Darna Trading Est., headquartered in Riyadh, Saudi Arabia, is a trusted distributor and exporter of industrial cleaning chemicals, personal care products, and lubricants. Known for its technical expertise and partnership with leading brands like MidChem, Darna has become a key player in the Kingdom’s hygiene and industrial maintenance sectors.
Company Overview and Background
Established with the objective of providing comprehensive hygiene solutions across commercial and industrial sectors, Darna Trading Est. has evolved into a multi-segment distributor. The company serves clients ranging from food processing plants and hospitals to hotels, industrial facilities, and government institutions.
Core Product Segments
Darna’s operations are segmented into three main categories:
-
Cleaning Chemicals:
- Sanitizers and disinfectants
- Alkaline and acid detergents
- Foaming and CIP (Clean-In-Place) chemicals
- COP (Clean-Out-of-Place) chemicals
- Hydrogen peroxide-based sanitizers
- Membrane cleaning solutions for RO systems
-
Personal Care Products:
- Liquid soaps
- Hand sanitizers
- Hair and body shampoos for institutional use
-
Industrial Lubricants:
- General-purpose and specialized lubricants for machinery and industrial operations
These products are sourced from reputable manufacturers and tailored to the strict quality and safety standards prevalent in the GCC region.
Unique Selling Proposition (USP)
- Comprehensive Hygiene Systems: Ability to design and deliver complete hygiene protocols and chemical usage systems
- Customized Solutions: Technical assessment and formulation of chemical regimens for diverse environments (dairies, food plants, hospitals, etc.)
- Exclusive Distribution: Exclusive regional distributor for MidChem chemical products
Market Coverage and Distribution
- Primary Market: Saudi Arabia – particularly central and eastern provinces
- Client Industries: Food and beverage, hospitality, healthcare, manufacturing, water treatment
- Distribution Method: Direct B2B sales and tender-based supply agreements with corporates and government bodies
Operational Scale and Capacity
- Chemical Warehousing: Facilities in Riyadh with regional delivery capabilities
- Technical Team: On-site service engineers and hygiene consultants for client training and chemical dosing
- Annual Sales Volume: Estimated over 2,000 tons of chemical products distributed annually (based on industry averages)
Capabilities and Infrastructure
- Local Inventory: Stocking and rapid fulfillment from Riyadh-based warehouses
- After-Sales Services: Equipment calibration, sanitation audits, chemical handling training
- Regulatory Compliance: Products meet Saudi Food and Drug Authority (SFDA) and Ministry of Health regulations
Certifications and Compliance
- SFDA Registration: Cleaning and disinfection chemicals registered and certified
- MSDS and Technical Data: All products come with material safety data sheets and application protocols
- ISO-Standard Products: Distribution of products manufactured under ISO-certified environments
Customer Testimonials and Feedback
“Darna’s MidChem range has streamlined our food plant sanitation—fewer shutdowns and improved audit scores.” – QA Manager, Riyadh Food Processor
“Reliable, on-time delivery and a knowledgeable team make them our preferred hygiene partner.” – Hospital Procurement Officer, Eastern Province
Key Milestones and Achievements
- Exclusive Agreement with MidChem: Strengthened product range and support for industrial sanitation
- Expansion into Healthcare Sector: Inclusion of Ministry of Health facilities in supply chain
- Digital Ordering System: Rolled out an online B2B platform for chemical reordering and customer service in 2024
Darna Trading Est. continues to build its reputation as a reliable and responsive hygiene solutions provider, with a strong commitment to product quality, client education, and regulatory compliance across Saudi Arabia.
