Exhibiting at Thaifex - Anuga Asia 2025

Cundo Food Co., Ltd., headquartered in Cangzhou, Hebei Province, China, is one of the nation’s leading manufacturers of bakery snacks and pre-packaged cakes. The company operates under the flagship brand “Cundo” and has gained significant traction in both domestic and international markets for its soft cakes, pies, and sweet baked goods. With a philosophy centered around quality, taste innovation, and consumer health, Cundo Food has established itself as a trusted name in the snack food industry.

Company Background

Established in the early 2000s, Cundo Food Co., Ltd. has become a major force in the Chinese FMCG (Fast-Moving Consumer Goods) sector. The company’s fully integrated operations include R&D, large-scale baking production, quality control, and nationwide distribution. Cundo has strategically positioned its products across online marketplaces and retail chains, as well as through exports to neighboring Asian countries and select global markets.

With strong support from its parent company and a reputation for clean-label manufacturing, Cundo has remained competitive in an increasingly health-conscious and flavor-diverse snack sector.

Product and Service Offerings

Cundo’s product lines cater to diverse flavor profiles and health trends across several signature categories:

• Coating Cake Series

  • Milk Flavor
  • Red Velvet Strawberry Raspberry Flavor
  • Chocolate Flavor
  • Lemon Flavor
  • Peach Flavor
  • Matcha Flavor

• Pie Series

  • Thousand Snow Coconut Flavor
  • Pearl Milk Tea Flavor

• Light Sweet Series

  • Original Flavor
  • Peach Flavor
  • Cheese Flavor
  • Cocoa Flavor
  • Strawberry Raspberry Flavor

• Baking Xiaodu Series

  • Cantaloupe Flavor
  • Strawberry Flavor
  • Peach Flavor
  • Blueberry Flavor

The brand is known for offering convenient, ready-to-eat bakery products with a balanced taste that appeals to both young and adult consumers. Their cakes often include natural fruit extracts and low-fat alternatives, aligning with rising health trends in the snack industry.

Specialization and Core USP

Cundo Food Co., Ltd. has specialized in manufacturing soft bakery products using high-efficiency automated production lines and innovative flavor formulations. Their core USPs include:

• Proprietary cake-molding technology that ensures texture uniformity and moistness
• Use of non-hydrogenated oils and low-trans-fat recipes
• Continuous investment in flavor innovation and R&D
• Attractive and portion-controlled packaging formats for varied consumption occasions

Their product range is halal certified, meeting the requirements for Muslim-majority markets in Southeast Asia and the Middle East.

Financial and Market Performance

While Cundo Food Co., Ltd. is a private enterprise and does not publicly disclose detailed financials, industry estimates and market intelligence reports suggest:

• Estimated Annual Revenue: USD 100–120 million
• Domestic Market Penetration: Over 100,000 points of sale across major Chinese cities
• E-commerce Leadership: Among the top-selling bakery snack brands on platforms like JD.com and Tmall during national shopping events such as 618 and Double 11

Their strong digital footprint and retail distribution network have positioned Cundo as a scalable brand with high consumer recall.

International Shipments

Cundo Food actively participates in international trade, exporting to over 20 countries with a primary focus on Asia-Pacific and the Middle East. Based on import-export data from platforms such as ImportYeti and TradeWheel:

• Annual Export Value: Estimated USD 10–15 million
• Key Markets: Malaysia, Indonesia, Vietnam, UAE, Saudi Arabia
• Packaging Languages: English, Arabic, Thai, and Bahasa Indonesia, indicating regional localization

The company regularly attends international trade exhibitions such as SIAL China, Gulfood, and THAIFEX to expand its export client base.

Target Market

Cundo targets urban youth, families, and working professionals seeking affordable indulgence and snack-on-the-go solutions. The product design, portion size, and price points are optimized for:

• Middle-income households in China and Asia
• School-age children and teens seeking appealing snack options
• Consumers in Muslim-majority countries looking for halal-certified snacks
• Online grocery shoppers on e-commerce platforms

Operational Capabilities

Cundo’s production facility in Hebei operates under GMP-certified standards and is equipped with:

• Fully automated baking and packaging lines
• Cold storage and temperature-controlled logistics systems
• Real-time product tracking and ERP-enabled order processing

The company’s daily production capacity exceeds 100 metric tons, ensuring a reliable supply chain for both local and international partners.

Certifications and Compliance

Cundo Food Co., Ltd. upholds high standards in manufacturing, backed by:

• ISO 22000: Food Safety Management System Certification
• HACCP Certification
• Halal Certification
• China SC Food Production License

These certifications reinforce Cundo’s credibility among both domestic regulators and international importers.

Customer Testimonials and Recognition

Cundo receives consistently high ratings on Chinese e-commerce platforms for taste, freshness, and packaging. The brand has also been positively reviewed by food bloggers and influencers for its affordability and flavor variety.

Though individual testimonials are informal, Cundo’s sustained top rankings during online shopping festivals reflect widespread consumer approval.

Achievements

• Named among Top 10 Snack Brands in Northern China by the China Food Industry Association
• Reached over 100 million units sold across all product lines as of 2023
• Awarded Best Packaging Design in China FMCG Expo 2022
• Launched a low-calorie cake line with positive reception among urban fitness-conscious consumers

Cundo Food Co., Ltd. continues to scale its operations, evolve its product offerings, and extend its international footprint by combining technology, quality, and culinary creativity.