deSIAMCuisine (Thailand) Co., Ltd. is a prominent Thai food manufacturer and exporter delivering authentic Thai culinary experiences to consumers worldwide. Established in 2008 and headquartered in Samutprakarn, Thailand, deSIAM has earned a reputation for crafting ready-to-cook Thai products that blend tradition with convenience, targeting international markets seeking genuine Asian flavors.
Company Overview
Founded by Marisa Haurie, deSIAMCuisine was born from a passion to make Thai cuisine accessible globally. With a strategic focus on exporting, the company has grown into a recognized brand in over 35 countries, spanning Europe, the Americas, Australia, and the Middle East. deSIAM offers a diverse product portfolio that enables home cooks to recreate restaurant-quality Thai dishes with ease.
Product Portfolio
deSIAM specializes in a wide array of ready-to-cook kits, sauces, spices, and noodles, offering the following key product categories:
- Thai Cooking Kits: Pad Thai, Green Curry, Red Curry, Massaman Curry, Tom Yam Soup, Spring Rolls, and Satay BBQ.
- Thai Seasonings & Sauces: Pad Thai Sauce, Green Curry Sauce, Peanut Satay, Thai Fish Sauce, Sriracha, and Wok Oils.
- Thai Spices & Pastes: Kaffir Lime Leaves, Coconut Sugar, Lemongrass Paste, Tamarind Stir-fry Paste, Ginger Paste.
- Noodles & Wrappers: Rice Vermicelli, Pad Thai Rice Noodles, and Spring Roll Wrappers.
Each product is carefully developed in Thailand using traditional ingredients and recipes to ensure authenticity and high quality.
Unique Selling Proposition
deSIAM stands out in the global food market with its unique fusion of:
- Authenticity: Products are created and manufactured in Thailand using native recipes and locally sourced ingredients.
- Convenience: Pre-packaged kits simplify traditional cooking methods without compromising on taste or cultural integrity.
- Clean Label Commitment: Many products are free from artificial preservatives, flavor enhancers, and gluten, catering to health-conscious consumers.
- Export Excellence: Strategic packaging and labelling adaptations for different international markets enhance accessibility and compliance.
Financials and Market Presence
While specific financial figures are not publicly disclosed, deSIAM has established a consistent export track record. Based on data from import-export monitoring platforms such as ImportYeti and Volza:
- Total Shipments (Past 24 Months): Over 300 international consignments.
- Primary Markets: United Kingdom, France, Germany, Australia, and the United States.
- Key Importers: UK-based retailers and specialty food stores.
This high-frequency shipment activity demonstrates deSIAM’s strong operational capacity and sustained demand across various geographies.
Manufacturing & Capabilities
deSIAM operates with a vertically integrated model, allowing control over R&D, ingredient sourcing, production, and packaging. Their facilities meet international food safety and quality assurance benchmarks, supporting both private label and branded production.
- Production Certifications: BRCGS (British Retail Consortium Global Standards), HACCP (Hazard Analysis and Critical Control Points), and GMP (Good Manufacturing Practice).
- Export Capabilities: Multilingual packaging, long shelf-life engineering, and global logistics partnerships.
Target Market
deSIAM targets:
- Retail Consumers: Health-conscious individuals and food lovers seeking gourmet-quality Thai cuisine at home.
- Gourmet Retailers & Supermarkets: Specialty and ethnic food sections in major retail chains.
- Foodservice & Hospitality: Restaurants and hotels incorporating Asian cuisine into their menus.
Awards & Recognition
deSIAM products have received notable acclaim in international exhibitions and food competitions:
- Great Taste Awards (UK): Multiple sauces and pastes recognized for their depth of flavor and authenticity.
- SIAL Paris & ANUGA Cologne: Regular participant and featured exhibitor in global food innovation trade shows.
Digital & Media Presence
deSIAM actively promotes Thai cuisine through multimedia channels:
- YouTube Channel: Hosts authentic cooking tutorials with thousands of views.
- Social Media: Engages a wide audience on Facebook and Instagram with recipe ideas, cultural insights, and product promotions.
Customer Testimonials
“As a Thai cuisine enthusiast, I’ve found deSIAM’s products incredibly flavorful and easy to use. The Pad Thai kit rivals what I’ve tasted in Bangkok!”
— Emily D., London, UK (via Facebook Reviews)
“Their green curry paste brings a taste of Thailand right to my kitchen. Plus, it’s gluten-free, which is a big plus for my family.”
— Jorge M., Sydney, Australia (via Product Review Site)
Summary
deSIAMCuisine (Thailand) Co., Ltd. has positioned itself as a trusted ambassador of Thai cuisine to the world. Through its dedication to authenticity, innovation, and quality, the brand continues to delight customers globally, fueling a growing demand for Asian convenience foods rooted in cultural heritage.
