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Exhibiting at Asia Fruit Logistica 2025

3, 3Y03
AsiaWorld-Expo
3 Sept - 5 Sept, 2025

Product Offerings

Product Categories:

Food Products, Fresh Products, Pickles, Fruits and Vegetables

Products:

Melons, Fresh Convenience Fruits, Strawberry, Dates, Frozen Vegetables Products, Cauliflower, Frozen Vegetables (unprocessed), Citrus Fruits, Sweet Potatoes, Fresh Organic Vegetables, Pickled Olives, Green Beans, Fresh Organic Fruits, Peppers, Olives, Frozen Fruits (unprocessed), Broccoli, Citrus, Garlic, Mango, Potatoes, Grapes, Spring Onions, Onions (Red & Yellow), Lettuce, Strawberries, Fresh Fruits & Vegetables, Pomegranate, Tomatoes, Mangoes

El Heba for Agricultural Development is a leading Egyptian producer and exporter of fresh and frozen fruits and vegetables, serving international markets with high-quality, value-added agricultural products. Headquartered in the Second Industrial Area of Ismailia, the company leverages Egypt’s fertile lands and favorable climate to supply global clients with traceable, export-compliant produce year-round.

Company Background

Founded by Mostafa Derb, El Heba has established itself as a trusted agribusiness operator with an integrated model spanning cultivation, processing, packaging, and global distribution. The company operates with a commitment to food safety, sustainability, and customer responsiveness, exporting to clients across the Middle East, Europe, Asia, and Africa.

With a strategic location near the Suez Canal and key agricultural zones, El Heba efficiently manages land-side logistics and cold chain infrastructure to maintain product freshness from farm to port.

Core Business Activities

  • Production & Sourcing: Fresh citrus and fruit cultivation, alongside long-term supplier partnerships for vegetable sourcing.
  • Processing & Freezing: IQF (Individual Quick Freezing) and blast-freezing of seasonal fruits and vegetables in hygienic, certified facilities.
  • Packaging & Labeling: Retail, wholesale, and private label formats tailored to destination markets.
  • Export & Documentation: Full service for export documentation, customs clearance, and reefer shipment handling.

Product Offerings

El Heba offers a dual product portfolio comprising both fresh and frozen categories:

  • Fresh Fruits:

    • Citrus fruits: Oranges (Valencia, Navel), Lemons, Mandarins
    • Pomegranates
    • Grapes
  • Frozen Fruits:

    • Strawberries (whole, diced)
    • Mango (slices, cubes)
    • Guava pulp
    • Pomegranate arils
  • Frozen Vegetables:

    • Peas
    • Green beans
    • Okra
    • Mixed vegetables
    • Artichoke hearts

All products are processed under strict hygiene protocols and packaged for foodservice, retail, and bulk distribution depending on client specifications.

Unique Selling Proposition

  • Integrated Fresh + Frozen Export Capability: One of few Egyptian companies offering both categories under a single export service.
  • Flexible Packaging Formats: From 400g retail bags to 10kg bulk cartons.
  • Strategic Location: Proximity to Ismailia Port and cold chain corridors connecting to Alexandria and Port Said.
  • Technical Expertise: Skilled personnel managing IQF lines and cold storage facilities with 24/7 temperature monitoring.

Financial and Market Insights

Although financial figures are not disclosed, export volumes and destination breadth indicate sustained business growth:

  • Estimated Export Volume:

    • Fresh citrus: 5,000–6,000 metric tons/year
    • Frozen fruits and vegetables: 2,500–3,500 metric tons/year
  • Primary Export Destinations:

    • Gulf States: Saudi Arabia, UAE, Kuwait, Bahrain
    • Europe: Germany, Netherlands, Poland
    • Asia: Malaysia, India
    • Africa: Kenya, South Africa
  • Client Segments:

    • Importers and distributors
    • Foodservice suppliers
    • Supermarket chains
    • Juice and dessert processors

Shipment Data

  • Packing & Processing Facilities:

    • HACCP-aligned plant in Ismailia
    • IQF tunnel and blast freezer units
    • On-site quality control laboratory
  • Shipping Operations:

    • Sea freight in refrigerated containers (20ft and 40ft)
    • Air freight for urgent frozen orders
    • Phytosanitary inspections per shipment
  • Load Frequencies:

    • Weekly citrus container shipments during harvest (Dec–April)
    • Year-round frozen product availability based on harvest cycles

Target Markets

El Heba caters to diverse international segments:

  • Wholesale Produce Markets
  • Frozen Food Importers
  • Supermarket Chains and Private Labels
  • Catering and HORECA Supply Chains
  • Ingredient Buyers for Processing Industries

Its ability to manage both chilled and frozen logistics positions the company uniquely within Egypt’s exporter landscape.

Operational Capabilities

  • Cold Chain Infrastructure:

    • -20°C frozen storage and pre-cooling chambers
    • Real-time temperature monitoring
  • Laboratory Testing:

    • Microbiological and pesticide residue checks
    • In-house MRL verification for EU and GCC markets
  • Technical Team:

    • Export documentation, foreign trade compliance, and QA personnel fluent in Arabic, English, and French

Certifications and Compliance

El Heba adheres to international food safety and export compliance standards:

  • HACCP – Hazard Analysis and Critical Control Points
  • ISO 22000 – Food Safety Management System
  • Phytosanitary Certificates – Issued per batch for export
  • FDA Registration – For U.S.-bound frozen goods
  • EU MRL Compliance – For all fresh produce exports

Customer Testimonials

“El Heba is our top supplier for frozen mango and strawberries. Their product consistency is unmatched.” — Foodservice Buyer, UAE

“We’ve worked with them for five seasons of citrus exports. Responsive, professional, and on time.” — Importer, Poland

Achievements

  • Expanded Frozen Line Capacity by 40% (2022–2024)
  • Developed Private Label Programs for clients in UAE and Saudi Arabia
  • Launched IQF Pomegranate Arils and Mango Cubes to meet growing demand in Southeast Asia
  • Recognized by Egypt’s Export Development Authority for agribusiness excellence

El Heba for Agricultural Development continues to drive growth through a commitment to product quality, food safety, and global market alignment, making it one of Egypt’s most dependable suppliers of both fresh and frozen agricultural goods.