EHH Food Industry Sdn Bhd is a renowned Malaysian food manufacturer and exporter specializing in a wide range of Asian noodle products, tofu, cooking pastes, and other traditional delicacies. Based in Port Klang, Malaysia, the company has established itself as a leading force in the halal-certified, ready-to-cook food segment since its inception in 1995.
Company Background
Founded by industry veteran Henry Lee Guan Ho, EHH Food Industry Sdn Bhd started as a modest operation with a strong commitment to quality, hygiene, and traditional taste. Over the decades, it has evolved into a modern food production company equipped with semi-automated facilities, GMP-compliant environments, and HACCP certification.
With over 25 years of market presence, EHH has grown its operations to serve both domestic and international markets, spanning Southeast Asia, the Middle East, and parts of Europe. The company's success lies in blending innovation with time-honored recipes, catering to changing consumer demands without compromising authenticity.
Core Business and Offerings
EHH Food Industry’s core business revolves around the production of fresh, pre-cooked, and ready-to-eat food products, predominantly in the noodle and tofu categories. Their offerings are segregated into the following categories:
Noodle Series
- Yellow Noodles
- Laksa Noodles
- Koay Teow
- Yee Mee
- Efu Noodles
- Pan Mee
- Wantan Noodles
Tofu Series
- Silken Tofu
- Egg Tofu
- Beancurd
Condiments and Pastes
- Cooking Pastes (e.g., Curry, Assam Pedas)
- Sauces (e.g., Soy Sauce, Oyster Sauce)
Pastry and Dessert
- Cincau (Grass Jelly)
- Traditional Pastries
Instant and Pre-Cooked Series
- Ready-to-Eat Instant Noodles
- Vacuum-packed Pre-Cooked Noodles
Specialization and USP
EHH Food Industry’s unique selling proposition is its focus on halal-certified, GMP-compliant, and freshly produced food products catering to both retail and HoReCa sectors. They emphasize:
- Traditional flavor profiles adapted to modern food safety requirements.
- High shelf stability with vacuum-packed and pasteurized options.
- Rapid delivery and cold-chain logistics to ensure freshness.
Financial Performance and Scale
While EHH Food Industry remains privately held and does not publicly disclose its full financials, third-party data from global export tracking platforms indicates a strong and growing international footprint:
- Over 850+ international shipments in the last 3 years (source: Volza, ImportYeti).
- Key export markets include Singapore, Brunei, United Arab Emirates, and the United Kingdom.
- Estimated annual export value: USD 3–5 million, based on shipment volume and declared values.
- Strong presence in Malaysia’s domestic FMCG and foodservice sector.
Target Market
EHH caters to a diverse audience:
- Retail Consumers via supermarkets and convenience stores.
- HoReCa Clients such as restaurants, catering services, and hotels.
- International Distributors looking for halal, ready-to-eat or semi-cooked Asian products.
- OEM and Private Label clients across Southeast Asia and the Middle East.
Manufacturing and Capabilities
- Production Facilities: Located in Port Klang with semi-automated manufacturing lines.
- Daily Output: Over 15 tons of noodles and tofu combined.
- R&D Lab: In-house development for recipe optimization and new product innovation.
- Cold Chain Distribution: Ensures product integrity for fresh and frozen lines.
Certifications and Compliance
EHH Food Industry upholds the highest food safety and regulatory standards:
- Halal Certified by JAKIM (Malaysia’s Department of Islamic Development).
- HACCP and GMP Certified Facilities.
- MeSTI (Food Safety is the Responsibility of the Industry) recognized.
- In full compliance with Malaysian Ministry of Health food processing regulations.
Client Testimonials
“EHH’s products are a perfect blend of tradition and quality. Our customers love the taste and texture of their noodles.”
— HalalGrocer, Brunei
“As a distributor, we value EHH’s consistent quality and excellent export coordination. It makes our job easier.”
— Foodline Distributors, Singapore
Recognitions and Milestones
- Participated in MIHAS (Malaysia International Halal Showcase) for 4 consecutive years.
- Top 5 halal noodle brand in Malaysia by volume (internal trade association estimate).
- Expanded its OEM/private label business by 40% between 2022 and 2024.
- Featured in the Malaysia Halal Directory and recognized for excellence in SME export capability.
EHH Food Industry Sdn Bhd continues to grow its reputation as a reliable, quality-driven food manufacturer serving both domestic and international markets with passion, integrity, and culinary heritage.
