Easternrice Co., Ltd., based in Phanat Nikhom, Chonburi, Thailand, is a prominent rice milling and exporting enterprise known for its consistent quality and extensive variety of Thai rice. With over two decades of experience in the rice industry, Easternrice has established itself as a trusted supplier to global markets, particularly valued for its expertise in Thai Hom Mali Jasmine rice production and supply chain reliability.
Company Background
Founded with a mission to promote the global presence of premium Thai rice, Easternrice Co., Ltd. operates from Thailand’s key rice-growing region and leverages modern milling infrastructure to maintain the highest quality standards. The company is led by Suvimol Phongpittayanun and is strategically located to access rich agricultural sources and efficient transport networks.
Core Business
Easternrice specializes in:
- Rice Milling and Processing
- Private Label and OEM Services
- Bulk and Packaged Rice Exports
The company’s strength lies in its integrated approach — from paddy sourcing to final shipment — ensuring consistency, food safety, and tailored delivery formats.
Product and Service Offerings
Easternrice offers a diverse product portfolio, addressing a broad range of culinary traditions and market preferences.
Thai Jasmine Rice
- Thai Hom Mali Rice: Premium fragrant rice with a natural aroma, soft texture
- Jasmine Rice: Popular for its elongation and cooking properties
White Rice
- White Rice
- Broken White Rice A1 Super: Economical variant ideal for industrial use and budget-focused markets
Parboiled Rice
- Heat-treated to retain nutrients and reduce stickiness
Glutinous Rice
- Sticky Rice: Essential in Asian cuisines and traditional desserts
Brown Rice
- Whole grain rice offering high fiber and micronutrient retention
Special Varieties
- Broken Hom Mali Rice A1 Super
- Bua Yai Rice
- Sao Hai Rice
- Suphan Rice
All rice is processed under rigorous quality control with moisture, color, and grain uniformity monitored throughout the supply chain.
Specialization and Unique Selling Proposition (USP)
- Thailand Origin Certified Jasmine Rice: Easternrice is registered to export Thai Hom Mali Rice with official certification.
- Custom Packaging Services: From 1kg retail pouches to 50kg bulk bags, customizable branding and sizing for B2B buyers.
- Export Readiness: Experienced in managing logistics, documentation, and regulatory compliance for more than 30 countries.
Financial and Operational Insights
As a mid-sized Thai rice exporter, Easternrice demonstrates strong market presence in Asia, Middle East, and Africa. Export records from trade databases like Volza and ImportYeti reflect:
- Annual Shipments: Over 5,000 metric tons of rice across multiple varieties
- Top Export Destinations: UAE, Saudi Arabia, Bangladesh, USA, and Malaysia
- Repeat Buyers: Indicate strong supplier reliability and competitive pricing
Target Markets
- Wholesale Importers and Distributors
- Supermarkets and Grocery Chains
- Food Service and Institutional Buyers
- Ethnic Food Retailers in Overseas Markets
Manufacturing and Capabilities
- Advanced rice milling facilities including color sorters and de-stoners
- On-site polishing, grading, and moisture control systems
- Dedicated packaging line for vacuum-sealed and nitrogen-flushed formats
- Export documentation support including health certificates and phytosanitary clearances
Certifications and Compliance
Easternrice Co., Ltd. complies with major food safety and trade standards, typically including:
- Thai FDA and Rice Department Certifications
- GMP (Good Manufacturing Practice)
- HACCP (Hazard Analysis and Critical Control Points)
- Halal Certification (for Middle Eastern markets)
These certifications reinforce their credibility in sensitive and regulated global markets.
Customer Feedback and Market Reputation
The brand “Luk Lok” by Easternrice is well-received in export markets for its aromatic quality and visual purity. Buyers frequently cite:
- Excellent grain uniformity
- Strong shelf life
- Reliable pre-shipment inspection and responsive communication
Major Achievements
- Achieved consistent exports to over 30 global clients over the last decade
- Successfully penetrated high-barrier markets with Thai Hom Mali certification
- Developed long-term partnerships with major B2B rice wholesalers and retailers
- Expanded rice offering to over 10 varieties, covering both premium and budget segments
Easternrice Co., Ltd. continues to drive global recognition of Thailand’s rice heritage through its dedication to quality, traceability, and customer-focused flexibility.
