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Eastern Products (Pvt.) Ltd – A Leading Manufacturer & Exporter of Tea, Spices, and Food Products

Company Overview

Eastern Products (Pvt.) Ltd is a premier manufacturer and exporter of high-quality tea, spices, rice, salt, and personal care products, headquartered in Haroonabad, Pakistan. As part of the Vital Group of Companies, Eastern Products has established itself as a household name in Pakistan and international markets, known for its premium tea blends, flavorful spices, and natural food products.

With a focus on quality, innovation, and consumer satisfaction, the company has built a strong market presence in both domestic and export markets, catering to retail chains, distributors, and wholesalers worldwide.

Core Business and Product Offerings

Eastern Products (Pvt.) Ltd offers a diverse portfolio of high-quality tea blends, spices, and food products under multiple brands:

• Beverages (Tea Blends)

  • Vital Tea – Premium black tea with a rich aroma.
  • Dawn Tea – High-quality tea blend for strong taste lovers.
  • Surhan Tea – A finely processed, flavorful tea.
  • Vital Green Tea – A healthier tea alternative.

• Personal Care Products

  • Vital Beauty Soap – Enriched with natural ingredients for skincare.

• Food Products

  • Malka Foods Spices – A wide range of traditional Pakistani and international spices.
  • Rice – Premium quality Basmati and non-Basmati rice varieties.
  • Salt – Natural Himalayan rock salt and table salt.

The company ensures strict quality control and modern packaging solutions, making its products suitable for both local and global markets.

Unique Selling Proposition (USP)

• High-Quality Ingredients – Sourced from the best tea gardens, spice farms, and rice fields.
• Innovative Processing & Packaging – Ensuring longer shelf life and freshness.
• Strong Brand Presence – Well-established brands such as Vital Tea, Malka Foods, and Dawn Tea.
• Sustainable & Ethical Sourcing – Supporting fair trade and eco-friendly practices.
• Global Market Expansion – Increasing presence in Asia, the Middle East, Europe, and North America.

Financial Strength and Market Presence

Eastern Products (Pvt.) Ltd has experienced consistent financial growth, fueled by rising demand for premium tea, spices, and packaged food products. The company has a strong distribution network, allowing it to reach a broad customer base across multiple regions.

Export and Shipment Data

• Key Export Markets: Middle East, North America, Europe, and Africa.
• Annual Shipment Volume: High-volume exports of tea, rice, and spices.
• Most In-Demand Products: Vital Tea, Malka Spices, and Himalayan Salt.

Certifications and Compliance

Eastern Products (Pvt.) Ltd adheres to international food safety and quality standards, ensuring compliance with global trade regulations:

• ISO 22000 Certified – Food safety management system.
• HACCP Certified – Ensuring hazard-free food production.
• Halal Certified – Meeting Muslim-majority market requirements.
• Pakistan Tea Board Certification – Recognized as an authentic tea manufacturer.
• SGS & Intertek Certified – Independent third-party product testing and verification.

These certifications reinforce the company’s dedication to quality, safety, and regulatory compliance.

Target Market and Customer Base

Eastern Products (Pvt.) Ltd serves a wide range of customers, including:

• Supermarkets & Retail Chains – Supplying branded tea, spices, and personal care products.
• Wholesalers & Distributors – Partnering with global food traders and bulk buyers.
• Hospitality & Foodservice Industry – Providing premium tea and spices to restaurants and cafes.
• E-commerce & Direct Consumers – Expanding its reach in online grocery platforms.

Achievements and Industry Recognition

• Market Leadership in the Tea Industry – A top Pakistani tea brand with strong consumer trust.
• Expanding Global Distribution – Strengthening supply chains in North America, the Middle East, and Africa.
• Commitment to Sustainability & Ethical Sourcing – Ensuring fair trade practices and eco-friendly production.

Conclusion

Eastern Products (Pvt.) Ltd is a leading manufacturer and exporter of premium tea, spices, rice, and personal care products, with a strong market presence, international certifications, and a growing global reach. With a commitment to quality, sustainability, and innovation, the company continues to be a trusted choice for consumers and businesses worldwide.