Exhibiting at Thaifex - Anuga Asia 2025

Da Jia Co., Ltd. is a dynamic Thai snack food manufacturer based in Krathum Baen, Thailand, renowned for its innovative and health-oriented snack brands such as We Chips and Deejai Snack. With a strong commitment to quality, flavor, and nutrition, the company has positioned itself at the forefront of Southeast Asia’s growing demand for wholesome, ready-to-eat snack foods.

Company Overview

Founded with a vision to modernize traditional snacking habits, Da Jia Co., Ltd. blends Thai culinary inspiration with global snack trends. The company’s flagship brand, We Chips, is marketed as a natural and healthier alternative to traditional fried snacks, crafted from whole grains and baked to perfection.

The company operates a modern manufacturing facility in Krathum Baen District, Samut Sakhon Province, equipped with automated production lines and international-standard food safety protocols.

Core Business Activities

Da Jia Co., Ltd. is engaged in the following key operations:

• Manufacturing and packaging of baked snacks and chips
• Brand development and marketing under “We Chips” and “Deejai Snack”
• Domestic and international distribution through retail and online platforms
• Private label and OEM production for regional partners

Its business model targets health-conscious consumers, with a focus on plant-based, gluten-free, and non-GMO snack categories.

Product & Service Offerings

The company’s product line spans a variety of baked and air-popped snack formats:

• Whole Grain Chips

  • Himalayan Pink Salt
  • Sour Cream & Onion
  • Spicy Garlic BBQ

• Rice-Based Snacks

  • Thai Jasmine Brown Rice Chips
  • Multigrain Rice Crackers

• Ready-To-Eat Savoury Snacks

  • Thai chili and herb-flavored varieties
  • Vegan-friendly crunchy snacks

All products are made with natural ingredients, and are gluten-free, non-fried, and MSG-free, catering to evolving consumer preferences globally.

Specialization and Unique Selling Proposition (USP)

Da Jia’s competitive advantage lies in:

• Baked, not fried snack processing using premium whole grains
• Plant-based and allergen-conscious recipes tailored to modern diets
• Thai-inspired flavor innovations that resonate globally
• Sustainably sourced ingredients with transparent labeling

Their snacks are marketed as “better-for-you” options that combine flavor with function, meeting the needs of health-focused consumers.

Financial Performance

While specific financial disclosures are limited, indicative data from market participation suggests:

• Estimated annual sales of over THB 100 million (~USD 2.7 million)
• Rapid growth in export demand to Asia-Pacific and Middle Eastern markets
• Featured in over 1,000 domestic retail locations, including premium grocery chains and health stores

Increased brand recognition has also led to growth in online B2C platforms and direct-to-consumer sales through the company’s website and third-party e-retailers.

Export & Shipment Records

Based on trade activity and business listings:

• Active exports to countries including Singapore, Malaysia, Taiwan, and the UAE
• Regular shipments of We Chips in bulk and retail-ready formats
• Participation in trade expos such as THAIFEX – Anuga Asia and Gulfood Dubai

The company supports customized packaging for private label partners, helping increase export volumes.

Target Markets

Da Jia strategically targets:

• Health and organic food stores
• Supermarket and hypermarket chains
• Vegan and gluten-free product distributors
• OEM partners in the functional snack segment

Their product appeal cuts across mainstream retail and specialty food niches.

Capabilities

• Fully automated production facility for large-scale snack production
• In-house product development and R&D team
• Custom flavor formulation and packaging design services
• Cold storage and logistics integration for export readiness

Da Jia maintains a strong focus on agile manufacturing and trend-responsive innovation.

Certifications & Compliance

The company adheres to rigorous food safety and quality standards:

• GMP Certified (Good Manufacturing Practice)
• HACCP Certified
• FDA Thailand Approved
• Select products with Halal Certification for Islamic markets

These credentials facilitate broad market access and trust among international buyers.

Customer Testimonials

Retail and distributor feedback includes:

• “We Chips is one of our best-selling natural snack imports—clean label, strong repeat customers.” — Distributor, Singapore
• “The Thai flavors are authentic and well-balanced—perfect for our health-conscious clientele.” — Gourmet Retailer, Dubai

Achievements

• Winner of the Innovative Snack Brand Award at Thai Franchise & SME Expo 2022
• Selected as a Top Emerging Exporter by the Department of International Trade Promotion (DITP), Thailand
• Achieved 25% YoY export growth from 2022 to 2024
• Developed over 15 SKUs under the We Chips and Deejai brands with nationwide availability

Da Jia Co., Ltd. continues to redefine the snack food landscape by blending Thai taste traditions with modern wellness trends, scaling its influence across borders through quality, sustainability, and innovation.