Exhibiting at Gulfood 2025

East Rice Company Pvt Ltd – Premium Basmati Rice Manufacturer & Exporter

Company Overview

East Rice Company Pvt Ltd is a leading manufacturer and exporter of premium quality Basmati rice, headquartered in Mandi Faizabad, District Nankana Sahib, Pakistan. Specializing in high-grade Basmati rice varieties, the company has established itself as a trusted global supplier, delivering consistent quality, superior grain selection, and competitive pricing.

With a focus on agricultural innovation, sustainable farming, and modern rice milling technologies, East Rice Company Pvt Ltd ensures that its products meet the highest international food safety and quality standards.

Core Business and Product Offerings

East Rice Company Pvt Ltd specializes in exporting premium Basmati rice, with a focus on long-grain, aromatic, and aged rice varieties. The company's key product categories include:

• 1121 Basmati Steam Rice
• 1121 Basmati Parboiled Rice
• 1121 Basmati Parboiled Rice (XXXL)
• 1121 Basmati Parboiled Rice (XXL)

These rice varieties are known for their exceptional aroma, extra-long grains, and premium taste, making them a preferred choice for international markets.

Unique Selling Proposition (USP)

• Premium Quality Basmati Rice – Extra-long grains, superior texture, and rich aroma.
• State-of-the-Art Milling Facilities – Advanced processing ensures high purity and quality control.
• Sustainable Farming & Ethical Sourcing – Supporting local farmers and eco-friendly agricultural practices.
• Competitive Pricing & Bulk Export Capabilities – Catering to global wholesalers, distributors, and food retailers.
• Stringent Quality Control & Compliance – Meeting international food safety and trade regulations.

Financial Strength and Market Presence

East Rice Company Pvt Ltd has experienced steady financial growth, driven by strong export demand and increasing global rice consumption. The company has expanded its export footprint to serve multiple international markets, solidifying its position as a leading Pakistani rice exporter.

Export and Shipment Data

• Key Export Markets: Middle East, Europe, Africa, and Asia.
• Annual Export Volume: Large-scale shipments of Basmati rice varieties.
• High-Demand Products: 1121 Basmati Parboiled Rice (XXXL), 1121 Basmati Steam Rice.

Certifications and Compliance

East Rice Company Pvt Ltd maintains strict adherence to international food safety standards and certifications, ensuring global acceptance of its rice products:

• ISO 22000 – Food safety management certification.
• HACCP Certified – Compliance with hazard analysis and critical control points for food safety.
• BRC Global Standard – Certification for safe food processing and packaging.
• Halal Certification – Ensuring compliance with Muslim-majority market requirements.
• SGS & Intertek Quality Assurance – Independent third-party inspections for quality verification.

These certifications reinforce East Rice Company’s commitment to producing premium rice for the global market.

Target Market and Customer Base

East Rice Company Pvt Ltd serves a diverse customer base, including:

• Retail Chains & Supermarkets – Supplying premium packaged rice products.
• Wholesalers & Distributors – Partnering with bulk rice traders and global exporters.
• Foodservice & Hospitality Industry – Providing high-quality Basmati rice for hotels, restaurants, and catering businesses.
• E-commerce & Direct-to-Consumer Sales – Expanding presence in online food marketplaces.

Achievements and Industry Recognition

• Recognized as a Leading Basmati Rice Exporter – Serving major international markets.
• Expanding Global Distribution Network – Strengthening partnerships across Europe, Middle East, and Africa.
• Commitment to Sustainability & Ethical Farming – Ensuring environmentally responsible and socially sustainable practices.

Conclusion

East Rice Company Pvt Ltd is a leading manufacturer and exporter of premium Basmati rice, known for its high-quality grains, international certifications, and commitment to sustainability. With strong global market positioning, a focus on quality assurance, and an expanding export network, the company continues to lead the industry in delivering premium rice solutions worldwide.