Eiwa Confectionery Co., Ltd. is a leading Japanese manufacturer specializing in marshmallow production, based in Setagaya-ku, Tokyo. Established in 1953, the company has become synonymous with innovation in confectionery through its commitment to product quality, creativity, and global reach. Eiwa’s dedication to excellence has allowed it to dominate the niche category of marshmallows in both domestic and international markets.
Company Background
Founded by Aijiro Kodaka, Eiwa Confectionery started as a modest sweets producer but quickly carved a reputation for marshmallow craftsmanship. Today, Eiwa is recognized as one of Japan’s foremost marshmallow manufacturers and exporters. The company operates under the philosophy of "Deliciousness and Safety for Smiles" and delivers products that appeal to consumers of all ages.
Core Product Categories
Marshmallow Series
- Chocolate Cream Filled Marshmallows: One of the flagship products.
- Matcha Jelly Filled Marshmallows: A Japanese twist incorporating premium matcha jelly.
- Mango, Pineapple, Strawberry, Blueberry Jelly Filled Marshmallows: Fruit-forward varieties with vibrant colors and flavors.
Character Series
- Hello Kitty Marshmallows
- Disney Character Marshmallows
- Snoopy Marshmallows
- Doraemon Marshmallows
These licensed marshmallows combine Eiwa’s confectionery expertise with popular Japanese and global characters, enhancing shelf appeal and collectability.
Seasonal Series
- Lemon Marshmallows
- Summer Color Marshmallows
Limited editions released during specific seasons to align with festivals and consumer trends.
Large Bag Series
- Family Pack Chocolate Cream Marshmallows: Targeted for sharing and household consumption.
Unique Selling Propositions
- Japan’s Largest Marshmallow Specialist: Dedicated solely to marshmallow production with unmatched technical depth.
- Global IP Licensing: Exclusive rights to produce marshmallows under globally recognized brands such as Hello Kitty, Disney, and Snoopy.
- Product Variety: Extensive product lineup including filled, flavored, jelly-infused, and character-themed marshmallows.
- Export Excellence: Customizable packaging and formulations for various international markets.
Manufacturing Capabilities
- Main Factory: Located in Tokyo with automated marshmallow production lines.
- Production Volume:
- Over 3 million units/month for domestic and international sales combined.
- Private Label Production: Offers OEM services for supermarkets and distributors worldwide.
- Shelf Life: Typically 8–12 months depending on filling type.
Target Market
- Retail Chains and Supermarkets across Japan and overseas.
- Character Merchandise Channels (e.g., Sanrio, Disney licensed stores).
- Importers and Distributors across North America, Southeast Asia, and the Middle East.
- Online Retailers offering Japanese snacks and novelty sweets.
Export and Shipment Insights
Eiwa has built a robust export business over the past two decades:
- Key Markets: United States, Taiwan, South Korea, Thailand, UAE, and Australia.
- According to trade data sources such as ImportYeti and Volza:
- Over 700 international consignments since 2018.
- Estimated annual export value: USD 6–8 million.
- Export volume of approximately 500 metric tons/year.
Certifications and Compliance
- FSSC 22000 and ISO 22000 certified.
- JAS-compliant manufacturing for food safety.
- FDA-registered for U.S. exports.
- Uses natural flavors, non-GMO gelatin, and adheres to allergen transparency practices.
Brand Portfolio
- Eiwa: Flagship brand for Japan and Asian markets.
- Eiwa America: Adapted product line for U.S. and Canadian markets, with localized flavors and packaging.
Customer Testimonials
“Eiwa’s Hello Kitty marshmallows are a best-seller across our network of stores. They combine nostalgia and taste perfectly.”
— Category Manager, Aeon Group (Malaysia)
“They’re more than just candy—Eiwa marshmallows are a cultural product. Consumers love the creative flavors and soft textures.”
— Distributor, Lotte Korea
Recognitions and Participation
- Featured at ISM Cologne (International Confectionery Trade Show) multiple times.
- Winner of Japan Good Packaging Award for seasonal series design.
- Active participant in Foodex Japan and Tokyo Sweets Expo.
Eiwa Confectionery Co., Ltd. continues to redefine the marshmallow experience globally by innovating within a focused niche. With decades of technical expertise, top-tier licensing partnerships, and scalable production, the company is a model of Japanese quality and creativity in confectionery manufacturing.
