Exhibiting at Thaifex - Anuga Asia 2025

Dalian Hongrun Lianhua Food Co., Ltd. is a leading Chinese manufacturer and exporter specializing in gluten-free and organic noodle products. Known for its flagship brands “GloryLand” and “Noodlelulu,” the company has established itself as a major player in the global market for health-oriented, plant-based noodles derived from rice, millet, buckwheat, and other whole grains.

Company Overview

Based in Dalian, China—a coastal city recognized for its food export infrastructure—Dalian Hongrun Lianhua Food Co., Ltd. was founded with a vision to create natural, wholesome alternatives to conventional wheat-based noodles. The company operates a state-of-the-art processing facility compliant with international food safety standards, producing a wide range of gluten-free, organic, and vegan noodle products that cater to growing consumer demand for allergen-free and clean-label foods.

Core Business Activities

Hongrun’s core operations include:

• Production of gluten-free, allergen-friendly noodle products
• R&D and innovation in organic and functional noodle formulations
• Private label and OEM services for international clients
• Export and global distribution of retail and bulk products

The company’s production processes are designed to retain the nutritional integrity of whole grains while offering convenient cooking options for health-conscious consumers.

Product & Service Offerings

Dalian Hongrun offers an extensive portfolio of gluten-free noodles in various shapes, sizes, and formulations:

• Gluten-Free Noodles

  • Organic Millet & Brown Rice Noodles
  • Organic Buckwheat Noodles
  • Organic Brown Rice Noodles
  • Black Rice Noodles
  • Rice & Coconut Oil Noodles

• Gluten-Free Ramen

  • Organic Millet & Brown Rice Ramen
  • Organic Rice Ramen
  • Organic Goji Ramen

• Convenient Noodles

  • Instant-style Organic Ramen Bowls
  • Quick-Cook Gluten-Free Rice Ramen Packs

These noodles are available in dried, shelf-stable formats, free from gluten, wheat, dairy, artificial preservatives, and GMO ingredients.

Specialization and Unique Selling Proposition (USP)

Dalian Hongrun Lianhua differentiates itself through:

• 100% gluten-free production environment with zero cross-contamination risk
• Certified organic product lines meeting global regulatory standards
• Innovative grain combinations, such as millet and goji-infused ramen
• Clean-label formulations using only natural ingredients and traditional drying methods

Their ability to offer customizable grain blends and small-batch OEM services positions them favorably for both large retailers and health food startups.

Financial Performance

Although financial details are privately held, trade and export records indicate:

• Distribution across over 30 countries, including the United States, Canada, Australia, Germany, and Japan
• Estimated annual production volume exceeding 5,000 metric tons
• Key export formats include retail packs (250g to 500g) and bulk cartons (10–20kg)

The growth of global gluten-free markets and consistent demand for organic products have supported a year-on-year revenue increase of approximately 15–20%.

Export & Shipment Records

Logistics and customs data show:

• Exports managed via Dalian Port, with efficient cold and dry chain capabilities
• Primary export items: Organic Buckwheat Noodles, Organic Rice Ramen
• Export certificates include CO (Certificate of Origin), Organic Certification, and FDA/USDA compliance documents
• Products are shipped in recyclable, moisture-resistant packaging

Hongrun has long-standing partnerships with distributors in North America, Europe, and Southeast Asia.

Target Markets

Dalian Hongrun serves multiple market segments:

• Natural and organic grocery chains
• Health food and specialty diet retailers
• Plant-based food brands and contract manufacturers
• Direct-to-consumer e-commerce platforms

Their gluten-free noodles are widely featured in vegetarian, vegan, diabetic, and coeliac dietary channels.

Capabilities

• Dedicated gluten-free processing lines
• Steam and hot-air drying systems to retain nutrient density
• In-house R&D lab for new product development
• Advanced packaging units capable of pouching, tray sealing, and box packing

The factory is built to support scalable production with full traceability and batch control.

Certifications & Compliance

Dalian Hongrun Lianhua maintains an extensive list of international certifications:

• USDA Organic
• EU Organic Certification
• HACCP Certified
• ISO 22000 Food Safety Management
• FDA Registered Exporter
• Non-GMO Project Verified (select lines)

These certifications enable seamless entry into premium retail markets and regulatory approval across multiple regions.

Customer Testimonials

Buyers and international partners frequently commend the company:

• “Their buckwheat noodles have become one of our top-selling gluten-free SKUs in North America.” — Organic Foods Importer, U.S.
• “Great flavor, consistent texture, and fully certified. A fantastic OEM partner for our private label.” — Health Retailer, Germany

Achievements

• Launched two proprietary brands: GloryLand and Noodlelulu, gaining traction in the global organic space
• Participated in SIAL Paris, BIOFACH Germany, and Natural Products Expo West USA
• Developed over 30 SKU variants across gluten-free and functional noodle lines
• Recognized by Dalian Export Association for excellence in organic food innovation

Dalian Hongrun Lianhua Food Co., Ltd. continues to set benchmarks in the plant-based, gluten-free noodle category, offering nutrient-rich, sustainable, and allergy-conscious alternatives to consumers worldwide.