Exhibiting at Thaifex - Anuga Asia 2025

Deok Hwa Food Co., Ltd. is a Busan-based seafood processing and exporting company renowned for its high-quality seasoned pollock roe products under the brand names Deokhwa Myeongran and The DND Shop. With decades of experience in the Korean seafood industry, the company has established itself as a trusted supplier of premium marine-based delicacies both domestically and across international markets.

Core Business

Deok Hwa Food Co., Ltd. specializes in the manufacturing, packaging, and export of seasoned pollock roe (Myeongran) and related seafood products. The company's vertically integrated operations encompass ingredient selection, processing, seasoning, freezing, and final packaging, ensuring product consistency, safety, and taste.

Product and Service Offerings

• Seasoned Pollock Roe (Myeongran):

  • Original Myeongran
  • White Myeongran (non-spicy)
  • Spicy Myeongran
  • Tubed Myeongran for convenient use (110g format)

• Frozen Roe Products:

  • Bulk packs of seasoned roe for foodservice
  • Retail packs for supermarkets and online orders

• Caviar Substitutes:

  • Seasoned fish roe blends for luxury-style garnishes

• Other Items:

  • Packaged Korean soybeans and seasoning materials

Specialization and Core USP

Deok Hwa Food differentiates itself through:

• Mastery in traditional Korean seasoning methods adapted for modern food safety standards
• Use of fresh, high-grade Alaska pollock roe, imported and processed under strict temperature controls
• Unique product formats such as easy-squeeze tubes, catering to both home cooks and chefs
• Ability to tailor spice levels and flavors for domestic and overseas palates

Financials

As a mid-sized seafood manufacturer:

• Estimated annual revenues range between USD 3–6 million, based on product pricing and distribution volume
• Online sales through The DND Shop and partner platforms show consistent growth, particularly in the Korean e-commerce market
• Products priced between ₩6,000 to ₩15,000 per unit (USD $5–12)

Shipment and Trade Records

Based on export activity and industry listings:

• The company actively exports to Japan, China, Vietnam, and the United States
• Products are distributed through Asian supermarkets and Korean specialty food importers
• Participation in Korean seafood trade events and HMR-focused B2B showcases

Target Market

• Korean diaspora and Asian grocery chains overseas
• Premium seafood distributors and specialty Korean food wholesalers
• Retail consumers seeking authentic Korean pollock roe
• Restaurants and foodservice providers using roe as a garnish or rice bowl ingredient

Capabilities

• In-house seasoning and roe processing facility located in Busan, Korea’s seafood capital
• Cold-chain logistics infrastructure for frozen product shipping
• Product development capabilities including custom seasoning profiles
• Retail, HORECA, and bulk packaging capabilities

Certifications and Compliance

• HACCP-certified facility
• Complies with Korean Ministry of Food and Drug Safety (MFDS) regulations
• Products undergo strict hygiene, freezing, and salt content controls
• Packaging includes clear nutritional labeling and international export labeling compliance

Customer Testimonials

“Deok Hwa's spicy myeongran has become a staple in our rice bowl menu. The texture and seasoning quality exceed what we can get locally.”
— Executive Chef, Korean Restaurant (Los Angeles)

“Convenient packaging and clean taste made their pollock roe one of our best-selling Korean food imports.”
— Import Distributor, Tokyo

Major Achievements

• Developed squeezable pollock roe tube format—now a popular online seller in Korea
• Exported to over 10 countries, with consistent supply to high-demand Asian food markets
• Featured in Korean food product showcases and trade expos promoting national seafood
• Maintains 5-star product rating on major Korean e-commerce platforms for consistency, taste, and freshness