Exhibiting at Thaifex - Anuga Asia 2025

Eatnuf Pte Ltd, based in Singapore, is a dynamic manufacturer and exporter of premium, plant-based nut and seed butters. The company is known for its focus on nutritional quality, clean-label products, and environmental sustainability. Founded and led by Nelson Chong, Eatnuf has positioned itself as a functional food innovator catering to health-conscious consumers and wholesale buyers seeking vegan, keto, and allergen-friendly food solutions.

Company Background

Established in Singapore, Eatnuf was built on a mission to reimagine healthy snacking through purposeful plant nutrition. Inspired by the nutritional power of seeds and nuts, the company crafts minimally processed products that meet rising global demand for sustainable, allergen-sensitive food alternatives. With its brand ethos rooted in transparency and wellness, Eatnuf has developed a loyal consumer base across Southeast Asia and beyond.

Core Business

Eatnuf specializes in:

• Producing 100% plant-based nut and seed butters
• Offering single-serve sachets for on-the-go nutrition
• Private labeling and bulk supply for foodservice, hospitality, and retail sectors

Their manufacturing process prioritizes nutritional retention through slow roasting and stone-grinding techniques.

Product and Service Offerings

Nut and Seed Butters

• Almond Butter: Rich in vitamin E, magnesium, and fiber
• Cashew Butter: Naturally sweet, creamy texture
• Pumpkin Seed Butter: Packed with plant-based protein, iron, and zinc
• Black Sesame Paste: Traditional Asian superfood high in calcium and antioxidants

Sachet Packs

Convenient, portable packs for active consumers:

• Almond Butter Sachet
• Black Sesame Paste Sachet - Chocolate
• Pumpkin Seed Butter Sachet - Sweet & Crunchy

Each sachet is designed for single consumption and targets the busy, health-conscious demographic. They are also ideal for sampling and travel retail.

Specialization and Unique Selling Proposition (USP)

• 100% Clean Label: No refined sugars, preservatives, or hydrogenated oils
• Allergen-Conscious: Peanut-free facility, ideal for schools and airlines
• Keto & Vegan Certified: Tailored for trending dietary lifestyles
• Stone-Ground Technique: Preserves nutrients and delivers a creamy, natural texture
• Eco-Conscious Packaging: Materials selected for low environmental impact

Financial and Export Insights

Eatnuf operates as a boutique-scale exporter with strategic reach across Asia-Pacific. Though financials are private, the brand’s active presence in trade shows and expanding retail footprint reflects healthy growth. Their products are listed on multiple retail and e-commerce platforms, including:

• Shopee Singapore
• Redmart/Lazada
• Organic grocers and wellness-focused brick-and-mortar outlets

Trade data from export monitoring tools suggest shipments to:

• Malaysia
• Hong Kong
• Japan
• Middle East

Target Markets

• Health and Organic Food Retailers
• Vegan/Allergen-Friendly Snack Brands
• E-commerce Marketplaces
• Corporate Wellness Programs
• Airline and Hospitality Sector (for single-serve sachets)

Operational Capabilities

• In-house production with batch control
• Stone grinding and vacuum packaging technology
• Custom sachet manufacturing for B2B and OEM partners
• Flexible MOQ and private labeling for international buyers

Certifications and Compliance

Eatnuf maintains stringent food safety and quality protocols, operating under compliance with:

• Singapore Food Agency (SFA) Regulations
• HACCP-compliant Production Standards
• Halal Certification (Pending for select SKUs)
• Vegan-Friendly Ingredient Policies

These certifications ensure the brand's readiness for global distribution and retail shelf inclusion.

Customer Feedback and Market Perception

Reviews on retail platforms and social media reflect high customer satisfaction for:

• Taste purity and lack of additives
• Digestive comfort for allergy-sensitive users
• Smooth and consistent texture compared to commercial spreads

Major Achievements

• Developed Singapore’s first range of peanut-free, keto-certified seed butters
• Featured in regional health expos and wellness tradeshows
• Built a proprietary sachet line catering to airline and foodservice clients
• Maintains a loyal base of health-conscious consumers and athletes in Southeast Asia

Eatnuf Pte Ltd continues to drive innovation in functional food by combining traditional ingredients with modern processing methods, all while championing sustainability and wellness.