitive pricing
• Digital Platforms: Makro PRO app supports over 1.3 million registered users
• Private Label Expansion: Brands such as Aro, QFresh, HappyPrice cater to quality and budget-sensitive buyers
• Omni-channel Retail: Unified logistics serving both B2B and B2C through smart warehouse networks

Its agility in managing complex food supply chains makes CP Axtra a preferred supplier for foodservice businesses across Asia.

Financial and Market Performance

CP Axtra is a high-performing public entity, consistently ranked among Thailand’s largest companies by revenue. Key financial highlights (FY2023):

• Revenue: THB 457.2 billion (approx. USD 13.2 billion)
• Net Profit: THB 8.9 billion (approx. USD 260 million)
• EBITDA Margin: 8.3%
• International Revenue Contribution: Over 12%, driven by export and foodservice operations

Makro and Lotus's collectively serve over 20 million customers per month, including 4 million SME accounts and over 16 million end consumers.

Target Market

CP Axtra’s hybrid model targets a diverse customer base:

• SMEs and HoReCa operators: Via Makro stores and online B2B services
• Mass retail consumers: Through Lotus's stores and e-commerce
• Export partners and importers: Across ASEAN, Middle East, and South Asia
• Institutional buyers: Hospitals, schools, government agencies

Their retail and wholesale segmentation enables cross-selling and data-driven promotion planning.

Capabilities

CP Axtra’s operational capabilities include:

• Nationwide cold chain logistics
• Automated distribution centers in Pathum Thani, Khon Kaen, and Songkhla
• In-house fleet for daily delivery and regional supply
• Digital inventory control with AI-powered demand forecasting
• Vendor-managed inventory (VMI) for key retail categories

These capabilities allow the company to maintain high availability, low waste, and excellent service reliability.

Certifications and Compliance

CP Axtra adheres to world-class food safety and operational standards:

• GMP, HACCP, ISO 22000 certifications
• Environmental certifications for sustainable packaging and waste management
• CSR-DIW Continuous Awards for sustainability and workplace responsibility
• SEC & SET (Thailand) compliance as a listed public entity

The company is also part of Thailand’s National Digital Trade Platform, aligning with digital invoicing and customs automation.

Customer Testimonials and Reviews

Retail and business customers consistently highlight:

• “Reliable pricing and on-time delivery for all our restaurant chains.”
• “Makro’s app makes bulk ordering seamless and efficient.”
• “Lotus’s always has fresh produce at fair prices with great loyalty rewards.”

Online reviews and industry feedback reflect high satisfaction levels among foodservice operators and franchise retail partners.

Major Achievements

• 2018–2020: Expansion into Cambodia and Vietnam via Makro International
• 2021: Merger of Siam Makro and Lotus's Thailand under CP Axtra umbrella
• 2022: Launch of Makro PRO app – now one of Southeast Asia’s largest B2B grocery platforms
• 2023: Ranked among Thailand’s Top 10 Retailers by revenue
• 2024: Recognized for ESG performance and awarded “Best Retail Digital Transformation” by Thai Retail Association

CP Axtra Public Company Limited stands at the intersection of traditional trade, modern retail, and digital transformation. With a footprint that spans regional economies and customer categories, the company is a pivotal force in Southeast Asia’s retail and wholesale ecosystem.