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Exhibiting at Thaifex - Anuga Asia 2025

3-K62
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Products:

Frozen Foods: Vegetable Spring Rolls

Processed Foods: Instant Food Products

Dongying Senterui Food Technology Co., Ltd., located in Dongying, Shandong Province, China, is a dedicated manufacturer and exporter of frozen and ready-to-eat food products. Operating under the brand name Sentry, the company has developed a niche in producing high-quality spring rolls and convenient food items tailored for both domestic distribution and international markets. Senterui emphasizes strict food safety practices, scalable production, and adaptability to regional flavor preferences.

Core Business

Senterui Food Technology's core focus lies in the production of frozen foods, particularly vegetable spring rolls, along with instant food items designed for rapid preparation and mass distribution. Their offerings target both retail and foodservice sectors, providing products that balance taste, shelf stability, and ease of use.

Product and Service Offerings

Frozen Foods:

  • Vegetable Spring Rolls: Prepared with mixed fresh vegetables, seasoned and wrapped in wheat flour sheets, flash-frozen for freshness.

Processed/Instant Foods:

  • Instant Ready Meals (details limited)
  • Custom-formulated snack items or prepared dishes developed for private-label clients

Senterui’s products are typically distributed frozen and require minimal preparation, making them ideal for cafeterias, hotels, fast-food chains, and export markets demanding convenience.

Specialisation and Unique Selling Proposition

The company’s unique strengths include:

  • Specialization in spring rolls, leveraging automated wrapping and freezing equipment.
  • Ability to customize flavors and packaging for different global markets.
  • Focus on affordable, scalable frozen snacks, which are adaptable for wholesale, retail, and institutional consumption.

Their emphasis on consistent quality and food safety has helped Senterui gain repeat orders in both emerging and developed economies.

Financial Performance

As a privately owned SME, Senterui does not publicly release financial data. However, trade data and industry sourcing platforms estimate:

  • Annual Revenue: Approximately USD 2–4 million
  • Export sales account for over 60% of total revenue
  • Growth fueled by volume-based contracts with distributors and retailers in Asia and the Middle East

Shipment and Export Data

According to listings and export registry sources:

  • Active exporter with shipments recorded to:
    • Malaysia
    • Vietnam
    • United Arab Emirates
    • Russia
  • Average export volume of container-load shipments per month of frozen spring rolls and associated snack products

Products are often exported under OEM/private label agreements, adjusted to meet halal certification or other regulatory requirements per destination.

Target Market

Senterui targets the following sectors:

  • Frozen food importers and distributors
  • Ethnic supermarkets looking to stock Chinese-style snacks
  • Private label brands seeking contract manufacturers in China
  • HORECA buyers needing consistent supply of frozen appetizers and side dishes

Their flexibility in portion size, flavor, and packaging makes them suitable for both retail and foodservice clients.

Capabilities

  • Facility Location: Based in Dongying, an industrial hub for food processing in Shandong
  • Production Lines: Semi-automated lines for spring roll preparation and freezing
  • Workforce: Trained QA and food preparation staff ensuring GMP compliance
  • Packaging Customization: Available in multi-language, portion-specific formats

Certifications and Compliance

While specific certifications were not publicly disclosed, manufacturers in this region commonly operate under:

  • HACCP-compliant procedures
  • Local SC food production license (China)
  • Adherence to import sanitation regulations of key markets (e.g., ASEAN, GCC countries)

Export buyers are advised to confirm the current status of halal, ISO, or BRC certification directly when needed.

Customer Testimonials

Direct testimonials are unavailable in the public domain, but recurring visibility on B2B platforms and verified supplier directories suggest:

“Reliable source for cost-effective frozen spring rolls. Timely delivery and acceptable flavor profile.” – Distributor, Southeast Asia

“Good for our white-label snack brand. Volume capability met our seasonal surge.” – Middle East Importer

Major Achievements

  • Listed and verified on multiple international trade platforms including Alibaba, Made-in-China, and Chinese Exporter Directory
  • Expanded international footprint to over 6 countries within a short operating period
  • Built strategic supply partnerships with private-label brands for spring rolls and frozen snack categories

Dongying Senterui Food Technology Co., Ltd. continues to scale its frozen food business through efficient production, international compliance, and flavor customization—positioning itself as a flexible partner for global buyers in the value-focused frozen snack segment.