CV. Jaya Abadi (Regal Biscuits): Indonesia’s Leading Biscuit Manufacturer
About CV. Jaya Abadi (Regal Biscuits)
CV. Jaya Abadi is a renowned Indonesian biscuit manufacturer, best known for its Regal Biscuits brand, particularly the classic Marie Regal Biscuits. Headquartered in Jakarta Utara, Indonesia, the company has been a household name for decades, producing high-quality biscuits with a strong emphasis on tradition, taste, and nutrition.
The Regal Marie Biscuits are a staple in many Indonesian households, widely consumed as a nutritious snack for all age groups, from children to the elderly. The company has expanded its product range to include cream-filled sandwich biscuits, maintaining its commitment to quality ingredients and premium taste.
Core Business & Product Offerings
CV. Jaya Abadi specializes in the manufacturing, distribution, and export of premium biscuit products.
1. Marie Biscuits
- Classic Marie Regal Biscuits – Iconic round-shaped biscuits, made from wheat flour, milk, and butter
- Enriched with Vitamins & Minerals – Calcium and Vitamin B1, B2, B6, and B12 for added nutritional value
- Highly Versatile – Consumed as a standalone snack, paired with beverages, or used as a baking ingredient
2. Sandwich Biscuits
- Marie Biscuits with Chocolate, Peanut, and Vanilla Cream Fillings
- Soft and creamy filling combined with crispy biscuit texture
- Ideal for snacking, school lunches, and travel
Competitive Advantage & Unique Selling Proposition (USP)
Regal Biscuits differentiates itself through heritage, quality, and consumer trust:
- Iconic Brand Recognition – Regal Biscuits are a trusted and beloved brand in Indonesia for over 50 years
- High Nutritional Value – Fortified with calcium, vitamins, and minerals, making them a healthy snack choice
- Premium Quality Ingredients – Made with high-quality wheat, fresh butter, and milk powder
- Strong Export Market – Widely distributed across Asia, Middle East, and North America
- Consistent Quality Control – ISO and HACCP-certified manufacturing process for food safety and quality assurance
Market Reach & Export Capabilities
CV. Jaya Abadi has a well-established domestic and international presence, exporting Regal Biscuits to multiple regions worldwide.
Key Markets
- Asia – Indonesia, Malaysia, Singapore, Thailand, Vietnam, Philippines, Japan
- Middle East – UAE, Saudi Arabia, Qatar, Kuwait
- North America – USA, Canada
- Australia & New Zealand – Growing distribution in retail and specialty food stores
Certifications & Compliance
CV. Jaya Abadi ensures that its products meet international food safety and quality standards, with certifications including:
- ISO 22000:2018 – Food Safety Management System
- HACCP Certified – Ensuring food safety in production processes
- BPOM Indonesia Certified – Approved by the Indonesian Food and Drug Administration
- Halal Certification – Compliant with Muslim dietary requirements
- US FDA Registration – Approved for distribution in the United States
Financial Strength & Business Growth
Regal Biscuits continue to experience strong market demand, contributing to the company’s steady growth and revenue expansion.
- Annual Biscuit Production: Over 10,000 metric tons per year
- Revenue Growth: 10-15% year-over-year increase in domestic and international sales
- Investment in Production Capacity: Expanded fully automated biscuit production lines to meet rising demand
- Strong Retail Presence: Distributed through leading supermarkets, convenience stores, and e-commerce platforms
Shipment & Supply Chain Data
- Primary Manufacturing Facility: Jakarta Utara, Indonesia
- Key Shipping Ports: Tanjung Priok (Jakarta), Surabaya, and Semarang
- Distribution Channels: Retail, wholesale, and private-label partnerships
- Supply Chain Optimization: Efficient storage, handling, and transportation to ensure freshness and shelf stability
Client Testimonials
CV. Jaya Abadi’s Regal Biscuits are widely praised by consumers, distributors, and food retailers worldwide:
🔹 "Regal Marie Biscuits have been a staple in our household for generations. The taste, texture, and quality remain consistent, making it the best biscuit in the market." – Retail Customer, Indonesia
🔹 "We import Regal Biscuits for our Asian supermarket chain in the USA, and the demand keeps growing. Customers love the authentic taste and nutritional benefits." – Food Importer, USA
Major Achievements
- Expanded export market to 15+ countries worldwide
- Recognized as one of Indonesia’s top biscuit brands for over 50 years
- Consistently ranked as a market leader in the Marie biscuit segment in Indonesia
- Launched new product variations, including sandwich biscuits with chocolate, peanut, and vanilla flavors
Future Plans & Growth Strategy
CV. Jaya Abadi is focused on expanding its global reach, product innovation, and digital transformation:
- New Product Development – Introducing healthy biscuit alternatives, including low-sugar and gluten-free options
- Expansion into New Markets – Strengthening distribution in Europe and South America
- Increased Digital & E-Commerce Presence – Enhancing online sales and brand engagement through digital marketing and partnerships
- Sustainability Initiatives – Investing in eco-friendly packaging and responsible ingredient sourcing
Conclusion
CV. Jaya Abadi (Regal Biscuits) remains a trusted and beloved biscuit brand, offering high-quality, nutritious, and delicious biscuits for domestic and international consumers. With strong brand equity, advanced manufacturing capabilities, and a growing global market presence, the company continues to be a leader in the biscuit industry.
