Dimalupig & Gabrielle Food Products Trading is a family-owned enterprise based in Pozorrubio, Pangasinan, Philippines. Specializing in artisanal vinegars, native condiments, and local snacks, the company has established a unique niche by combining traditional Filipino fermentation techniques with modern food processing standards. Under the leadership of Glaiza B. Velasco, the business has steadily grown into a recognized brand in both local and regional markets.
Core Business and Product Portfolio
Dimalupig & Gabrielle Food Products Trading manufactures and distributes a diverse range of food products, focusing on heritage condiments and agri-based snacks. The product categories include:
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Sugarcane Vinegars:
- Sukang Iloko (native cane vinegar)
- Dos Martin Sukang Puti and Artem Siling Labuyo variants
- Primo Unaz (mild vinegar)
- ZAVRRUSO range of artisanal vinegars
-
Condiments:
- Chili Garlic Sauce
- Ginisang Alamang (sauteed shrimp paste)
- Aligre (fermented crab sauce)
-
Native Beverages:
- Basi Pozorrubio (sugarcane wine)
-
Snacks and Staples:
- Muscovado sugar
- Palm cooking oil
- Fish crackers
- Cassava chips
- Taro chips
These products cater to both household consumers and culinary professionals seeking authentic Filipino flavors.
Specialization and Unique Strengths
Dimalupig & Gabrielle distinguishes itself through:
- Traditional Fermentation: Leveraging centuries-old methods to produce naturally fermented vinegars and wine
- Farm-to-Table Sourcing: Direct partnerships with sugarcane farmers and local suppliers for raw ingredients
- Diversified Portfolio: Offering both wet (sauces, vinegar) and dry (chips, sugar) food lines
- Cultural Relevance: Promoting regional products like Basi and Sukang Iloko, embedded in Ilocano heritage
Its small-batch production style ensures consistent quality and preserves the artisanal nature of each product.
Market Reach and Distribution
While currently rooted in local trade and social media commerce, the company has gained traction through:
- Regional food expos and IFEX Philippines
- Retail partnerships with pasalubong centers and regional stores
- Direct-to-consumer sales through Facebook Marketplace
- Word-of-mouth from OFWs seeking native products for balikbayan boxes
Facebook remains its primary digital marketing and sales platform, boasting strong engagement from loyal consumers.
Business Growth and Development
Although a micro- to small-scale enterprise, Dimalupig & Gabrielle has shown strong business indicators:
- Over 200% growth in product variety since 2020
- Participated in DTI Region 1 MSME development programs and OTOP initiatives
- Engaged with DA and LGU livelihood programs for local sourcing and training
- Garnered local media attention through features on YouTube and community TV
Its consistent expansion in product offerings and online presence signals a scalable business model.
Capabilities and Infrastructure
- Production Facility: Small-scale kitchen and fermentation setup in Pozorrubio
- Product Development: Recipes rooted in heritage, fine-tuned for commercial shelf life
- Human Capital: Family-run operations with hands-on production and quality control
- Packaging and Labeling: Compliant with FDA labeling standards for processed food products
Ongoing innovations include vacuum-sealing for chips and customized labeling for B2B orders.
Certifications and Compliance
- FDA-compliant in labeling and basic food safety
- Participated in Good Manufacturing Practices (GMP) training under DTI
- Local sanitary and business permits approved by LGU Pozorrubio
The company is actively pursuing more formal certifications to expand into institutional and export markets.
Branding and Consumer Engagement
Its core brands include:
- ZAVRRUSO: Flagship vinegar and condiment brand
- Dos Martin: Chili garlic vinegar range
- Zavin's: Snack brand for taro and cassava chips
With consistent branding on social media and community engagement through Facebook videos and posts, the company has built a solid grassroots following.
Major Achievements
- Featured in IFEX Philippines: Showcased native products to a national audience
- YouTube Spotlight: Highlighted in a cultural feature on Ilocano fermentation practices
- Product Innovation: Introduced new blends such as garlic-infused vinegar and fruit-enhanced vinegar (2023)
- Local Recognition: Known across Pangasinan and nearby provinces for authentic Sukang Iloko
Future Outlook
Dimalupig & Gabrielle Food Products Trading is preparing to:
- Expand production capacity to meet growing demand in Northern Luzon
- Launch a direct-to-consumer website with nationwide delivery
- Collaborate with institutional buyers (hotels, restaurants) for bulk orders
- Explore export opportunities to countries with large Filipino communities
Dimalupig & Gabrielle continues to champion Filipino food heritage through flavorful, handmade, and responsibly sourced products that reflect the taste and tradition of Northern Luzon.
