Durukan Şekerleme San. Tic. A.Ş. is one of Türkiye’s most dynamic and innovative confectionery manufacturers, recognized globally for its wide range of lollipops, chewy candies, gums, and functional sweets. Headquartered in Ankara, the company has evolved into a top-tier exporter, delivering millions of products annually across more than 70 countries. With an emphasis on health-focused candies, modern manufacturing, and global compliance, Durukan has earned its place as a trusted name in the international sweets market.
Company Background
Founded in 1993 by Mehmet Ertuğrul Durukan, Durukan Şekerleme began as a local Turkish confectionery producer and has grown into a globally acclaimed brand. The company operates advanced production facilities and is committed to constant R&D and quality improvement. Durukan focuses heavily on innovation, with a product catalog that includes sugar-free, organic, and vitamin-enhanced options.
Core Business Activities
Durukan Şekerleme's operations cover the full spectrum of confectionery development and export:
- Research and Development for innovative sweet formulations
- Manufacturing across multiple candy formats
- Export logistics and compliance for global markets
- Private labeling and OEM services
- Regulatory documentation for health-oriented products
Product Portfolio
Durukan offers a comprehensive and segmented product line categorized under various house brands:
Lollipops:
- Super Duper Series: Heroes Orange, Raspberry, Strawberry, Zero Multivitamin, Vitamin C
- Pixipops Series: Flat Tongue Painter, Smile Faces, Gum-filled lollipops
- U Pops Series: XL, Juicy, Duo, Maxi, Sour, Coffee-infused, Fruit Dream
- MOM Series: Organic lollipops with added vitamins
Chewy Candies:
- Pixichews: Surprise Chewy Bars, Tongue Painter Chewy Bars
- JOX: Strawberry, Watermelon, Blue Raspberry, Mix flavors, Grandies, and Minies in multiple flavor variants
Gums:
- Durukan Gum Maxi: Strawberry, Tongue Painter, Gum Lollipops
- JOX Bonbon Series: Fruity, Sour, Milky variations
- Gumy XXL Lollipops
Soft Candies:
- Sweet Route Soft Candy: Fruit-based, bite-sized chewy candies
Functional and Specialty Candies:
- Vitaminized Sweets: Super Duper Dietary Supplement series
- Sugar-Free Options: Pretty Up Sugar Free Flat Lollipops
- Organic Products: Magical Organic Moods with added Vitamin C
- Liquid and Powder Candies: Warning Sour Liquid Candy, JOX Powder-Filled Smile Face Lollipops
Product Innovation and Special Features
- Multivitamin Enriched Products: Dietary supplement lollipops with added Vitamin C
- Organic Formulations: USDA-compliant organic candies in the MOM series
- Sugar-Free Range: Sweetened with alternatives for diabetic and calorie-conscious consumers
- Tongue Painter Effects: Popular among children for fun sensory experiences
- Surprise Inside Formats: Products with layered textures and interactive consumption
Production Capabilities
- Factory Location: Ankara, Türkiye
- Production Area: Over 12,000 m² of integrated facilities
- Annual Capacity: 20,000+ tons of confectionery
- Technology: Fully automated production lines, GMP and HACCP certified processes
Market Reach and Export Presence
Durukan Şekerleme is one of Türkiye’s largest candy exporters, shipping to more than 70 countries including:
- United States
- United Kingdom
- Germany
- Russia
- United Arab Emirates
- Japan
- South Korea
- North Africa and Sub-Saharan markets
The company has established distribution networks across five continents, regularly attending international trade fairs such as ISM Cologne, Gulfood Dubai, and Sweets & Snacks Expo USA.
Certifications and Compliance
- ISO 9001 – Quality Management System
- ISO 22000 – Food Safety Management System
- BRCGS Global Food Standard
- Halal and Kosher Certified
- FDA Registered (for U.S. exports)
- SEDEX Member – Ethical trading and social responsibility
Brands Operated
Durukan manages an extensive brand portfolio including:
- Durukan – Corporate and legacy brand
- Pretty Up – Sugar-free options
- Pixipops – Creative and colorful lollipops
- MOM – Organic and wellness-based line
- U Pops – Versatile fruit and coffee-flavored lollipops
- Super Duper – Fun, kid-friendly multivitamin treats
- Sweet Route – Premium soft candies
- JOX – Trendy, youth-oriented chewy and gum series
- Warning – Sour and liquid candy products
Product Recognition and Media Presence
Durukan’s branding is highly visual and youth-targeted, supported through:
- Presence in supermarket chains, vending distributors, and online platforms
- Packaging designed for high shelf impact
- Product catalog and company brochure available online
- Marketing focus on health-friendly candy formats
Key Achievements
- Ranked among the top 5 Turkish candy exporters by annual volume
- Introduced organic, sugar-free, and vitaminized candy products before competitors in Türkiye
- Expanded SKUs to over 100+ varieties across 9 brands
- Achieved 20%+ CAGR in exports over the past 5 years
- Recognized by global partners for reliability, compliance, and creative innovation
