Exhibiting at Thaifex - Anuga Asia 2025

Designnongboo Co., Ltd., headquartered in Jeonju, Republic of Korea, is a specialized manufacturer and exporter of grain-based food products rooted in traditional Korean agriculture and nutrition. Known for its dedication to sourcing high-quality grains and transforming them into healthy, ready-to-consume powders and teas, the company exemplifies the intersection of tradition and innovation in Korea's agri-food sector.

Company Background

Established with a mission to deliver nature-inspired health foods, Designnongboo Co., Ltd. was founded by Kim Yo-Sum. The company sources premium agricultural products directly from local farms in Jeollabuk-do province, maintaining strong ties with regional growers to ensure freshness, traceability, and sustainability. Over the years, Designnongboo has become a trusted supplier of grain-based health foods within South Korea and in selective export markets.

Core Business & Products

Designnongboo’s core business revolves around the production and distribution of traditional grain powders and teas that cater to modern wellness-conscious consumers. Its major product categories include:

• Grain Powders:

  • Black Bean Powder – rich in protein and antioxidants.
  • Stir-fried Red Bean Powder – crafted for enhanced flavor and digestibility.
  • Mixed Grain Powder – a blend of multiple grains delivering comprehensive nutrition.

• Teas:

  • Red Bean Tea – a traditional beverage known for aiding digestion and reducing swelling.

• Gift Sets:

  • 3-Item Grain Powder Gift Set – elegantly packaged, popular during holidays and cultural celebrations.

• Custom Products:

  • Customizable promotional items and private-label formulations for partners and clients.

All products are made without synthetic additives, highlighting the company’s commitment to clean-label manufacturing.

Unique Selling Proposition

Designnongboo stands out in the traditional foods market by combining artisanal methods with modern production technologies. Its unique value proposition includes:

• Farm-to-Facility Traceability: Close cooperation with regional farms ensures transparency and superior raw material quality.
• Nutritional Purity: Products are processed to retain essential nutrients, using traditional Korean roasting and drying techniques.
• Customization Capabilities: Offers branded and white-label options to business clients, including co-branded promotional food items.

Manufacturing Standards and Capabilities

Designnongboo operates from a HACCP-certified facility in Jeonju. The company adheres to strict quality control protocols and utilizes equipment suited for roasting, powdering, and packaging traditional grains without compromising flavor or nutritional value.

• Production Certifications: HACCP (Hazard Analysis and Critical Control Points) certified.
• Batch Traceability: Integrated sourcing and production data to ensure compliance with food safety standards.
• Packaging Customization: Flexible packaging lines enable customized labeling and sizing for B2B clients.

Market Reach and Distribution

Although the company primarily serves the domestic Korean market, its grain powders and gift sets have also reached overseas markets through specialty food importers and health food distributors. Based on third-party export data platforms such as ImportYeti and Volza:

• Total Recorded Exports (last 24 months): Estimated 35+ shipments.
• Main Importing Regions: United States (Korean health stores), Japan, and select Southeast Asian markets.
• B2B Distribution: Partnerships with health-focused retailers and e-commerce distributors.

Target Customers

Designnongboo targets a wide array of customers including:

• Health-conscious consumers: Individuals seeking traditional Korean superfoods.
• Retailers and distributors: Specialty food stores and Korean groceries abroad.
• Corporate clients: Brands looking to offer customized promotional gifts with a wellness focus.

Branding & Design

As its name implies, Designnongboo integrates thoughtful design into its branding. Packaging is developed to reflect traditional Korean aesthetics, often using earthy tones and calligraphic elements that appeal to cultural and premium gift markets.

Awards and Recognition

While no public records of international awards are currently available, Designnongboo has received recognition within Korean agricultural and SME networks for its role in promoting domestic grain products and rural economy participation.

Customer Feedback

“The roasted red bean powder from Designnongboo reminds me of my grandmother’s recipes. It’s convenient and genuinely healthy.”
— Soojin K., Seoul

“I used their grain gift set for corporate New Year gifts. It was beautifully packaged and appreciated by all recipients.”
— Park Hyeong-Jun, B2B Client

Summary

Designnongboo Co., Ltd. exemplifies Korea’s agri-food heritage through its well-curated selection of grain powders, teas, and health foods. With an unwavering focus on purity, quality, and cultural authenticity, the company continues to grow as a trusted supplier in both domestic and global markets. By blending traditional techniques with modern production and packaging, Designnongboo offers a compelling value proposition to consumers and business clients alike.