Ebara Foods (Thailand) Co., Ltd., located in Chonburi, Thailand, is the Southeast Asian subsidiary of Ebara Foods Industry, a prominent Japanese food manufacturer known for its authentic sauces, seasonings, and culinary bases. As a critical part of Ebara’s regional expansion strategy, Ebara Foods Thailand is dedicated to localizing Japanese flavors while maintaining the parent company’s gold standards in food safety, R&D, and culinary innovation.
Company Background
Ebara Foods (Thailand) Co., Ltd. was established to cater to the growing demand for Japanese cuisine and flavor bases across the ASEAN market. The company operates as a full-fledged manufacturing and export hub, leveraging advanced Japanese food engineering practices alongside Thailand’s efficient logistics and cost-effective manufacturing landscape.
Core Business
Ebara Foods Thailand specializes in:
- Production of Japanese-style sauces and culinary seasonings
- Export of retail-ready and bulk foodservice products
- R&D customization for local Asian palate preferences
The company plays a strategic role in supporting regional restaurants, food manufacturers, and retailers looking to deliver Japanese taste authenticity.
Product and Service Offerings
Meat Seasonings
- Yakiniku Sauce: A savory and sweet soy-based grilling sauce
- Ginger Pork Sauce: Designed for shogayaki and quick sauté dishes
- Golden Taste Sauce: Multipurpose dipping and marinating sauce with balanced umami
Hot Pot Seasonings
- Sukiyaki Sauce: Sweet soy-based broth seasoning for hot pots
- Kimchi Hot Pot Base: Spicy, fermented seasoning perfect for winter menus
Vegetable Seasonings
- Asazuke Pickling Base: A mild vinegar-based solution for Japanese-style quick pickles
Other Culinary Ingredients
- Yokohama Hakuraitei Curry Flakes: Japanese curry base for foodservice usage
- Petit Udon: Pre-portioned instant noodles tailored for restaurant chains
These products are used widely in restaurants, QSR outlets, and by food processors catering to Japanese menus or fusion culinary applications.
Specialization and Unique Selling Proposition (USP)
- Japanese Authenticity with Local Production: All recipes are developed by Ebara Japan, but products are manufactured in Thailand to optimize supply chains.
- Foodservice and Retail Formats: Flexible packaging from single-use sachets to 5L bulk packs.
- Flavor Engineering Expertise: Deep R&D integration for consistency, stability, and palatability across diverse cuisines.
- HACCP & ISO-Compliant Facilities: Ensuring food safety and traceability across every SKU.
Financial and Market Insights
Though financials are proprietary, Ebara Foods (Thailand) contributes significantly to the group's overseas revenue. According to the parent company’s public annual reports:
- Ebara Foods Industry Co., Ltd. reported consolidated revenues exceeding ¥30 billion (approx. $200M USD)
- Overseas operations, including Thailand, show year-on-year growth driven by rising demand for Japanese food in Asia
Export Footprint
Ebara Thailand exports to:
- Singapore
- Vietnam
- Indonesia
- Philippines
- Middle East (UAE, Qatar)
- Australia and New Zealand
The facility in Chonburi allows access to ports and just-in-time delivery models to over 10 countries across the region.
Target Markets
- Japanese and Asian Cuisine Restaurants
- Retail Grocery Chains
- Meal Kit and Bento Manufacturers
- Institutional Food Services and Airline Catering
- Online Specialty Food Distributors
Operational Capabilities
- Automated production lines for high-volume sauce blending, cooking, and packing
- Retort and aseptic packaging options for extended shelf life
- Product innovation center for recipe adaptation and private label R&D
- Japanese-trained QA and compliance team on-site
Certifications and Compliance
Ebara Foods (Thailand) complies with stringent international standards:
- HACCP
- ISO 22000
- Halal Certification
- Thai FDA Approval
- Japan Export Regulation Compliance (for re-exports)
This positions the company to serve both Islamic markets and premium retail categories.
Customer Reception and Brand Equity
The Ebara brand is widely recognized across Japan and increasingly respected in Southeast Asia for its:
- Reliable quality and flavor accuracy
- Consumer trust and long-standing brand heritage
- Versatility across meat, noodle, and vegetable applications
B2B partners particularly value the brand’s stability, high repeat order rate, and recipe consistency.
Major Achievements
- Localization of Ebara’s top-performing sauces for ASEAN markets without compromising taste
- Rapid expansion of distribution networks in over 10 regional countries
- Deployment of foodservice-focused packaging and SKUs
- Recognized in Japan-ASEAN food innovation exhibitions for enhancing regional food culture with Japanese ingredients
Ebara Foods (Thailand) Co., Ltd. continues to build on its Japanese heritage to bring elevated culinary solutions to global chefs and consumers, ensuring that authentic flavors are accessible, affordable, and scalable.