Afrimex Trading, headquartered in Jardins de Carthage, Tunis, Tunisia, is a specialized processor and global exporter of premium Tunisian dates and Mediterranean agri-products. With a strong export orientation and vertically integrated supply chain, the company serves a growing international clientele seeking high-quality Deglet Nour dates and sun-dried goods backed by rigorous food safety and traceability standards.
Company Background
Afrimex Trading was established to capitalize on Tunisia’s comparative advantage in date cultivation, particularly the globally acclaimed Deglet Nour variety. The company is led by Mr. Abdelhamid Nasri and operates with a clear mission to deliver authentic Tunisian produce to global markets through innovation, compliance, and quality control.
With deep roots in agricultural sourcing and export logistics, Afrimex has built a reputation for reliability across Europe, North America, Asia, and the MENA region. The company’s presence in Jardins de Carthage offers strategic proximity to logistics hubs, government agencies, and port infrastructure for efficient export operations.
Core Business
Afrimex specializes in:
- Date processing, grading, and packaging
- Export of organic and conventional Deglet Nour dates
- Sun-dried tomato processing and shipment
- Brand development for date-based retail products
- Private-label manufacturing and bulk B2B supply
The company provides both raw and value-added products to importers, wholesalers, processors, and retail distributors.
Product Offerings
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Dates
- Deglet Nour (on branch, pitted, semi-dry, pressed)
- Khouat Allig, Kenta, and other local varieties
- Organic and conventional formats
- Date paste, date syrup, date powder (by request)
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Sun-Dried Tomatoes
- Naturally dried, preserved in olive oil or dry-packed
- Available in halves or crushed form
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Value-Added Products
- Dates stuffed with almonds, pistachios, or candied fruits
- Retail-ready packs for supermarkets and gift boxes
These products are packaged under Afrimex’s in-house brands or custom labels per buyer requirements.
Unique Selling Proposition (USP)
- Tunisian Origin Advantage: Access to top-quality Deglet Nour, known for its translucence, soft texture, and caramel flavor
- Integrated Processing: From farm sourcing to final packaging, Afrimex ensures full quality control
- Brand Portfolio: Operates four consumer-facing brands – Elyssa, Mayar, Layla, and El Badr
- Private Label Expertise: Offers white-label solutions for retailers across Europe and the Gulf
- Export-Oriented Compliance: Products comply with EU, FDA, and Middle Eastern import requirements
Export and Market Insights
Afrimex Trading’s export operations span over 25 countries. Key export metrics include:
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Annual Export Volume: Over 3,000 metric tons of dates (2023 est.)
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Primary Markets:
- Europe: France, Germany, Italy, Belgium, Netherlands
- Middle East: UAE, Saudi Arabia, Qatar
- North America: USA, Canada
- Asia-Pacific: Malaysia, Indonesia
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Top-Selling Products: Natural Deglet Nour on branch (500g–1kg), pitted pressed dates, sun-dried tomatoes in bulk
Afrimex’s streamlined supply chain allows for seasonal scalability and consistent availability throughout the year.
Target Market
Afrimex serves:
- International date importers and distributors
- Retailers and supermarket chains (branded and private-label)
- Food processors (confectionery, baking, cereal manufacturers)
- HORECA and ethnic food suppliers
- Health food and organic product markets
Its adaptability and packaging versatility make it a preferred vendor for both bulk and retail formats.
Capabilities
- Advanced sorting and grading machinery for dates
- Cold storage and climate-controlled warehousing
- In-house packaging and vacuum sealing for export durability
- Organic certification handling and EU customs documentation
- Multilingual export coordination and client support
The company employs stringent hygienic protocols and operates with full traceability from sourcing to dispatch.
Certifications and Compliance
Afrimex ensures compliance with international food safety and export standards:
- ISO 22000 – Food Safety Management System
- Organic Certification – EU Organic, USDA Organic (for certified product lines)
- HACCP Protocols – Implemented across processing and packaging
- FDA Registration – For U.S. market access
- Halal Certification – For Middle Eastern and Southeast Asian markets
These certifications ensure acceptance in high-compliance regions and underscore the company’s focus on food quality and safety.
Customer Testimonials
“Afrimex’s Deglet Nour dates are among the finest we import. Their consistency in quality and packaging is exactly what our retail customers expect.”
— Head of Purchasing, Specialty Food Distributor, France
“Their private-label services allowed us to launch our own date range successfully in under two months. Highly efficient and cooperative team.”
— Product Development Manager, Middle Eastern Retail Chain
Major Achievements
- Exported over 15,000 tons of dates since inception across three continents
- Established proprietary brands in multiple European supermarket chains
- Recognized as one of Tunisia’s top 10 date exporters by industry associations
- Expanded into sun-dried tomato processing in 2021, diversifying its product base
- Developed fully organic-certified product line for clients in Germany and Scandinavia
With a deep commitment to quality, traceability, and market responsiveness, Afrimex Trading continues to be a trusted name in the global market for Tunisian dates and sun-dried Mediterranean produce.
