Exhibiting at Thaifex - Anuga Asia 2025

Doi Chaang Franchise Management Co., Ltd. is a prominent Thai coffee franchise and specialty coffee retailer, globally recognized for its high-quality single-origin Arabica beans sourced directly from the Doi Chang village in northern Thailand. Through a socially responsible business model, the company empowers local farming communities while delivering premium coffee experiences to consumers worldwide.

Company Overview

Headquartered in Bangkok, Thailand, Doi Chaang Franchise Management Co., Ltd. operates as the franchise and retail arm of the acclaimed Doi Chaang Coffee brand. Founded on a unique partnership model between coffee growers in the Doi Chang region and Thai entrepreneurs, the company aims to showcase Thailand’s highland-grown Arabica coffee to global markets.

The franchise system is spearheaded by Mr. Phitsanuchai Kaewphichai, who oversees operations, brand strategy, and international expansion. Doi Chaang Coffee is celebrated for being one of Thailand’s most successful vertically integrated coffee ventures, handling everything from cultivation to retail.

Product and Service Offerings

Doi Chaang offers a diverse portfolio of coffee and related merchandise:

• Coffee Beans

  • 100% Single-Origin Arabica
  • Peaberry Arabica
  • Geisha (rare premium varietal)

• Beverages (served in-store)

  • Espresso, Americano, Cappuccino, Latte
  • Signature Cold Brews
  • Specialty Thai Tea and Herbal Beverages
  • Smoothies and Seasonal Specials

• Retail Merchandise

  • Coffee Capsules & Drip Bags
  • Coffee Brewing Equipment (Grinders, Espresso Machines)
  • Cascara (Dried Coffee Cherry Tea)
  • Coffee-themed Gifts and Accessories

Doi Chaang cafes emphasize premium experiences, specialty brewing methods, and responsible sourcing.

Core Specialization and USP

• Single-Origin Traceability: All beans are cultivated in the Doi Chang highlands, grown at altitudes over 1,200 meters above sea level, without chemical fertilizers.
• Farmer Empowerment Model: Coffee-growing Akha hill tribe communities are co-owners in the business, ensuring equitable value distribution.
• Specialty Grade Coffee: Doi Chaang beans consistently score above 85 on the Specialty Coffee Association (SCA) scale, qualifying as premium specialty coffee.
• Franchise Excellence: The brand operates a growing number of retail locations with consistent service and branding, backed by professional franchise support.

Financial and Business Performance

Although exact financials are not publicly disclosed, market data and industry sources reflect:

• Retail Footprint: Over 80 franchise outlets across Thailand, with a growing presence in international markets including South Korea, China, and Canada.
• Export Market Growth: Beans exported to over 12 countries annually
• Annual Coffee Yield: Approx. 300+ metric tons of green coffee beans sourced from Doi Chang region (cooperative and managed farms combined)
• Market Share: Among Thailand’s top three specialty coffee brands by franchise count

Target Market

Doi Chaang targets:

• Specialty coffee consumers (domestic and international)
• Health-conscious and ethically minded café-goers
• High-end hospitality chains and restaurants
• Coffee connoisseurs and home brewers seeking unique Thai-origin beans

Franchisees are typically entrepreneurs and investors interested in premium F&B retail formats with sustainability appeal.

Capabilities

• Coffee Roasting Facility: Equipped with state-of-the-art German roasting technology ensuring consistent quality
• Barista Training Academy: Certified in-house training for franchise baristas and managers
• R&D and Innovation: Product development team focused on seasonal drinks, roast profiling, and health-forward innovations

Certifications and Compliance

Doi Chaang Coffee adheres to the following:

• Organic Certification (Thailand and Canada)
• Fair Trade Certified
• SCA Cupping Score Above 85
• FDA Thailand Registered
• ISO 22000 (in-process for roasting operations)

These certifications enable smooth export logistics and recognition in specialty markets globally.

Customer Testimonials

“Doi Chaang is more than just a coffee brand—it’s a movement. The taste is exceptional, and the backstory makes every cup meaningful.”
— Café Owner, Seoul, South Korea

“We’ve stocked Doi Chaang in our hotel chain for two years now. Our customers love the ethical story and the high quality.”
— F&B Director, Boutique Hotel Chain, Thailand

Achievements

• Awarded Thailand’s Best Coffee Brand by BrandAge Magazine (2022)
• Selected Supplier to APEC Thailand 2022 Event
• Featured in National Geographic for its sustainable coffee farming model
• Expansion Partner for Korean Coffee Chains, 10+ outlets established in South Korea

Doi Chaang Franchise Management Co., Ltd. is redefining specialty coffee with its unwavering commitment to quality, ethics, and community upliftment. Through premium offerings and a powerful social mission, it continues to expand its footprint in global markets, placing Thai coffee on the world stage.