Exhibiting at Thaifex - Anuga Asia 2025

CPRAM Co., Ltd., a subsidiary of Charoen Pokphand Group (CP Group), is a leading manufacturer and distributor of ready-to-eat foods and bakery products in Thailand and across Asia. Established in 1988, the company has built a robust presence with a strong focus on innovation, food safety, and sustainable development. With over three decades of expertise, CPRAM delivers products that align with modern consumer lifestyles while upholding stringent quality and safety standards.

Core Business

CPRAM’s core business revolves around the production of high-quality ready-to-eat meals, frozen foods, bakery products, and snacks under various renowned brands. The company operates with a vertically integrated business model, from sourcing and processing to packaging and distribution, ensuring complete quality control and traceability.

Product and Service Offerings

CPRAM operates through a diversified portfolio of product lines categorized into:

• Ready-to-Eat Meals: Includes rice boxes, bento sets, noodles, and Thai delicacies.
• Bakery Products: Under the Le Pan brand, featuring bread, cakes, and pastries.
• Frozen Foods: Dumplings, spring rolls, mantou, and frozen dim sums under brands like Delicasia and Jade Dragon.
• Snacks & Convenience Foods: Sausages, mini rolls, and taro buns catering to convenience store formats.

These products are distributed through leading retail chains, including 7-Eleven stores nationwide, and exported to countries such as Japan, Singapore, the United States, and European markets.

Specialization and Core USP

CPRAM’s unique strength lies in its ability to combine advanced food processing technologies with Thai culinary traditions. The company’s USP includes:

• Advanced food innovation centers focusing on R&D for ready meals and bakery items.
• Robust logistics and cold chain infrastructure enabling nationwide and regional distribution.
• Proprietary automation systems that ensure consistency and high standards in mass production.

Financials

CPRAM operates as a private subsidiary and does not publicly disclose financials, but available industry estimates and market studies indicate:

• Annual Revenue: Estimated at over USD 600 million (source: Krungsri Research, 2023).
• Significant market share in Thailand's ready-to-eat meal and packaged bakery segments.
• Continuous investment in R&D and production capacity, with multiple factory expansions, most recently the Chonburi and Lat Lum Kaeo plants.

Shipments and Export Data

According to data from import-export intelligence platforms like Volza and TradeAtlas:

• Annual Exports: Over 3,500 TEUs (Twenty-Foot Equivalent Units) of food products.
• Key Destinations: Japan, the United States, Hong Kong, Singapore, and the Middle East.
• Top Export Products: Frozen dumplings, steamed buns, and chilled bakery goods.
• Regular shipments recorded to major international retail chains and food service providers.

Target Market

CPRAM primarily targets:

• Domestic Market: Convenience stores (notably 7-Eleven), supermarkets, and foodservice operators.
• International Market: Asian and Western markets with demand for authentic Thai food and premium ready-to-eat products.
• Institutional Clients: Airlines, hospitals, and catering services.

Capabilities

• Facilities: 7 fully automated production plants across Thailand with GMP and HACCP certification.
• R&D Centers: In-house research labs collaborating with universities and culinary institutes.
• Workforce: Over 10,000 employees including food technologists, chefs, and logistics experts.
• Technology: Use of AI and IoT in packaging, inventory, and production line optimization.

Certifications and Compliance

• ISO 9001: Quality Management
• ISO 22000: Food Safety Management
• HACCP: Hazard Analysis and Critical Control Point
• GMP: Good Manufacturing Practice
• HALAL Certification from the Central Islamic Council of Thailand
• BRC Global Standard for Food Safety for exports

Customer Testimonials

“CPRAM is our most reliable Thai partner. Their dumplings and ready meals have been consistent in quality for over five years. Their responsiveness and innovation are unmatched.”
— Procurement Manager, Major U.S. Retailer (TradeAsia Buyer Forum, 2024)

“The Le Pan brand bakery range has helped us increase shelf sales across our Singapore stores. Customers appreciate the freshness and packaging.”
— Regional Director, Southeast Asian Supermarket Chain (SIAL Asia Review, 2023)

Major Achievements

• Named among Thailand’s Top 10 Most Admired Food Companies (BrandAge, 2023)
• Awarded Thailand Trust Mark (T Mark) for product excellence and international quality
• Export milestone of over 50 million food packs delivered internationally by 2022
• Pioneered low-sodium and health-forward meals in Thai ready-to-eat segment
• Official food supplier for global events such as APEC Thailand 2022

CPRAM continues to invest in sustainable practices, food innovation, and digital transformation to meet evolving consumer preferences, making it one of Asia's premier food manufacturing enterprises.