Desert River General Trading LLC, based in Dubai, United Arab Emirates, is a leading distributor and retailer of premium cordless table lamps, indoor/outdoor furniture, and event rental solutions. Renowned for its curation of stylish, functional, and sustainable products, the company operates the brand TableLights.com, catering to hospitality venues, private residences, and corporate events across the GCC.
Company Background
Established in Dubai as a response to the growing demand for stylish and portable lighting and décor, Desert River has evolved into a multi-brand distributor and online retailer. With a strong commitment to European design and environmental responsibility, the company partners with renowned brands and provides turnkey solutions for both permanent installations and short-term rentals.
Core Business
Desert River General Trading LLC specializes in:
- Distribution and retail of premium lighting and furniture brands.
- Online B2C and B2B sales through TableLights.com.
- Event rentals of designer furniture and lighting for hospitality, weddings, and corporate functions.
- Custom project solutions for hotels, restaurants, resorts, and private clients.
Product Portfolio
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Cordless Table Lamps:
- Rechargeable and battery-operated LED table lights.
- Models from Fatboy, Imagilights, and Sompex.
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Outdoor Furniture:
- Lounge chairs, bean bags, hammocks, and modular seating.
- Weatherproof and UV-resistant collections ideal for outdoor venues.
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Indoor Furniture:
- Scandinavian-inspired sofas, chairs, and dining tables.
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Lighting Solutions:
- Indoor accent lighting, hanging lanterns, floor lamps, and outdoor decorative lights.
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Event Rentals:
- Short-term and long-term rental of lighting, seating, bars, and décor accessories.
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Home Decor:
- Rugs, parasols, cushions, and decorative accessories with seasonal style updates.
Unique Selling Proposition (USP)
- Exclusive Brand Portfolio: Authorized distributor of iconic European brands including Fatboy, Sompex, La Siesta, Fermob, and Imagilights.
- Rechargeable Lighting Expertise: Specialization in cordless lighting solutions for the hospitality and events industry.
- Eco-Conscious Products: LED lighting, recyclable materials, and long-lifecycle designs.
- Dual Business Model: Seamless operation of both permanent sales and rental services.
Financial & Market Insights
Desert River’s combination of B2B distribution and direct-to-consumer e-commerce gives it a diversified revenue stream.
- Estimated Revenue: AED 20M–30M annually based on product pricing and regional B2B contracts.
- Top Clients: Hospitality brands such as Atlantis The Palm, Jumeirah Group, Four Seasons, and Emaar.
- Market Reach: UAE, Oman, Saudi Arabia, Bahrain, and Qatar through shipping and project partnerships.
Shipment and Export Data
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Warehousing: Maintains local inventory in Dubai for quick order fulfillment.
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Import Sources: Products sourced primarily from Europe—Netherlands, Germany, France, and Belgium.
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Export Logistics: Ships GCC-wide through express and freight forwarding partners.
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Fulfillment Metrics:
- Average daily B2C orders: 30–50 units.
- B2B project shipments: 10+ bulk orders monthly.
- Rental setups: Up to 15 events per week during peak season.
Target Market
- Hospitality Groups: Hotels, resorts, beach clubs, and restaurants.
- Interior Designers & Architects: Seeking premium décor products for commercial and residential fit-outs.
- Event Planners: Weddings, gala dinners, launches, and expos.
- Affluent Residential Buyers: Style-conscious customers seeking luxury lighting and outdoor comfort.
Capabilities
- Design Consultation: Product recommendations and layout planning for venues.
- Fast Shipping: Same-day delivery options within Dubai and expedited GCC delivery.
- Event Setup: On-site support for rental installations and post-event pickup.
- Bulk Orders: Volume discounts and special procurement for trade buyers.
Certifications and Compliance
- CE Certified Products: All electronics meet European safety and performance standards.
- RoHS Compliance: Lighting products meet Restriction of Hazardous Substances directives.
- Sustainability Focus: Partnerships with brands that emphasize environmentally friendly production.
Customer Testimonials
Desert River has earned outstanding reviews from corporate and private clients alike. A hotel procurement officer remarked: “Their cordless lights transformed our terrace dining area—stylish, long-lasting, and hassle-free.” An event planner noted: “From ordering to delivery to setup, Desert River made our wedding reception glow—literally.”
Major Achievements
- Over 100,000 cordless lamps sold in the GCC since launch.
- Preferred supplier to 150+ luxury hospitality venues in the UAE alone.
- Expanded online platform TableLights.com to serve B2B and B2C clients with over 500 SKUs.
- Recognized exhibitor at INDEX Dubai and The Hotel Show for innovation in cordless lighting.
Desert River General Trading LLC continues to lead the way in portable lighting and design-forward furnishing, delivering functionality, sustainability, and aesthetic elegance to the Middle East’s most discerning commercial and private clients.
